Ethical Technology

Who controls the menu?

When people are given a menu of choices, they rarely ask:

  • “what’s not on the menu?”
  • “why am I being given these options and not others?”
  • “do I know the menu provider’s goals?”
  • “is this menu empowering for my original need, or are the choices actually a distraction?” (e.g. an overwhelmingly array of toothpastes)

From Tristan Harris, co-founder of the Center for Humane Technology. It’s the first of ten magic tricks he pointed to that technology companies use to hijack users’ minds and emotions.