Buzz

Wyoming Libraries Marketing Campaign

| I have mixed feelings about the value of advertising -- it's worth pointing out that <a href="http://www.amazon.com/gp/product/1591840880/ref=maisonbisson-20/">according to John Battelle</a>, Google never ran an ad anywhere prior to going public -- but I still enjoy seeing things like this <a href="http://www.wyominglibraries.org/">Wyoming Libraries campaign</a>. <a href="http://librarymarketing.blogspot.com/2006/03/world-comes-to-wyoming-in-wyoming.html">Jill Stover quotes</a> Wyoming Libraries' Tina Lackey with the news that “Wyoming's libraries are as expansive as the state, and as close as down the street.” I'm just hoping that A, the horse is real; and B, they auction it off. See, I have these silly ideas about doing a cross-country road trip with it. » about 100 words

What’s In A Web Search?

Sometimes the answer isn’t as interesting as the question. Consider this note from Yahoo Buzz:

On Sunday, the day before the nomination became official, [searches for] Alito sprang up a sudden 320%.

Did searches for Alito spike on tips White House staffers, or were White House Staffers vetting their nominee via the search engines?

SUV Sales Slump

Earnings reports from car makers seemed to suggest SUV sales were down last spring, and with gas prices near $3 per gallon in some parts of the country still, nobody should be surprised that Yahoo! is saying interest in SUVs is down — way down — now:

If the Buzz is any indication, then yes. Searches on “hybrids” outrank “SUVs” by a tremendous margin, and it’s the same story with individual models. By far the most popular hybrid is the Prius (not to be confused with “pious,” which is how many owners feel, and can lead to blathering about saving the planet). Interest in Toyota’s gas-miser is more than double that of Search’s most popular SUV, the Hummer H3. Also, the Prius garners nearly 10 times the searches as Toyota’s SUV, the 4Runner. Indeed, it appears the bell is tolling for the 15 mpg club.

Options: SMART and Japanoid K-Cars.