message strategy

Social Compass

It looks gorgeous, but the points and bearings Brian Solis lays out in his Social Compass seem so obvious to me that I almost dismissed it as meaningless. Then I remembered there really are people who don’t know the message they’re trying to send will be filtered through people and technologies they can’t control and depend on adoption and repetition by agents working in their own interests.

Anyway, there are more posters in his store.