Wal-Mart Trying To Ape MySpace, Seriously

Wal-Mart's social network knock-off

I just got a heads up on an Advertising Age story that Wal-Mart is trying to be MySpace (and, yeah, I aped their headline, too).

Here’s the lead:

It’s a quasi-social-networking site for teens designed to allow them to “express their individuality,” yet it screens all content, tells parents their kids have joined and forbids users to e-mail one another. Oh, and it calls users “hubsters” — a twist on hipsters that proves just how painfully uncool it is to try to be cool.

Sure, nobody went broke underestimating American taste, but underestimating our children’s ability to spot a fake?

update: here’s some sharp criticism. I like it.