product reviews

Reviews You Can Trust

Cameron Moll (via Ryan Eby) wants “weight” customer ratings to reflect how two products of the same rating might have wildly different numbers of reviews.

At first glance I agree with him, but after a moment of thought, I begin to wonder if I want the ratings weighted by the number of reviews, or the number of reviews I “trust.”

Amazon keeps huge amounts of data about all its customers. So how hard could it be to correlate my purchasing behavior with the purchasing behaviors of the reviewers along with the details of which reviews I’ve previously checked as “helpful.”