iHeart mentioned the Dog Parade on the radio, local publications wrote about it, and the RSVPs started rolling in. In total, more than 350 people said they were coming.
That’s when I realized I needed to get a permit.
Then she got a call:
I told them the panel would consist of thought leaders within the canine community, bull shitting. They were wondering if the co-founder of Wag, Jason Meltzer, could be on the panel. When I hung up the phone, I was like, damn, you can really create something out of nothing in this town.