Retail

IKEA Comes To New England

Hey, doesn’t the IKEA near Boston open today? Sure does. The company has 226 stores worldwide.

According to a story in the Pheonix:

Oddly enough, IKEA flopped when it opened its first US store in 1986. But by making concessions to American expectations (softer couches, American bed sizes, good thread counts) it gradually won over low-budget consumers attracted to its upmarket design, with its subtle implications of class mobility. That they were willing to bruise their toes lifting those deceptively heavy boxes speaks to the brand’s participatory appeal […]. It’s all part and parcel of IKEA’s goal “to create a better everyday life for the many people.”