Ambient Findability

Aaron Brazell On Blog Search And Findability

Aaron Brazell at WordCamp is talking about search and finability “not SEO.” Riffing on Ambient Findability, he asks:

  • Can people find your blog?
  • Can people find their way around your blog?
  • Can people find your content and services despite your blog?

Remember:

  • Your blog serves as a nexus for information about you.
  • You serve as the nexus for trust and relevance.

Going Further? Make your social content outside your blog searchable, findable via your blog. Brazell conveniently recommends using Lijit, which does just that.

Must Read: Ambient Findability

Peter Morville‘s Ambient Findability sold out at Amazon today on the first day of release. There’s a reason: it’s good. Morville’s work is the most appropriate follow-on to the usability concepts so well promoted by Steven Krug in his Don’t Make Me Think and Jakob Nielsen in Designing Web Usability. Findability, Morville argues, is a […] » about 300 words

Ambient Findability And The Google Economy

I’m only just getting into Peter Morville‘s Ambient Findability, but I’m eating it up. In trying to prep the reader to understand his thesis — summed up on the front cover as “what we find changes who we become” — Morville relates his difficulty in finding authoritative, non-marketing information about his daughter’s newly diagnosed peanut […] » about 500 words

Search, Findability, The Google Economy: How It Shapes Us

Just when I was beginning to feel a little on my own with my talk about the Google Economy here, I see two related new books are coming out. The first is Peter Morville’s Ambient Findability. The second is John Battelle’s The Search.

Findability appears to ask the big question that I’ve been pushing toward. From the description at Amazon:

Are we truly at a critical point in our evolution where the quality of our digital networks will dictate how we behave as a species? Is findability indeed the primary key to a successful global marketplace in the 21st century and beyond?

Here, as always when thinking about information, think about “marketplace” in broader terms than pure commercial, pure profit. This is the Google Economy.