findability

Aaron Brazell at WordCamp is talking about search and finability “not SEO.” Riffing on Ambient Findability, he asks:

• Can people find your blog?
• Can people find their way around your blog?
• Can people find your content and services despite your blog?

Remember:

• Your blog serves as a nexus for information about you.
• You serve as the nexus for trust and relevance.

Going Further? Make your social content outside your blog searchable, findable via your blog. Brazell conveniently recommends using Lijit, which does just that.

A bibliographic instruction quiz we used to use asked students how many of Dan Brown’s books could be found in our catalog. The idea was that attentive students would dutifully search by author for “brown, dan,” get redirected to “Brown, Dan 1964-,” and find three books. Indeed, the expected answer was “three.”

As it turns out, my library has all four of Dan Brown’s published books, including the missing Digital Fortress. The problem is that three books are cataloged under the more common Brown, Dan 1964-, but Fortress was cataloged under Brown, Danielle.

The problem is that cataloging is imperfect.

Yeah, it takes some marbles to say that, but the fact is that cataloging is a human endeavor. Humans make mistakes. The challenge we face is to build systems that tolerate error, and then make it easy to fix those errors when discovered.

It’s hard to know how Fuzzyfruit found the WPopac catalog page for A Baby Sister for Frances (though it is ranked fifth in a Google search for the title), but what matters is that she did find it, and she was able to link to it by simply copying the URL from her browser’s location bar.

The link appears among her comments in the discussion about her post on an early letter she’d written to her mom. Fuzzyfruit’s comment spawned more comments about the book from Sarahq and Coffeechica.

We talk here and there about how “libraries build community,” but how does that work in the online world? How do our systems support or inhibit community discussions online?

Just when I was beginning to feel a little on my own with my talk about the Google Economy here, I see two related new books are coming out. The first is Peter Morville’s Ambient Findability. The second is John Battelle’s The Search.

Findability appears to ask the big question that I’ve been pushing toward. From the description at Amazon:

Are we truly at a critical point in our evolution where the quality of our digital networks will dictate how we behave as a species? Is findability indeed the primary key to a successful global marketplace in the 21st century and beyond?

Here, as always when thinking about information, think about “marketplace” in broader terms than pure commercial, pure profit. This is the Google Economy.

Call it a law, or dictum, or just a big stick, but it goes like this:

The value and influence of an idea or piece of information is limited by the extent that the information provider has embraced the Google Economy; unavailable or unfindable information buried on the second or tenth page of search results might as well be hidden in a cave.