The New York Times has struggled with TimesSelect, now they’re killing it. But the news here isn’t that a media giant is giving up on a much hyped online venture. The news is that a media giant is endorsing what we now call web 2.0:
Since we launched TimesSelect in 2005, the online landscape has altered significantly. Readers increasingly find news through search, as well as through social networks, blogs and other online sources. In light of this shift, we believe offering unfettered access to New York Times reporting and analysis best serves the interest of our readers, our brand and the long-term vitality of our journalism. We encourage everyone to read our news and opinion — as well as share it, link to it and comment on it. [Emphasis added.]
If only they’re realized it back when they started it.