Libraries & Networked Information

Ken forwarded me this podcast of Robert Cialdini speaking on his Six Weapons of Influence, which he lists as

• Reciprocation
• Commitment and consistency
• Social proof
• Authority
• Liking
• Scarcity

Cialdini’s book is in its fourth edition, and has apparently been adopted as a text for more than a few classes and the concepts have worked their way into everybody’s marketing seminars. Motivation speaker and marketing yakyak Patricia Fripp summarizes those six weapons like this:

• The Old Give and Take–and Take
• Hobgoblins of the Mind
• Truths Are Us
• The Friendly Thief
• Directed Deference
• The Rule of the Few

Academics often feel uncomfortable mixing marketing in their fields, but isn’t it worth a look?

I’d meant to point out these two articles from Library Journal ages ago, but now that I’m putting together my presentations for next week (NEASIS&T & NELINET), I realized I hadn’t.

Roy Tennant writes in Doing Data Differently that “our rich collections of metadata are underused.” While Roland Dietz & Carl Grant, in the same issue, bemoan the dis-integrated world of library systems.

I was in Cambridge today attending the Digital Library Systems Group presentation on their fancy scanners and imaging workflow software. We have no digital collections program going yet, but we’re part of a university system plan to acquire either Ex Libris’s Digitool or ENCompass for Digital Collections (sample sites). But getting the collection management software just creates another problem: we don’t have any imaging resources to use to fill the new digital archive.

It’s not an area that I have much experience in, so all I can really say is it might be a good way to spend $75,000.

Jenny Levine alerted me to the Pew Internet & American Life Project report on teens as both content creators and consumers.

It turns out that teens, and teen girls especially, are highly active online IMing, sharing photos, blogging, reading and commenting on other’s blogs, and gaming. An especially strong trend in this group is the use of web technologies for collaboration. Interactivity, increasingly, is being defined by the teen’s ability to ask questions, comment, or contribute. Take a look at this quote, (found via this BBC report):

These teens would say that the companies that want to provide them entertainment and knowledge should think of their relationship with teens as one where they are in a conversational partnership, rather than in a strict producer-consumer, arms-length relationship.

Jenny calls this the “4Cs,” for conversation, community, commons, and collaboration. Clearly, services that allow those 4Cs are preferred over those that don’t. Competitively, where do you stand? How well have you embraced the 4Cs in your online services.

Sometimes the answer isn’t as interesting as the question. Consider this note from Yahoo Buzz:

On Sunday, the day before the nomination became official, [searches for] Alito sprang up a sudden 320%.

Did searches for Alito spike on tips White House staffers, or were White House Staffers vetting their nominee via the search engines?

I said “identity management is the next big thing” back in September. That was before I’d seen Sxip founder Dick Hardt’s presentation on Identity 2.0. Zach peeped me the link and told me I wouldn’t regret watching the presentation. He was right. Everybody, especially the people who don’t yet care about identity management, should take a look.

Lynne Puckett on the Web4Lib list pointed me to Web Pages That Suck and highlighted this quote from the site:

Nobody cares about you or your site. Really. What visitors care about is getting their problems solved. Most people visit a web site to solve one or more of the following three problems.

• They want/need information
• They want/need to make a purchase / donation.
• They want/need to be entertained.

Too many organizations believe that a web site is about opening a new marketing channel or getting donations or to promote a brand. No. It’s about solving your customers’ problems. Have I said that phrase enough?

Then, while Googling for something else I ran across a post in Branding Blog

If you’ve heard me speak publicly, you’ve heard me say, “Talk to the customer in the language of the customer about what matters to the customer. Bad advertising is about you, your company, your product or your service. Good advertising is about the customer, and how your product or service will change their world.” Do you know the language of your customers?

Connected, no?

Ross Mayfield says Web 2.0 is “made of people.” Tim O’Reilly tells us it’s about participation. And to Marc Canter, it’s the connectivity.

More to come…

From Ross Mayfield in Many2Many:

this email is: [ ] bloggable [x] ask first [ ] private

James Torio has been working on his masters in marketing and took a strong look at blogs for his thesis.

I looked at how Blogs have impacted business and communication, how some Blogs create revenue, how some companies are using Blogs, how Blogs greatly boost the spread of information, how Blogs add richness to the media landscape, how Blogs work in the Long Tail, how some companies are tracking the Blogosphere and what the future of Blogging may be.

Via Blogging Pro

A Flash animation about why libraries matter.

The MTA, the folks who run New York’s subways and busses and such, weren’t the only ones to smack a cease and desist down on iPod Subway Maps last week, but they’re the first to tell they can pay $500 for the privilege of distributing those maps in an iPod-readable format — but only for non-commercial distribution.

Cluetrain moment: doesn’t the MTA understand that services like this serve potential tourists like me? Don’t they understand that the availability of such maps increases both the likelihood of my visit and the commercial opportunities of my visit (tourists don’t spend money in subways)?

What I really want to leave with, however, is this: Barb Dybwad at Engadget got this one right when she aknowledged the two sides of the issue and added:

These are exactly the kinds of cases in which traditional copyright law feels unsatisfying in the age of digital mashups, and we can only see the demand for these kinds of “information conversions” increasing.