Yahoo Buzz Index

SUV Sales Slump

Earnings reports from car makers seemed to suggest SUV sales were down last spring, and with gas prices near $3 per gallon in some parts of the country still, nobody should be surprised that Yahoo! is saying interest in SUVs is down — way down — now:

If the Buzz is any indication, then yes. Searches on “hybrids” outrank “SUVs” by a tremendous margin, and it’s the same story with individual models. By far the most popular hybrid is the Prius (not to be confused with “pious,” which is how many owners feel, and can lead to blathering about saving the planet). Interest in Toyota’s gas-miser is more than double that of Search’s most popular SUV, the Hummer H3. Also, the Prius garners nearly 10 times the searches as Toyota’s SUV, the 4Runner. Indeed, it appears the bell is tolling for the 15 mpg club.

Options: SMART and Japanoid K-Cars.