Seo

Google’s link policies raise hell for simple bloggers

I get a bunch of emails like this: We have recently received a notification from Google stating that our website has unnatural links pointing towards it. This has affected our rankings on Google and as a result, we’re trying to clear things up. Our website URL is www.builddirect.com. We noticed the following links are pointing […] » about 300 words

Google’s Matt Cutts On Building Better Sites With WordPress

90% of WordPress blogs he sees are spam. But for those who aren’t spammers and want to do better in Google…. “WordPress automatically solves a ton of SEO issues…WordPress takes care of 80-90% of SEO.” Still, he recommends a few extra plugins: Akismet — reduce spam comments Cookies for Comments — reduce spam comments FeedBurner […] » about 400 words

Tips To Publishers From Google News

It turns out that there are a lot of differences between Google’s regular web crawler and the Google News crawler. And though very few of us will find our content included in Google News, it still seems like a good idea to make our content conform to their technical requirements. Here are a few of them:

  • In order for our crawler to correctly gather your content, each article needs to link to a page dedicated solely to that article. We’re unable to index articles from news sections which consist of one long page rather than a series of links that lead to articles on individual pages.
  • If your articles are located in a drop down box, we won’t be able to crawl them. Google News is unable to crawl articles only accessible through a drop down menu.
  • Google News does not recognize or follow Flash, graphic/image or JavaScript links which link to articles. Our automated crawler is best able to crawl plain text HTML links.
  • Google News doesn’t crawl articles in PDF format, although this content is included on Google Web Search. Our automated crawler is currently best able to crawl plain text HTML sites.

Not Sure That rev=“canonical” Is Really The Solution

Anything that can help stop this kind of madness is worth a good long look (yes, I don’t like the DiggBar any more than John Gruber, despite Digg’s assurances it’s safe), so I’ve had rev=“canonical” on my mind (yes, that’s rev, not rel). Chris Shiflett thinks it will save the internet, but Matt Cutts suggests […] » about 300 words

Must Read: Ambient Findability

Peter Morville‘s Ambient Findability sold out at Amazon today on the first day of release. There’s a reason: it’s good. Morville’s work is the most appropriate follow-on to the usability concepts so well promoted by Steven Krug in his Don’t Make Me Think and Jakob Nielsen in Designing Web Usability. Findability, Morville argues, is a […] » about 300 words

Ambient Findability And The Google Economy

I’m only just getting into Peter Morville‘s Ambient Findability, but I’m eating it up. In trying to prep the reader to understand his thesis — summed up on the front cover as “what we find changes who we become” — Morville relates his difficulty in finding authoritative, non-marketing information about his daughter’s newly diagnosed peanut […] » about 500 words

Marketing And Search Engine Optimization

I don’t want to admit to being interested in marketing, but I am. Here’s a few links…

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