Media monetization vs. internet advertising

Structural problems The internet is structured in favor of ad networks. Ad spend grows approximately at the rate of inflation, but the inventory of pages on which those ads can appear grows with each new Instagram post (about 100MM per day). Internet advertising is far more automated than print, but the benefit goes to intermediaries and buyers. On average, publishers receive only about half of what advertisers pay for the advertising that appears in their publications. » about 1000 words