No, I don’t mean that they’re disrupting it, I mean they’re getting it. And in saying that, I don’t mean they’re figured it our first, but they they’re making some damn good acquisitions to get it right.
Mostly, I’m speaking of they’re purchase of Flickr last year and their acquisition of del.icio.us Friday. But in a somewhat lesser way I’m also speaking of their announcement Monday that they’ll be offering blogs as well.
Yeah, Google rocked this picture a good long while ago with their purchase of Blogger long before most people could understand what value it offered, and even Microsoft beat Yahoo! to this. But the better way to read this is as the final piece to a rather impressive array of social software.
And where perhaps only ten percent of internet users will likely ever be regular bloggers, it’s a safe assumption that nearly 100 percent of internet users will create bookmarks and almost as many will have reason to post a photo online. And with Yahoo! controlling the leading services for both, it sort of rearranges the picture.