asking the right questions

Instead of asking photographers what they might like, Fuji was said to have made up sets of comparison prints and slides: One set showed color as accurate as Fuji could make, the other sets had varying degrees of enhanced saturation—richer, warmer, deeper colors; healthier skin tones; bluer skies, greener grass, redder barns. Photographers, it seemed, consistently preferred the saturated versions. » about 400 words

A story tells of electronics manufacturers asking customers what features they wanted in their home video equipment. “VCRs that rewind faster,” they cried. Instead they got DVDs that didn’t need rewinding. » about 300 words