For independent or family-owned restaurants with less traffic, Douglass points to the pop-up restaurant. Not to be confused with popup restaurants, which are dining concepts open for a limited time. Popups are cooking stations within the main kitchen of a restaurant dedicated to fulfilling delivery-only orders. Eater recently profiled a Dallas, TX-based chain called SushiYaa, which owns five physical locations but houses a couple dozen brands within them. The virtual brands are only available through Uber Eats.