monikers

Goodbye x.0

In recognition of the divisive and increasingly meaningless nature of x.0 monikers — think library 2.0 and the web 2.0 that inspired it — I’m doing away with them.

When Jeffrey Zeldman speaks with disdain about the AJAX happy nouveaux web application designers and the second internet bubble (and he’s not entirely off-base) and starts claiming he’s moving to Web 3.0, then it’s a pretty clear sign that we should give up on trying to version all this.

Don’t get me wrong, there’s something big going on, but it doesn’t respect version numbers and it isn’t about AJAX or social software. And as much as designers and developers want to take credit, we cant. I’m not the first to say it, but let me repeat it without the baggage of these x.0 monikers: people are making the internet a part of their daily lives and in doing so it is changing us. With or without a label, that’s what we need to talk about.