Wal-Mart Trying To Ape MySpace, Seriously

I just got a heads up on an Advertising Age story that Wal-Mart is trying to be MySpace (and, yeah, I aped their headline, too). Here’s the lead: It’s a quasi-social-networking site for teens designed to allow them to “express their individuality,” yet it screens all content, tells parents their kids have joined and forbids […] » about 200 words