Speaking My Language
| I loved <a href="http://www.brandingblog.com/2004/12/monday_morning_.html">this quote</a> from Dave Young <a href="http://maisonbisson.com/blog/post/10914/">when I first found it</a>, and I love it more now: <blockquote>Talk to the customer in the language of the customer about what matters to the customer. Bad advertising is about you, your company, your product or your service. Good advertising is about the customer, and how your product or service will change their world.</blockquote> Read that again, but replace the relevant bits with “user” or “patron” and “your library” or “your databases.” The point of all this in a post from Jessamyn about <a href="http://www.librarian.net/stax/1679" title="understanding what users understand">understanding what users understand</a>. » about 300 words