There’s 173 programs proposed for SXSW Interactive, March 9-13 2007. Go vote for the ones you most want to see at Lindsey Simon’s super cool picker. Round one voting is going now. (Also note the really good use of semantic markup in the HTML download version (which I’m embarrassed to have sullied a bit in this representation).)
Podcasting – What’s it going to Take to Mainstream the Technology?
business / funding / entrepreneurial · web audio / web video
Over the past twelve months, podcasting has exploded among tech savvy individuals and organizations However, what’s it going to take for podcasting to evolve from its current state as a delivery system for specialized, longtail content to a widely-adopted media distribution system for mainstream users? This panel will focus on the different business models and mobile technologies that are allowing podcasting to be pushed farther into mainstream adoption
<li id="panel_13" class="SXSWPanel vcard">
<div id="panel_13_title" class="SXSWPanelTitle">
<strong>Designing for Convergent Devices</strong>
</div><div id="panel_13_category" class="SXSWPanelCategory" panel_category="wireless / digital convergence · usability / accessibility">wireless / digital convergence · usability / accessibility</div>
<div id="panel_13_description" class="SXSWPanelDescription">
How do you provide a consistent user experience across various devices (web, TV, handhelds, cell phones) that reinforces the concept of convergent services? A panel of design experts discuss the goals and benefits of creating a consistent user experience, and examine the challenges that lie in presenting those services across mediums.
</div>
<div class="SXSWPanelFooter">
<div id="panel_13_author" class="SXSWPanelAuthor">
<a class="url" href="http://www.jeffbeckham.com/" target="_blank"><span class="n fn">Jeff Beckham</span></a>
</div>
</div>
<p>
</li>
<li id="panel_87" class="SXSWPanel vcard">
<div id="panel_87_title" class="SXSWPanelTitle">
<strong>Alternate Reality Games: Friend or Foe?</strong>
</div><div id="panel_87_category" class="SXSWPanelCategory" panel_category="branding / marketing · gaming / virtual worlds">branding / marketing · gaming / virtual worlds</div>
<div id="panel_87_description" class="SXSWPanelDescription">
All the cool marketing kids want one. Those in the know want their clients to sign off on one. Those who’ve done it once want to do the next one. Alternate Reality Games motivate people to spend hours solving their mysteries. Do they reach people in a bold new way, or do they narrow down to only a loyal few? Do they work as a marketing tool? Discussion. Debate. Resolution?
</div>
<div class="SXSWPanelFooter">
<div id="panel_87_author" class="SXSWPanelAuthor">
<a class="url" href="http://friendstalking.joelandkaren.com/" target="_blank"><span class="n fn">Joel Greenberg</span></a>
</div>
</div>
<p>
</li>
<li id="panel_36" class="SXSWPanel vcard">
<div id="panel_36_title" class="SXSWPanelTitle">
<strong>Build a Better Food Blogger</strong>
</div><div id="panel_36_category" class="SXSWPanelCategory" panel_category="blogging · content">blogging · content</div>
<div id="panel_36_description" class="SXSWPanelDescription">
The ethics of reviews, freebies and reservations are muddled indeed. How can you make sure your site isn’t tainted by the advertisers, the food you’re reviewing and the wine sent for free. How can you take surreptitious photographs in a restaurant? How can you keep a balanced point of view?
</div>
<div class="SXSWPanelFooter">
<div id="panel_36_author" class="SXSWPanelAuthor">
<a class="url" href="http://www.helenjane.com/" target="_blank"><span class="n fn">Helen Jane Hearn</span></a>
</div>
</div>
<p>
</li>
<li id="panel_129" class="SXSWPanel vcard">
<div id="panel_129_title" class="SXSWPanelTitle">
<strong>Sports Content: Team Success vs. Web Success and Can They Co-exist?</strong>
</div><div id="panel_129_category" class="SXSWPanelCategory" panel_category="content · miscellaneous">content · miscellaneous</div>
<div id="panel_129_description" class="SXSWPanelDescription">
With content becoming more and more important on the web, how do sports leagues and teams walk the fine line of protecting the information they share vs. providing unique and behind-the-scenes information to create passionate users. Listen as representatives from the NFL, NHL, NBA and NASCAR discuss the rules/practices they adhere to within their sport and within their own walls. While the session will be covering sports, the conclusions of this panel will apply to all kinds of proprietary online content.
</div>
<div class="SXSWPanelFooter">
<div id="panel_129_author" class="SXSWPanelAuthor">
<a class="url" href="http://www.nfl.com/nflnetwork/home" target="_blank"><span class="n fn">Ross Hollebon</span></a>
</div>
</div>
<p>
</li>
<li id="panel_107" class="SXSWPanel vcard">
<div id="panel_107_title" class="SXSWPanelTitle">
<strong>Introduction to Web Kaizen</strong>
</div><div id="panel_107_category" class="SXSWPanelCategory" panel_category="business / funding / entrepreneurial · miscellaneous">business / funding / entrepreneurial · miscellaneous</div>
<div id="panel_107_description" class="SXSWPanelDescription">
An introduction to the philosophies and principles of Web Kaizen: a structured way of looking at web standards that involves all of management, developers and marketing in the aspects of web production, and aims to turn web production into a gradual, constantly improving process with a people and process-oriented focus.
</div>
<div class="SXSWPanelFooter">
<div id="panel_107_author" class="SXSWPanelAuthor">
<a class="url" href="http://kurafire.net/" target="_blank"><span class="n fn">Faruk Ates</span></a>
</div>
</div>
<p>
</li>
<li id="panel_104" class="SXSWPanel vcard">
<div id="panel_104_title" class="SXSWPanelTitle">
<strong>The Digital Ethnorati </strong>
</div><div id="panel_104_category" class="SXSWPanelCategory" panel_category="branding / marketing · politics / social activism">branding / marketing · politics / social activism</div>
<div id="panel_104_description" class="SXSWPanelDescription">
Polls have shown that the fastest growing segments of new media adopters (mobile, internet, computers) in the United States are Asian, Latino and African Americans. Liza Sabater has identified these wired minorities as the “Digital Ethnorati” and in this panel we will explore how members of the new majority are changing the rules of political engagement with the net.
</div>
<div class="SXSWPanelFooter">
<div id="panel_104_author" class="SXSWPanelAuthor">
<a class="url" href="http://www.culturekitchen.com" target="_blank"><span class="n fn">Liza Sabater</span></a>
</div>
</div>
<p>
</li>
<li id="panel_7" class="SXSWPanel vcard">
<div id="panel_7_title" class="SXSWPanelTitle">
<strong>Spam of all Kinds: Dealing with Online Abuse</strong>
</div><div id="panel_7_category" class="SXSWPanelCategory" panel_category="education / sociological · how to">education / sociological · how to</div>
<div id="panel_7_description" class="SXSWPanelDescription">
Spam, spim, spit, comment spam, referrer spam, splogs, software exploits, viruses, worms, phishing, dictionary attacks, cross-site scripting, social engineering: does everything new we do online have its own categories of abuse we have to protect ourselves and our users against? Can anything be done to stop it, or at least to defend ourselves against it? Listen to the experts as they discuss the solutions, for better or for worse.
</div>
<div class="SXSWPanelFooter">
<div id="panel_7_author" class="SXSWPanelAuthor">
<a class="url" href="http://www.hesketh.com/about/leadership.html" target="_blank"><span class="n fn">Steven Champeon</span></a>
</div>
</div>
<p>
</li>
<li id="panel_35" class="SXSWPanel vcard">
<div id="panel_35_title" class="SXSWPanelTitle">
<strong>You May Already Have Won!</strong>
</div><div id="panel_35_category" class="SXSWPanelCategory" panel_category="content · miscellaneous">content · miscellaneous</div>
<div id="panel_35_description" class="SXSWPanelDescription">
Online sweepstakes are the French fries to the internet’s seagulls. They’ll increase traffic, bring visitors back and allow you to collect lots of user information. At first. How can you make sure your site sweepstakes is legal, accurate and won’t break the server? What’s the best language? How can you check for nefarious attacks and sneaks? The focus of this session is food, but the lessons we will talk abotu apply to all kinds of web content.
</div>
<div class="SXSWPanelFooter">
<div id="panel_35_author" class="SXSWPanelAuthor">
<a class="url" href="http://www.helenjane.com/" target="_blank"><span class="n fn">Helen Jane Hearn</span></a>
</div>
</div>
<p>
</li>
<li id="panel_164" class="SXSWPanel vcard">
<div id="panel_164_title" class="SXSWPanelTitle">
<strong>The Global Microbrand: Are Blogs, Suits and Wine the New Sex, Drugs and Rock and Roll?</strong>
</div><div id="panel_164_category" class="SXSWPanelCategory" panel_category="blogging · branding / marketing">blogging · branding / marketing</div>
<div id="panel_164_description" class="SXSWPanelDescription">
Blogger Hugh MacLeod has espoused the notion of “The Global Microbrand” or a small, tiny brand that sells globally. The Global Microbrand is nothing new but with the advent of the Internet and blogging it’s much easier for merchents and even consultants to reach a global audience. For many, blogging is an avenue to creating apersonal Global Microbrand and getting off of the corporate hamster wheel. This panel will focus on the two most well known stories — English Cut and Stormhoek — showing how blogging has changed the rules and allowed small players to break out and play to a global audience.
</div>
<div class="SXSWPanelFooter">
<div id="panel_164_author" class="SXSWPanelAuthor">
<a class="url" href="http://www.gapingvoid.com" target="_blank"><span class="n fn">Hugh MacLeod</span></a>
</div>
</div>
<p>
</li>
<li id="panel_140" class="SXSWPanel vcard">
<div id="panel_140_title" class="SXSWPanelTitle">
<strong>Ajax Building Blocks – Frameworks and Toolkits</strong>
</div><div id="panel_140_category" class="SXSWPanelCategory" panel_category="hacks / programming · how to">hacks / programming · how to</div>
<div id="panel_140_description" class="SXSWPanelDescription">
In the past year it has become easier to develop Ajax based web pages thanks to the release of several toolkits and frameworks. But how do you know which one to pick for your projects? Which one will offer the most flexibility and will be the easiest to learn? This panel will offer an overview of the major toolkits and hopefully help you decide which one is right for you.
</div>
<div class="SXSWPanelFooter">
<div id="panel_140_author" class="SXSWPanelAuthor">
<a class="url" href="http://www.odeo.com/audio/1196498/view" target="_blank"><span class="n fn">Jorge Taylor</span></a>
</div>
</div>
<p>
</li>
<li id="panel_117" class="SXSWPanel vcard">
<div id="panel_117_title" class="SXSWPanelTitle">
<strong>This Bridge Called My Blog: Across Cultures, Countries, Languages</strong>
</div><div id="panel_117_category" class="SXSWPanelCategory" panel_category="blogging · politics / social activism">blogging · politics / social activism</div>
<div id="panel_117_description" class="SXSWPanelDescription">
What are the issues when you blog across languages, cultures, and countries? Let’s talk about models and examples of transcultural blogging. What’s worked as a way to build bridges, to be hosts and guests, tourists and guides, educators, students, and friends? The flip side shows us invasions, cultural appropriation and exploitation. Bloggers from Latin America and elsewhere talk about translation, automatic translators, and bilingual blogging, marketing, ads, and tagging.
</div>
<div class="SXSWPanelFooter">
<div id="panel_117_author" class="SXSWPanelAuthor">
<a class="url" href="http://www.darkshire.org/~lizzard/" target="_blank"><span class="n fn">Liz Henry</span></a>
</div>
</div>
<p>
</li>
<li id="panel_171" class="SXSWPanel vcard">
<div id="panel_171_title" class="SXSWPanelTitle">
<strong>The Internet: Worst Invention Ever</strong>
</div><div id="panel_171_category" class="SXSWPanelCategory" panel_category="education / sociological · social networks">education / sociological · social networks</div>
<div id="panel_171_description" class="SXSWPanelDescription">
This panel discusses the incredible commercial and social potential of the Internet, and how those capabilities have been cast aside in favor of a time-sucking, productivity-sapping isolation engine that continually saps away some of the brightest minds from human interaction and relegates them to inhabitors of their second-life alteregos. Society used to work together to identify, occasionally ostracize, but eventually elevate the brightest minds among us. Now they’ll never leave the basement. Panelists include members of the gaming, political, dating, and educational communities, as well as a sociological historian.
</div>
<div class="SXSWPanelFooter">
<div id="panel_171_author" class="SXSWPanelAuthor">
<a class="url" href="http://www.deliciousmonster.com" target="_blank"><span class="n fn">Jaxon Repp</span></a>
</div>
</div>
<p>
</li>
<li id="panel_163" class="SXSWPanel vcard">
<div id="panel_163_title" class="SXSWPanelTitle">
<strong>Social Networking in Real Life vs Cyberspace</strong>
</div><div id="panel_163_category" class="SXSWPanelCategory" panel_category="education / sociological · social networks">education / sociological · social networks</div>
<div id="panel_163_description" class="SXSWPanelDescription">
As president of the Austin IBM New Hire Network (a club of about 450 people created to improve employee satisfaction and retention), I am interested in the comparison of social networking in the real world to online social networking. What types of relationships are formed in each venue? The most interesting speakers for this panel would be a combination of people who run online and real world social networks.
</div>
<div class="SXSWPanelFooter">
<div id="panel_163_author" class="SXSWPanelAuthor">
<a class="url" href="" target="_blank"><span class="n fn">Margaret Morgan</span></a>
</div>
</div>
<p>
</li>
<li id="panel_18" class="SXSWPanel vcard">
<div id="panel_18_title" class="SXSWPanelTitle">
<strong>Scaling Your Community</strong>
</div><div id="panel_18_category" class="SXSWPanelCategory" panel_category="community · how to">community · how to</div>
<div id="panel_18_description" class="SXSWPanelDescription">
You’ve got the servers, the money, the legal junk worked out — now how do you scale your community? How do you address ever-expanding needs without becoming bloated, expand your audience without alienating early adopters? Stay cool/indy while going mainstream? Maintain your vision or let the community guide you?
</div>
<div class="SXSWPanelFooter">
<div id="panel_18_author" class="SXSWPanelAuthor">
<a class="url" href="http://photomatt.net/" target="_blank"><span class="n fn">Matt Mullenweg</span></a>
</div>
</div>
<p>
</li>
<li id="panel_49" class="SXSWPanel vcard">
<div id="panel_49_title" class="SXSWPanelTitle">
<strong>Outside is the New Inside</strong>
</div><div id="panel_49_category" class="SXSWPanelCategory" panel_category="community · content">community · content</div>
<div id="panel_49_description" class="SXSWPanelDescription">
As mass media splinters, audiences gyrate into new, smaller flocks. Often, fringe players — junior staffers, anonymous scribes, homemakers — become the new hubs for these communities. Will these outsiders be coopted by incumbents, or will they retain the radical perspectives that make them popular?
</div>
<div class="SXSWPanelFooter">
<div id="panel_49_author" class="SXSWPanelAuthor">
<a class="url" href="http://weblog.blogads.com/" target="_blank"><span class="n fn">Henry Copeland</span></a>
</div>
</div>
<p>
</li>
<li id="panel_162" class="SXSWPanel vcard">
<div id="panel_162_title" class="SXSWPanelTitle">
<strong>DITA-XML Based Documentation: Planning, Deploying, and Standardizing</strong>
</div><div id="panel_162_category" class="SXSWPanelCategory" panel_category="how to · CSS / standards">how to · CSS / standards</div>
<div id="panel_162_description" class="SXSWPanelDescription">
DITA is an XML-based architecture for authoring topic-based technical documentation. Using DITA, you can create reusable information and specialize the markup to apply to unique information types. Our organization within IBM has been using DITA for about two years, and this panel would discuss the issues faced by a large organization deploying DITA, such as preparing for deployment, migrating from legacy formats, and standardizing DITA for content development.
</div>
<div class="SXSWPanelFooter">
<div id="panel_162_author" class="SXSWPanelAuthor">
<a class="url" href="" target="_blank"><span class="n fn">Margaret Morgan</span></a>
</div>
</div>
<p>
</li>
<li id="panel_24" class="SXSWPanel vcard">
<div id="panel_24_title" class="SXSWPanelTitle">
<strong>Net Politics: The Internet Can Make You President</strong>
</div><div id="panel_24_category" class="SXSWPanelCategory" panel_category="community · politics / social activism">community · politics / social activism</div>
<div id="panel_24_description" class="SXSWPanelDescription">
This panel will consist of Internet directors of ’08 Presidential Primary campaigns, which will be in full swing by the time SXSW2007 rolls around. We’ll pick two of the most interesting from both the Republican and the Democratixc fields. The session itself will focus on what kinds of strategies, tools, technologies and trends campaign are using to get out their message, raise money, organize ground troops and Iowa and New Hampshire, and get out the vote across the country on Super Tuesday.
</div>
<div class="SXSWPanelFooter">
<div id="panel_24_author" class="SXSWPanelAuthor">
<a class="url" href="http://www.zackexley.com/" target="_blank"><span class="n fn">Zack Exley</span></a>
</div>
</div>
<p>
</li>
<li id="panel_165" class="SXSWPanel vcard">
<div id="panel_165_title" class="SXSWPanelTitle">
<strong>Portals & Standards: The End of Intolerance</strong>
</div><div id="panel_165_category" class="SXSWPanelCategory" panel_category="hacks / programming · how to">hacks / programming · how to</div>
<div id="panel_165_description" class="SXSWPanelDescription">
Previously, the most widespread portal was a gruesome mess of unnecessary HTML, IE-only behavior and modification techniques which were confusing at best. With careful tweaks and informed planning, it’s now possible for a Microsoft SharePoint-powered site to benefit from semantic markup and work properly in every modern browser. Here’s how to expand your options – and probably your client base – without feeling dirty.
</div>
<div class="SXSWPanelFooter">
<div id="panel_165_author" class="SXSWPanelAuthor">
<a class="url" href="http://geniant.com" target="_blank"><span class="n fn">Bryan Busch</span></a>
</div>
</div>
<p>
</li>
<li id="panel_43" class="SXSWPanel vcard">
<div id="panel_43_title" class="SXSWPanelTitle">
<strong>How Tech Dweebs Are Preventing the Next Enron</strong>
</div><div id="panel_43_category" class="SXSWPanelCategory" panel_category="education / sociological · politics / social activism">education / sociological · politics / social activism</div>
<div id="panel_43_description" class="SXSWPanelDescription">
Greed ran amok. What brought it down? Accounting weenies and network admin geeks. The demise of Enron begat Sarbanes-Oxley legislation, and in the age of SOX, the techie is the new Elliott Ness. Starting in 2007, *every* publicly traded company must comply with certain standards of control. This session explains the art of control and what every cluetrain disciple needs to know about doing business with Corporate America.
</div>
<div class="SXSWPanelFooter">
<div id="panel_43_author" class="SXSWPanelAuthor">
<a class="url" href="http://www.guengerich.com/bio.htm" target="_blank"><span class="n fn">Steve Guengerich</span></a>
</div>
</div>
<p>
</li>
<li id="panel_77" class="SXSWPanel vcard">
<div id="panel_77_title" class="SXSWPanelTitle">
<strong>The Great Web 2.0 Hoax</strong>
</div><div id="panel_77_category" class="SXSWPanelCategory" panel_category="content · web 2.0">content · web 2.0</div>
<div id="panel_77_description" class="SXSWPanelDescription">
Is “Web 2.0” a legitimate new paradigm, or a wave of hype?
</div>
<div class="SXSWPanelFooter">
<div id="panel_77_author" class="SXSWPanelAuthor">
<a class="url" href="http://weblogsky.com" target="_blank"><span class="n fn">Jon Lebkowsky</span></a>
</div>
</div>
<p>
</li>
<li id="panel_128" class="SXSWPanel vcard">
<div id="panel_128_title" class="SXSWPanelTitle">
<strong>To Flash or Not To Flash</strong>
</div><div id="panel_128_category" class="SXSWPanelCategory" panel_category="hacks / programming · web design / graphics">hacks / programming · web design / graphics</div>
<div id="panel_128_description" class="SXSWPanelDescription">
The debate has raged on for years. Do we leverage the rich media capabilities of the Adobe Flash Player, or do we stick to web standards in the interest of accessibility, search-ability, and browser-friendliness? This session brings together some of the industry’s leading advocates for both sides of the debate in an attempt to reach an agreement once and for all. Come see for yourself. Is there a right answer?
</div>
<div class="SXSWPanelFooter">
<div id="panel_128_author" class="SXSWPanelAuthor">
<a class="url" href="http://www.rhjr.net/" target="_blank"><span class="n fn">Robert Hoekman, Jr.</span></a>
</div>
</div>
<p>
</li>
<li id="panel_134" class="SXSWPanel vcard">
<div id="panel_134_title" class="SXSWPanelTitle">
<strong>Can We Talk? Community Storytelling & the Web</strong>
</div><div id="panel_134_category" class="SXSWPanelCategory" panel_category="community · content">community · content</div>
<div id="panel_134_description" class="SXSWPanelDescription">
It only seems like the Internet has something to do with computers. Online tools are ideal attention allocators, knitting people from everywhere together with stories that matter. Whether we’re talking hurricanes or burritos, adoption or Net Neutrality, social media tools are powering intense, far-flung communities. We’ll look at the impact of and insights gained from our experiences in building online communities through captivating stories.
</div>
<div class="SXSWPanelFooter">
<div id="panel_134_author" class="SXSWPanelAuthor">
<a class="url" href="http://www.weblogswork.com/" target="_blank"><span class="n fn">Brian Oberkirch</span></a>
</div>
</div>
<p>
</li>
<li id="panel_28" class="SXSWPanel vcard">
<div id="panel_28_title" class="SXSWPanelTitle">
<strong>Accessified! Practical Accessibility Fixes Any Web Developer Can Use</strong>
</div><div id="panel_28_category" class="SXSWPanelCategory" panel_category="web design / graphics · usability / accessibility">web design / graphics · usability / accessibility</div>
<div id="panel_28_description" class="SXSWPanelDescription">
There is a lot of confusion surrounding WCAG 2.0 and few developers have read or want to read the guidelines. But accessibility is, at its core, eminently achievable. This session will look at real-world accessibility problems and show how they can be fixed using tools and add-ons that are freely available. Less talk about stuffy documentation and specific checkpoints, more hands-on action to solve the underlying problems
</div>
<div class="SXSWPanelFooter">
<div id="panel_28_author" class="SXSWPanelAuthor">
<a class="url" href="http://accessify.com/about/biographies/ian-lloyd.php" target="_blank"><span class="n fn">Ian Lloyd</span></a>
</div>
</div>
<p>
</li>
<li id="panel_56" class="SXSWPanel vcard">
<div id="panel_56_title" class="SXSWPanelTitle">
<strong>Better than 1,000 Words – Video on the Web</strong>
</div><div id="panel_56_category" class="SXSWPanelCategory" panel_category="content · web audio / web video">content · web audio / web video</div>
<div id="panel_56_description" class="SXSWPanelDescription">
If a picture is worth a thousand words, how much is online video worth? Ten thousand words? A million words? Adding video to your web site can convey much more than static pictures and truly engage your site visitors. This panel will cover how and why to move video content online including discussion of various video formats and digital rights management.
</div>
<div class="SXSWPanelFooter">
<div id="panel_56_author" class="SXSWPanelAuthor">
<a class="url" href="http://www.adobe.com/devnet/dreamweaver/articles/dw8_newfeatures.html" target="_blank"><span class="n fn">Jennifer Taylor</span></a>
</div>
</div>
<p>
</li>
<li id="panel_53" class="SXSWPanel vcard">
<div id="panel_53_title" class="SXSWPanelTitle">
<strong>The Design Economy — Online</strong>
</div><div id="panel_53_category" class="SXSWPanelCategory" panel_category="DIY / creativity · web design / graphics">DIY / creativity · web design / graphics</div>
<div id="panel_53_description" class="SXSWPanelDescription">
Increasingly, everyday it seems, there is a shift to a place that we have all come to know as online. In this panel we will discuss Concept and the importance it has on the end design. Does lack of concept, or do watered down concepts create stale creative/design? Is the lack of concept or the virtue of stale design have anything to do with over saturation? . . . or is saturation the reason for some of the best campaigns we see today?
</div>
<div class="SXSWPanelFooter">
<div id="panel_53_author" class="SXSWPanelAuthor">
<a class="url" href="http://www.iamalwayshungry.com/" target="_blank"><span class="n fn">Nessim Higson</span></a>
</div>
</div>
<p>
</li>
<li id="panel_143" class="SXSWPanel vcard">
<div id="panel_143_title" class="SXSWPanelTitle">
<strong>Your Customers are Screaming: Are You Listening?</strong>
</div><div id="panel_143_category" class="SXSWPanelCategory" panel_category="branding / marketing · social networks">branding / marketing · social networks</div>
<div id="panel_143_description" class="SXSWPanelDescription">
With each download, shared file, profile update, blog entry, comment, and interaction, users are expressing their preferences. How can marketers use social networking sites to learn more about their customers and their brands perception.
</div>
<div class="SXSWPanelFooter">
<div id="panel_143_author" class="SXSWPanelAuthor">
<a class="url" href="http://www.supernovainc.com" target="_blank"><span class="n fn">Jason D. Schwartz</span></a>
</div>
</div>
<p>
</li>
<li id="panel_89" class="SXSWPanel vcard">
<div id="panel_89_title" class="SXSWPanelTitle">
<strong>Space, the New Frontier</strong>
</div><div id="panel_89_category" class="SXSWPanelCategory" panel_category="miscellaneous · wireless / digital convergence">miscellaneous · wireless / digital convergence</div>
<div id="panel_89_description" class="SXSWPanelDescription">
The Internet provides a form of communication that transcends nations and places, forming a territory-less knowledge space. Yet the proliferation of mobile devices and locative technologies heralds a return of place-based communication. Is place-based digital media providing a stronger connection to physical and social space or is it part of a deepening riff between people and the physical world? Speakers will be leading location-based thinkers from the tourism, education, gaming and film fields along with a startling skeptic.
</div>
<div class="SXSWPanelFooter">
<div id="panel_89_author" class="SXSWPanelAuthor">
<a class="url" href="http://www.humanities.uci.edu/visualstudies/everyday/papers.html#Epstein" target="_blank"><span class="n fn">Michael Epstein</span></a>
</div>
</div>
<p>
</li>
<li id="panel_79" class="SXSWPanel vcard">
<div id="panel_79_title" class="SXSWPanelTitle">
<strong>Being Green in 2007</strong>
</div><div id="panel_79_category" class="SXSWPanelCategory" panel_category="miscellaneous · politics / social activism">miscellaneous · politics / social activism</div>
<div id="panel_79_description" class="SXSWPanelDescription">
Will a web-based “movement as network” or a Viridian Design Movement transform the environmental movement?
</div>
<div class="SXSWPanelFooter">
<div id="panel_79_author" class="SXSWPanelAuthor">
<a class="url" href="http://weblogsky.com" target="_blank"><span class="n fn">Jon Lebkowsky</span></a>
</div>
</div>
<p>
</li>
<li id="panel_59" class="SXSWPanel vcard">
<div id="panel_59_title" class="SXSWPanelTitle">
<strong>What’s Next for Podcasting</strong>
</div><div id="panel_59_category" class="SXSWPanelCategory" panel_category="business / funding / entrepreneurial · web audio / web video">business / funding / entrepreneurial · web audio / web video</div>
<div id="panel_59_description" class="SXSWPanelDescription">
Podcasting and videocasting have developed at a lighting fast pace. So now that people are starting to get podcasting and RSS what’s next? How will radio really respond to the competitive challenge of the emerging podcast industry? What new podcast ready devices and services will emerge? This panel will discuss issues facing radio and podcasting as the podcasting industry begins to mature.
</div>
<div class="SXSWPanelFooter">
<div id="panel_59_author" class="SXSWPanelAuthor">
<a class="url" href="http://www.themoleskin.com/" target="_blank"><span class="n fn">Kelsey Ruger</span></a>
</div>
</div>
<p>
</li>
<li id="panel_113" class="SXSWPanel vcard">
<div id="panel_113_title" class="SXSWPanelTitle">
<strong>After the Brief: A Field Guide to Design Inspiration</strong>
</div><div id="panel_113_category" class="SXSWPanelCategory" panel_category="DIY / creativity · web design / graphics">DIY / creativity · web design / graphics</div>
<div id="panel_113_description" class="SXSWPanelDescription">
You’ve received the creative brief; now what? Learn how to draw creative inspiration for your web design projects from a number of likely and unlikely sources. Using examples from our heros? work as well as our own, we?ll demonstrate how successful projects have benefitted from the use of all five senses, a keen understanding of history, and a little luck.
</div>
<div class="SXSWPanelFooter">
<div id="panel_113_author" class="SXSWPanelAuthor">
<a class="url" href="http://www.jasonsantamaria.com" target="_blank"><span class="n fn">Jason Santa Maria</span></a>
</div>
</div>
<p>
</li>
<li id="panel_126" class="SXSWPanel vcard">
<div id="panel_126_title" class="SXSWPanelTitle">
<strong>Unleashing CSS: How I Learned to Stop Worrying and Love Internet Explorer 7</strong>
</div><div id="panel_126_category" class="SXSWPanelCategory" panel_category="browsers / web apps · CSS / standards">browsers / web apps · CSS / standards</div>
<div id="panel_126_description" class="SXSWPanelDescription">
With the advent of Microsoft’s Internet Explorer 7, web designers can use more advanced CSS design techniques to a larger audience than ever before. In this panel, attendees will learn about CSS techniques that impossible to do under previous browsers to ride the next wave of web page designs for modern browsers.
</div>
<div class="SXSWPanelFooter">
<div id="panel_126_author" class="SXSWPanelAuthor">
<a class="url" href="http://www.christopherschmitt.com/" target="_blank"><span class="n fn">Christopher Schmitt</span></a>
</div>
</div>
<p>
</li>
<li id="panel_1" class="SXSWPanel vcard">
<div id="panel_1_title" class="SXSWPanelTitle">
<strong>Deadlines, Clients, and Cashflow: The Business Side of Web Design</strong>
</div><div id="panel_1_category" class="SXSWPanelCategory" panel_category="business / funding / entrepreneurial · work / career">business / funding / entrepreneurial · work / career</div>
<div id="panel_1_description" class="SXSWPanelDescription">
There’s a lot more to running a web design business than HTML and Photoshop! In this panel, representatives from industry-leading firms will be discussing wide-ranging issues affecting web professionals, including managing projects, dealing with clients, marketing your services, finding work, writing contracts, improving efficiency, and organizing your finances.
</div>
<div class="SXSWPanelFooter">
<div id="panel_1_author" class="SXSWPanelAuthor">
<a class="url" href="http://www.fortymedia.com/pages/people" target="_blank"><span class="n fn">James Archer</span></a>
</div>
</div>
<p>
</li>
<li id="panel_8" class="SXSWPanel vcard">
<div id="panel_8_title" class="SXSWPanelTitle">
<strong>Little Big Blog & the Accidental Entrepreneur</strong>
</div><div id="panel_8_category" class="SXSWPanelCategory" panel_category="blogging · business / funding / entrepreneurial">blogging · business / funding / entrepreneurial</div>
<div id="panel_8_description" class="SXSWPanelDescription">
Business that were built with nothing but a blog, how they found success, what they failed at, and what they’ve learned.
</div>
<div class="SXSWPanelFooter">
<div id="panel_8_author" class="SXSWPanelAuthor">
<a class="url" href="http://texturadesign.com/" target="_blank"><span class="n fn">DL Byron</span></a>
</div>
</div>
<p>
</li>
<li id="panel_4" class="SXSWPanel vcard">
<div id="panel_4_title" class="SXSWPanelTitle">
<strong>Why Simplicity Always Wins (Eventually)</strong>
</div><div id="panel_4_category" class="SXSWPanelCategory" panel_category="web design / graphics · usability / accessibility">web design / graphics · usability / accessibility</div>
<div id="panel_4_description" class="SXSWPanelDescription">
Simplicity is becoming the most important quality for a winning web service. From Google search to PBWiki, the easier it is to use a web service, the faster it will win the hearts of users. However, few companies make simplicity their top priority, because of old habits, organizational politics, or misunderstanding of market opportunities. What is simplicity? And why does it matter, especially today? How can you make simplicity a priority in your company? Our session will address these and other questions.
</div>
<div class="SXSWPanelFooter">
<div id="panel_4_author" class="SXSWPanelAuthor">
<a class="url" href="http://www.bjfogg.com/" target="_blank"><span class="n fn">BJ Fogg</span></a>
</div>
</div>
<p>
</li>
<li id="panel_93" class="SXSWPanel vcard">
<div id="panel_93_title" class="SXSWPanelTitle">
<strong>Premium Communities</strong>
</div><div id="panel_93_category" class="SXSWPanelCategory" panel_category="community · content">community · content</div>
<div id="panel_93_description" class="SXSWPanelDescription">
Is the concept of community contradictory to paid content? Or can the creation of paid membership communities create more stimulating dialogs amongst these self-selecting participants? Using the high profile “bet” of Times Select as a jumping off point, this panel will explore the conversations between the Times and its readers, and amongst its subscribers.
</div>
<div class="SXSWPanelFooter">
<div id="panel_93_author" class="SXSWPanelAuthor">
<a class="url" href="http://www.subtraction.com/" target="_blank"><span class="n fn">Khoi Vinh</span></a>
</div>
</div>
<p>
</li>
<li id="panel_82" class="SXSWPanel vcard">
<div id="panel_82_title" class="SXSWPanelTitle">
<strong>Open Science 2.0 — Results, Discussion, Collaboration</strong>
</div><div id="panel_82_category" class="SXSWPanelCategory" panel_category="community · user generated / open source">community · user generated / open source</div>
<div id="panel_82_description" class="SXSWPanelDescription">
Scientific progress and its oversight by society depends on sharing information. Several initiatives are promoting free access to current knowledge, the latest scientific results, tools, reagents, commentary, and critique. Their success depends on building a heterogeneous community of individuals with interest, expertise, and/or common sense who can access the information AND contribute to it. The panel will discuss ideas and ongoing efforts to integrate the various initiatives.
</div>
<div class="SXSWPanelFooter">
<div id="panel_82_author" class="SXSWPanelAuthor">
<a class="url" href="http://en.wikipedia.org/wiki/Jimmy_Wales" target="_blank"><span class="n fn">Jimmy Wales</span></a>
</div>
</div>
<p>
</li>
<li id="panel_33" class="SXSWPanel vcard">
<div id="panel_33_title" class="SXSWPanelTitle">
<strong>I Am A Dorkbot</strong>
</div><div id="panel_33_category" class="SXSWPanelCategory" panel_category="DIY / creativity · community">DIY / creativity · community</div>
<div id="panel_33_description" class="SXSWPanelDescription">
Dorkbot, a geek talent show for people doing strange things with electricity, gives a soapbox to artists, designers and engineers pushing technology in new, beautiful, and sometimes dangerous ways. With 50 international chapters, including Austin, dorkbot is the first public airing of many innovative technology projects. This panel features dorkbot participants and project demonstrations to show how they feed into commercial applications, MAKE magazine, and MAKEfair.
</div>
<div class="SXSWPanelFooter">
<div id="panel_33_author" class="SXSWPanelAuthor">
<a class="url" href="http://www.igda.org/member/?mid=20031835" target="_blank"><span class="n fn">Rodney Gibbs</span></a>
</div>
</div>
<p>
</li>
<li id="panel_46" class="SXSWPanel vcard">
<div id="panel_46_title" class="SXSWPanelTitle">
<strong>Web 2.0 to Web 3D</strong>
</div><div id="panel_46_category" class="SXSWPanelCategory" panel_category="gaming / virtual worlds · web 2.0">gaming / virtual worlds · web 2.0</div>
<div id="panel_46_description" class="SXSWPanelDescription">
Is Neal Stephenson’s “metaverse” here, and is it the Net’s next generation — or just a glorified game? Once gamer-only turf, 3D virtual worlds like Second Life and World of Warcraft are now attracting millions of players– and millions of dollars from corporations, academia/non-profits, and government agencies, interested in the marketing, research, and prototyping possibilities. Is this the future of the Internet, and if so, where do we go from here?
</div>
<div class="SXSWPanelFooter">
<div id="panel_46_author" class="SXSWPanelAuthor">
<a class="url" href="http://nwn.blogs.com/" target="_blank"><span class="n fn">Wagner James Au</span></a>
</div>
</div>
<p>
</li>
<li id="panel_95" class="SXSWPanel vcard">
<div id="panel_95_title" class="SXSWPanelTitle">
<strong>Searching for Simplicity</strong>
</div><div id="panel_95_category" class="SXSWPanelCategory" panel_category="usability / accessibility">usability / accessibility</div>
<div id="panel_95_description" class="SXSWPanelDescription">
Why is getting to SIMPLE so hard? Companies are so busy adding features to their already-cluttered interfaces, they forget their audiences altogether. Products and services must be simple, well written, and really darned easy to use. Learn from the masters of simplicity–Google, Technorati, and Apple–the behind-the-scenes battle to get simple and create interfaces that merge with the way we actually live.
</div>
<div class="SXSWPanelFooter">
<div id="panel_95_author" class="SXSWPanelAuthor">
<a class="url" href="http://www.gotomedia.com/" target="_blank"><span class="n fn">Kelly Goto and Liz Danzico</span></a>
</div>
</div>
<p>
</li>
<li id="panel_124" class="SXSWPanel vcard">
<div id="panel_124_title" class="SXSWPanelTitle">
<strong>The Future of Universities in a Digitally Convergent World</strong>
</div><div id="panel_124_category" class="SXSWPanelCategory" panel_category="education / sociological · social networks">education / sociological · social networks</div>
<div id="panel_124_description" class="SXSWPanelDescription">
Focusing on new ideas or methods universities can use web technology to act as a catalyst for change or bring people together from divergent fields. From an interactive network of blogs for researchers and professors to open source alternatives for classroom management, this panel looks at the future of online learning and collaboration at higher education environments.
</div>
<div class="SXSWPanelFooter">
<div id="panel_124_author" class="SXSWPanelAuthor">
<a class="url" href="http://www.christopherschmitt.com/" target="_blank"><span class="n fn">Christopher Schmitt</span></a>
</div>
</div>
<p>
</li>
<li id="panel_21" class="SXSWPanel vcard">
<div id="panel_21_title" class="SXSWPanelTitle">
<strong>When Does User-Generated Video Become Independent Filmmaking?</strong>
</div><div id="panel_21_category" class="SXSWPanelCategory" panel_category="user generated / open source · web audio / web video">user generated / open source · web audio / web video</div>
<div id="panel_21_description" class="SXSWPanelDescription">
What’s the difference between a video blog entry and a 4-minute short film? What are the standards/criteria and who decides when they’ve been met?
</div>
<div class="SXSWPanelFooter">
<div id="panel_21_author" class="SXSWPanelAuthor">
<a class="url" href="http://www.janeforshort.net/" target="_blank"><span class="n fn">Jane Wells</span></a>
</div>
</div>
<p>
</li>
<li id="panel_15" class="SXSWPanel vcard">
<div id="panel_15_title" class="SXSWPanelTitle">
<strong>Catching Up to Search Engine Optimization</strong>
</div><div id="panel_15_category" class="SXSWPanelCategory" panel_category="business / funding / entrepreneurial · web design / graphics">business / funding / entrepreneurial · web design / graphics</div>
<div id="panel_15_description" class="SXSWPanelDescription">
Your position in various search engine rankings is easy to worry about but hard to change. If your business is just beginning to think about how to optimize your site for the best rankings in search engines, here are some practical tips on how to make an impact.
</div>
<div class="SXSWPanelFooter">
<div id="panel_15_author" class="SXSWPanelAuthor">
<a class="url" href="http://www.jeffbeckham.com/" target="_blank"><span class="n fn">Jeff Beckham</span></a>
</div>
</div>
<p>
</li>
<li id="panel_23" class="SXSWPanel vcard">
<div id="panel_23_title" class="SXSWPanelTitle">
<strong>Connecting Social Networks Together</strong>
</div><div id="panel_23_category" class="SXSWPanelCategory" panel_category="community · social networks">community · social networks</div>
<div id="panel_23_description" class="SXSWPanelDescription">
This panel will demonstrate and discuss the various open standards and techniques utilize to inter-connect social networks together Representatives of both large and small social networks will discuss their networks policies and support of this notion. Authentication, IMPORT/EXPORT and a wide range of “inter-connect” verbs will be shown – including create a friend, create or join a group, send a message or post content
</div>
<div class="SXSWPanelFooter">
<div id="panel_23_author" class="SXSWPanelAuthor">
<a class="url" href="http://blog.broadbandmechanics.com/" target="_blank"><span class="n fn">Marc Canter</span></a>
</div>
</div>
<p>
</li>
<li id="panel_65" class="SXSWPanel vcard">
<div id="panel_65_title" class="SXSWPanelTitle">
<strong>Pimp My Legos: Teaching Kids to Program</strong>
</div><div id="panel_65_category" class="SXSWPanelCategory" panel_category="education / sociological · hacks / programming">education / sociological · hacks / programming</div>
<div id="panel_65_description" class="SXSWPanelDescription">
Children famously pick up consumer technology faster than grownups, but what about real programming? Geek parents and educators discuss and demo the best platforms for fostering skillz in kidz, from LOGO turtle programming to Lego Mindstorms, from BASIC to HTML, Flash, Perl and Ruby.
</div>
<div class="SXSWPanelFooter">
<div id="panel_65_author" class="SXSWPanelAuthor">
<a class="url" href="http://prentissriddle.com/" target="_blank"><span class="n fn">Prentiss Riddle</span></a>
</div>
</div>
<p>
</li>
<li id="panel_109" class="SXSWPanel vcard">
<div id="panel_109_title" class="SXSWPanelTitle">
<strong>Turning Projects Into Revenue Generating Businesses</strong>
</div><div id="panel_109_category" class="SXSWPanelCategory" panel_category="DIY / creativity · business / funding / entrepreneurial">DIY / creativity · business / funding / entrepreneurial</div>
<div id="panel_109_description" class="SXSWPanelDescription">
Whether your intent is to start a new business or simply make some money from existing projects, generating revenue from online services is rarely straightforward. Making money from your sites usually requires creativity, passionate understanding, and lots of trial and error. Whether your goal is to cover expenses of a side project, quit your day job or to cash-out and retire early, this panel will explore real-world success stories of making website into web companies.
</div>
<div class="SXSWPanelFooter">
<div id="panel_109_author" class="SXSWPanelAuthor">
<a class="url" href="http://www.spideysenses.com/" target="_blank"><span class="n fn">Ted Rheingold</span></a>
</div>
</div>
<p>
</li>
<li id="panel_48" class="SXSWPanel vcard">
<div id="panel_48_title" class="SXSWPanelTitle">
<strong>Shun VC!</strong>
</div><div id="panel_48_category" class="SXSWPanelCategory" panel_category="business / funding / entrepreneurial · work / career">business / funding / entrepreneurial · work / career</div>
<div id="panel_48_description" class="SXSWPanelDescription">
Contrary to what venture capitalists tell you, their investments reduce a company’s odds of survival. Sure your reward is potentially magnified, but your company is more likely to get killed by distracted management, aggressive burn, and rushing an embryonic idea to hugeness.
</div>
<div class="SXSWPanelFooter">
<div id="panel_48_author" class="SXSWPanelAuthor">
<a class="url" href="http://weblog.blogads.com/" target="_blank"><span class="n fn">Henry Copeland</span></a>
</div>
</div>
<p>
</li>
<li id="panel_118" class="SXSWPanel vcard">
<div id="panel_118_title" class="SXSWPanelTitle">
<strong>Blog Novels: The Impact of Fiction</strong>
</div><div id="panel_118_category" class="SXSWPanelCategory" panel_category="DIY / creativity · blogging">DIY / creativity · blogging</div>
<div id="panel_118_description" class="SXSWPanelDescription">
Technology and markets are converging to support the blognovel/blognovela, and the net, given the right tools, could be poised to disrupt big publishing houses. What are book publishers not getting about blogs? What did your fiction blog-personas allow you to say that you couldn’t say as yourself? How are “character blogs” are being used by corporations as a marketing tool. In blogging, does art trump truth?
</div>
<div class="SXSWPanelFooter">
<div id="panel_118_author" class="SXSWPanelAuthor">
<a class="url" href="http://www.darkshire.org/~lizzard/" target="_blank"><span class="n fn">Liz Henry</span></a>
</div>
</div>
<p>
</li>
<li id="panel_26" class="SXSWPanel vcard">
<div id="panel_26_title" class="SXSWPanelTitle">
<strong>Web Vector Graphics: Myth or Reality</strong>
</div><div id="panel_26_category" class="SXSWPanelCategory" panel_category="browsers / web apps · web design / graphics">browsers / web apps · web design / graphics</div>
<div id="panel_26_description" class="SXSWPanelDescription">
The ability to draw within the browser, without a plugin, has been a significant shortcoming of web development for many years, until now. What’s possible now, and what challenges are there with implementing vector graphics in the browser.
</div>
<div class="SXSWPanelFooter">
<div id="panel_26_author" class="SXSWPanelAuthor">
<a class="url" href="http://www.dylans.org/" target="_blank"><span class="n fn">Dylan Schiemann</span></a>
</div>
</div>
<p>
</li>
<li id="panel_138" class="SXSWPanel vcard">
<div id="panel_138_title" class="SXSWPanelTitle">
<strong>Mobile Entertainment: Rockin’ Your Phone</strong>
</div><div id="panel_138_category" class="SXSWPanelCategory" panel_category="branding / marketing · wireless / digital convergence">branding / marketing · wireless / digital convergence</div>
<div id="panel_138_description" class="SXSWPanelDescription">
Unlike other media types, the mobile phone, always on and always available provides the music world the opportunity to establish the long sought after one-to-one dialogue with the consumer. This session will explore the basics of mobile marketing and how to integrate this hot new channel into your marketing initiatives – focus on entertainment, fun and personalization. Attend this session to learn what’s hot and what’s not.
</div>
<div class="SXSWPanelFooter">
<div id="panel_138_author" class="SXSWPanelAuthor">
<a class="url" href="http://www.wirelessweek.com/index.asp?layout=big_talk_discussion&talkid=422" target="_blank"><span class="n fn">Laura Marriott</span></a>
</div>
</div>
<p>
</li>
<li id="panel_121" class="SXSWPanel vcard">
<div id="panel_121_title" class="SXSWPanelTitle">
<strong>How we Got the Big Money at the Bottom of the Pyramid</strong>
</div><div id="panel_121_category" class="SXSWPanelCategory" panel_category="DIY / creativity · business / funding / entrepreneurial">DIY / creativity · business / funding / entrepreneurial</div>
<div id="panel_121_description" class="SXSWPanelDescription">
G|META is a group of internationally collaborating entrepreneurs who focus on building web application modules, through a single, socially networked, community portal which serves the real needs of the ‘so-called non-profit? community. We believe that by cost-effectively lifting up those who can’t help themselves the “digitally-rich” can help the digitally-poor? excel. This panel is an exploration of our story, the story of our clients and the web-based products we produce.
</div>
<div class="SXSWPanelFooter">
<div id="panel_121_author" class="SXSWPanelAuthor">
<a class="url" href="http://www.gmeta.com/" target="_blank"><span class="n fn">Gordon Montgomery</span></a>
</div>
</div>
<p>
</li>
<li id="panel_61" class="SXSWPanel vcard">
<div id="panel_61_title" class="SXSWPanelTitle">
<strong>Accessibility Super Heroes</strong>
</div><div id="panel_61_category" class="SXSWPanelCategory" panel_category="web 2.0 · usability / accessibility">web 2.0 · usability / accessibility</div>
<div id="panel_61_description" class="SXSWPanelDescription">
Today accessibility is as much a part of a solid web strategy as usability, design and programming. Each role on a web team should pay careful attention to accessibility and understand when and where accessibility issues may arise. Who are the accessibility super heroes, how did they learn their craft and what do they recommend you know in this new Web 2.0 world. From learning basic accessibility techniques to participation in the W3C this session will help you become a accessibility super heroe.
</div>
<div class="SXSWPanelFooter">
<div id="panel_61_author" class="SXSWPanelAuthor">
<a class="url" href="http://www.themoleskin.com/" target="_blank"><span class="n fn">Kelsey Ruger</span></a>
</div>
</div>
<p>
</li>
<li id="panel_70" class="SXSWPanel vcard">
<div id="panel_70_title" class="SXSWPanelTitle">
<strong>Tag, You’re It</strong>
</div><div id="panel_70_category" class="SXSWPanelCategory" panel_category="social networks · web 2.0">social networks · web 2.0</div>
<div id="panel_70_description" class="SXSWPanelDescription">
Services such as Delicious, Flickr, and others allow users to tag various kinds of content. Some people use the tags for personal information management — making things easier to find — and others use tag to discover certain kinds of content — such as pictures of puppies. But are people tagging the content with that use in mind? For use by others? Or just for personal use. This panel will consider trends in tagging, as well as the _possible_ social value it can bring. (This panel will not look at how cool and important folksonomies are; it will look at how people actually behave inside them.)
</div>
<div class="SXSWPanelFooter">
<div id="panel_70_author" class="SXSWPanelAuthor">
<a class="url" href="http://mediadiet.net/" target="_blank"><span class="n fn">Heath Row</span></a>
</div>
</div>
<p>
</li>
<li id="panel_166" class="SXSWPanel vcard">
<div id="panel_166_title" class="SXSWPanelTitle">
<strong>Passionate Web Entrepreneurship</strong>
</div><div id="panel_166_category" class="SXSWPanelCategory" panel_category="business / funding / entrepreneurial · content">business / funding / entrepreneurial · content</div>
<div id="panel_166_description" class="SXSWPanelDescription">
A look at the trials and tribulations of running a niche content-based website and the never-ending pursuit of “success”. We’ll examine the time it takes to design, build, operate and grow such a site… as well as look at advertising and how it impacts (and supports) what we do. In a nutshell… why we do it, how we do it and when we do it.
</div>
<div class="SXSWPanelFooter">
<div id="panel_166_author" class="SXSWPanelAuthor">
<a class="url" href="http://www.animatedbliss.com" target="_blank"><span class="n fn">Josh Lane</span></a>
</div>
</div>
<p>
</li>
<li id="panel_167" class="SXSWPanel vcard">
<div id="panel_167_title" class="SXSWPanelTitle">
<strong>The Death of Viral Marketing</strong>
</div><div id="panel_167_category" class="SXSWPanelCategory" panel_category="branding / marketing · miscellaneous">branding / marketing · miscellaneous</div>
<div id="panel_167_description" class="SXSWPanelDescription">
The over-saturation of the viral market space and the growing demand of viral content from marketers have diluted the effectiveness of the form. Instead of creating something exciting and contagious–truly viral–much of it is simply online creative. If you replace the word ?viral? with the word ?awesome,? will your campaign still have legs? Today’s top marking minds converge on SXSW to discuss life before during, and after the viral craze hit the internet
</div>
<div class="SXSWPanelFooter">
<div id="panel_167_author" class="SXSWPanelAuthor">
<a class="url" href="http://www.nightagency.com" target="_blank"><span class="n fn">Tim Nolan</span></a>
</div>
</div>
<p>
</li>
<li id="panel_44" class="SXSWPanel vcard">
<div id="panel_44_title" class="SXSWPanelTitle">
<strong>Data Shrapnel</strong>
</div><div id="panel_44_category" class="SXSWPanelCategory" panel_category="miscellaneous · web 2.0">miscellaneous · web 2.0</div>
<div id="panel_44_description" class="SXSWPanelDescription">
Data just wants to be free. This can be a big problem for precision-intensive scenarios, like high security applications. The answer is to create a single source-of-record across distributed, loosely coupled applications. Gartner Group among others has identified Consumer Data Integration (CDI) technology as a category poised for explosive growth. This session explains why CDI is the technology that will make possible the data version of web 2.0 mash-ups.
</div>
<div class="SXSWPanelFooter">
<div id="panel_44_author" class="SXSWPanelAuthor">
<a class="url" href="http://www.guengerich.com/bio.htm" target="_blank"><span class="n fn">Steve Guengerich</span></a>
</div>
</div>
<p>
</li>
<li id="panel_119" class="SXSWPanel vcard">
<div id="panel_119_title" class="SXSWPanelTitle">
<strong>The Future of JavaScript</strong>
</div><div id="panel_119_category" class="SXSWPanelCategory" panel_category="hacks / programming · web 2.0">hacks / programming · web 2.0</div>
<div id="panel_119_description" class="SXSWPanelDescription">
We’re starting to understand DOM Scripting and Ajax, but what’s next for JavaScript? Numerous companies are starting to use JavaScript as a true programing language, taking it beyond the browser and into Dashboard Widgets, IM clients, web servers, and even Photoshop. Several of the field’s luminaries discuss what the future holds for JavaScript, examining its role both in and out of the browser.
</div>
<div class="SXSWPanelFooter">
<div id="panel_119_author" class="SXSWPanelAuthor">
<a class="url" href="http://www.easy-reader.net/" target="_blank"><span class="n fn">Aaron Gustafson</span></a>
</div>
</div>
<p>
</li>
<li id="panel_142" class="SXSWPanel vcard">
<div id="panel_142_title" class="SXSWPanelTitle">
<strong>Can Social Networking Build Your Brand?</strong>
</div><div id="panel_142_category" class="SXSWPanelCategory" panel_category="branding / marketing · social networks">branding / marketing · social networks</div>
<div id="panel_142_description" class="SXSWPanelDescription">
User generated content in a community framework has been a hot topic in the last year. Sites subscribing to these theories have been entities in themselves, existing for their own sake. What can companies learn from Web 2.0, and how can its theories be applied to a brands online presence to generate a deeper connection with customers.
</div>
<div class="SXSWPanelFooter">
<div id="panel_142_author" class="SXSWPanelAuthor">
<a class="url" href="" target="_blank"><span class="n fn">Jason D. Schwartz</span></a>
</div>
</div>
<p>
</li>
<li id="panel_42" class="SXSWPanel vcard">
<div id="panel_42_title" class="SXSWPanelTitle">
<strong>How to Bluff Your Way in Web 2.0</strong>
</div><div id="panel_42_category" class="SXSWPanelCategory" panel_category="how to · web 2.0">how to · web 2.0</div>
<div id="panel_42_description" class="SXSWPanelDescription">
Don’t know your Ajax from your elbow? Feel left out at parties when the talk turns to web 2.0? Then this session is for you. We will walk you though everything you need to know about web 2.0, from the hottest buzzwords to the latest design trends. In just 60 short minutes, we’ll have you talking like Jason Freid and one step closer to being bought by Yahoo!
</div>
<div class="SXSWPanelFooter">
<div id="panel_42_author" class="SXSWPanelAuthor">
<a class="url" href="http://www.andybudd.com" target="_blank"><span class="n fn">Andy Budd</span></a>
</div>
</div>
<p>
</li>
<li id="panel_101" class="SXSWPanel vcard">
<div id="panel_101_title" class="SXSWPanelTitle">
<strong>Stick It to the Man with AJAX</strong>
</div><div id="panel_101_category" class="SXSWPanelCategory" panel_category="browsers / web apps · hacks / programming">browsers / web apps · hacks / programming</div>
<div id="panel_101_description" class="SXSWPanelDescription">
Tired of the same old cluttered layout, Byzantine user interface, and intrusive advertising? Our panelists show you how to use Web Services and Developers APIs to grab exactly what you want from a Web site, repackage it, and post it on your own. It’s free, legal, and (best of all) they can’t do a thing to stop you! Web services is a fast-growing area of the web that isn’t well understood by the average user or web developer, yet offers tremendous potential benefits without much effort.
</div>
<div class="SXSWPanelFooter">
<div id="panel_101_author" class="SXSWPanelAuthor">
<a class="url" href="http://www.xml.com/pub/au/247" target="_blank"><span class="n fn">Jason Levitt</span></a>
</div>
</div>
<p>
</li>
<li id="panel_12" class="SXSWPanel vcard">
<div id="panel_12_title" class="SXSWPanelTitle">
<strong>Web 2.0 Business Models, or If You Build It Will They Pay?</strong>
</div><div id="panel_12_category" class="SXSWPanelCategory" panel_category="business / funding / entrepreneurial · web 2.0">business / funding / entrepreneurial · web 2.0</div>
<div id="panel_12_description" class="SXSWPanelDescription">
Your brilliant mashup concept is just a few days from launching, you know it’s going to get the marketing buzz and dedicated userbase – but now you need to figure out what, if anything to charge. Ad-supported or “Freemium”, Subscription or Per-click, Seat License or Master License are all ideas that will be explored in this panel.
</div>
<div class="SXSWPanelFooter">
<div id="panel_12_author" class="SXSWPanelAuthor">
<a class="url" href="http://www.bulldogfinancial.com/about.html" target="_blank"><span class="n fn">Marc Nathan</span></a>
</div>
</div>
<p>
</li>
<li id="panel_22" class="SXSWPanel vcard">
<div id="panel_22_title" class="SXSWPanelTitle">
<strong>Can Online Video Replace Your TV?</strong>
</div><div id="panel_22_category" class="SXSWPanelCategory" panel_category="content · web audio / web video">content · web audio / web video</div>
<div id="panel_22_description" class="SXSWPanelDescription">
As online download services, distribution channels and playback interfaces improve, more and more people are turning to the Web for their television and film programming. In an increasingly On Demand world, can the web replace tv?
</div>
<div class="SXSWPanelFooter">
<div id="panel_22_author" class="SXSWPanelAuthor">
<a class="url" href="http://www.janeforshort.net/" target="_blank"><span class="n fn">Jane Wells</span></a>
</div>
</div>
<p>
</li>
<li id="panel_29" class="SXSWPanel vcard">
<div id="panel_29_title" class="SXSWPanelTitle">
<strong>Outta Control: Does Education Matter Anymore?</strong>
</div><div id="panel_29_category" class="SXSWPanelCategory" panel_category="education / sociological · social networks">education / sociological · social networks</div>
<div id="panel_29_description" class="SXSWPanelDescription">
Do social networking tools eliminate the role of faculty and other authoritative sources? Are courses dead, replaced by referential webs and empowering wikis? Or do the tools threaten a chaotic “yellow learning” environment where the most connected claim is given the most credence? Taxonomy versus folksonomy, lecture versus discovery, AOL versus myspace are but a few of the microrevolutions representing this shift in how we will learn tomorrow.
</div>
<div class="SXSWPanelFooter">
<div id="panel_29_author" class="SXSWPanelAuthor">
<a class="url" href="http://www.uttelecampus.org" target="_blank"><span class="n fn">Michael Anderson</span></a>
</div>
</div>
<p>
</li>
<li id="panel_52" class="SXSWPanel vcard">
<div id="panel_52_title" class="SXSWPanelTitle">
<strong>Who Are the Citizens?</strong>
</div><div id="panel_52_category" class="SXSWPanelCategory" panel_category="blogging · user generated / open source">blogging · user generated / open source</div>
<div id="panel_52_description" class="SXSWPanelDescription">
News stories about “Citizens Media” usually rely on journalists and J-school professors, rather than the citizens themselves, to define the movement. Let’s talk with some citizens to see what’s up.
</div>
<div class="SXSWPanelFooter">
<div id="panel_52_author" class="SXSWPanelAuthor">
<a class="url" href="http://weblog.blogads.com/" target="_blank"><span class="n fn">Henry Copeland</span></a>
</div>
</div>
<p>
</li>
<li id="panel_58" class="SXSWPanel vcard">
<div id="panel_58_title" class="SXSWPanelTitle">
<strong>Self Branding 2.0: Building your Personal and Corporate Brand</strong>
</div><div id="panel_58_category" class="SXSWPanelCategory" panel_category="DIY / creativity · work / career">DIY / creativity · work / career</div>
<div id="panel_58_description" class="SXSWPanelDescription">
How would you rate your personal brand? If you are in the technology field personal branding is an absolute necessity. This is doubly true if you are a start-up or thinking about starting a company because early on, the brand of a company and its founder will be one in the same. This panel will discuss ideas and techniques for building and maintaining a “true” personal brand.
</div>
<div class="SXSWPanelFooter">
<div id="panel_58_author" class="SXSWPanelAuthor">
<a class="url" href="http://www.themoleskin.com/" target="_blank"><span class="n fn">Kelsey Ruger</span></a>
</div>
</div>
<p>
</li>
<li id="panel_27" class="SXSWPanel vcard">
<div id="panel_27_title" class="SXSWPanelTitle">
<strong>Designing Interfaces for Ajax and Comet-based Web Applications</strong>
</div><div id="panel_27_category" class="SXSWPanelCategory" panel_category="hacks / programming · web design / graphics">hacks / programming · web design / graphics</div>
<div id="panel_27_description" class="SXSWPanelDescription">
With the proliferation of Ajax, Comet, event-driven programming, and the blurring of the lines between the desktop and the web, recent focus has mostly been on the technology and not the implications on design. We will explore the major changes, issues, and benefits involved in advanced web application interface design.
</div>
<div class="SXSWPanelFooter">
<div id="panel_27_author" class="SXSWPanelAuthor">
<a class="url" href="http://www.dylans.org/" target="_blank"><span class="n fn">Dylan Schiemann</span></a>
</div>
</div>
<p>
</li>
<li id="panel_114" class="SXSWPanel vcard">
<div id="panel_114_title" class="SXSWPanelTitle">
<strong>Don’t Assume They Know What You’re Talking About: Publicity and DIY Marketing For Geeks</strong>
</div><div id="panel_114_category" class="SXSWPanelCategory" panel_category="DIY / creativity · work / career">DIY / creativity · work / career</div>
<div id="panel_114_description" class="SXSWPanelDescription">
Knowing how to talk about your project is the first step in getting other people interested. Too often, we make the mistake of defining ourselves by what we don’t do. Thoughtful wording about your new venture or freelance skills will generate interest, and even personal introductions can be more beneficial with a bit of marketing insight. Panelists will debate how to market yourself and discuss your work with peers and media.
</div>
<div class="SXSWPanelFooter">
<div id="panel_114_author" class="SXSWPanelAuthor">
<a class="url" href="http://www.mollygolightly.com/" target="_blank"><span class="n fn">Molly Ditmore</span></a>
</div>
</div>
<p>
</li>
<li id="panel_88" class="SXSWPanel vcard">
<div id="panel_88_title" class="SXSWPanelTitle">
<strong>The Marketer’s Dilemma: The Rise of Social Multimedia</strong>
</div><div id="panel_88_category" class="SXSWPanelCategory" panel_category="branding / marketing · social networks">branding / marketing · social networks</div>
<div id="panel_88_description" class="SXSWPanelDescription">
Marketers are struggling to manage the explosion of commentary created by consumers about brands in social media platforms, from message boards to blogs and social networking sites. Now that consumers trust consumers more than advertisers, and expression is dialing up to a more emotional level through social multimedia — including images, audio and video — how are marketers facing the implications on traditional marketing practices and customer relationships?
</div>
<div class="SXSWPanelFooter">
<div id="panel_88_author" class="SXSWPanelAuthor">
<a class="url" href="http://attentionmax.com/" target="_blank"><span class="n fn">Max Kalehoff</span></a>
</div>
</div>
<p>
</li>
<li id="panel_159" class="SXSWPanel vcard">
<div id="panel_159_title" class="SXSWPanelTitle">
<strong>Under 18: Blogs, Wikis, and Online Social Networks for Youth</strong>
</div><div id="panel_159_category" class="SXSWPanelCategory" panel_category="education / sociological · social networks">education / sociological · social networks</div>
<div id="panel_159_description" class="SXSWPanelDescription">
Online life is rich with positive intellectual and social experiences; yet, we frequently focus on how to keep young people out of online places that adults don’t know or trust. Designers can play powerful roles by refocusing the discussion on supporting creative and social online experiences. Panelists discuss design opportunities to amplify young voices and enrich young peoples’ lives through emergent technologies like blogs, wikis, and social networking sites.
</div>
<div class="SXSWPanelFooter">
<div id="panel_159_author" class="SXSWPanelAuthor">
<a class="url" href="http://www.cc.gatech.edu/~aforte/pubs.html" target="_blank"><span class="n fn">Andrea Forte</span></a>
</div>
</div>
<p>
</li>
<li id="panel_90" class="SXSWPanel vcard">
<div id="panel_90_title" class="SXSWPanelTitle">
<strong>2006, The Year in Web Design</strong>
</div><div id="panel_90_category" class="SXSWPanelCategory" panel_category="DIY / creativity · web design / graphics">DIY / creativity · web design / graphics</div>
<div id="panel_90_description" class="SXSWPanelDescription">
How does the recent history of Web design fit into the larger history of the craft, and where is it going? This panel will try to sum up the design zeitgeist by looking at 2006’s developments in creativity, technology and the world around us. We?ll look at the past twelve months in new launches and redesigns, and spot the innovations, trends and cliches that have defined the year.
</div>
<div class="SXSWPanelFooter">
<div id="panel_90_author" class="SXSWPanelAuthor">
<a class="url" href="http://www.subtraction.com/" target="_blank"><span class="n fn">Khoi Vinh</span></a>
</div>
</div>
<p>
</li>
<li id="panel_136" class="SXSWPanel vcard">
<div id="panel_136_title" class="SXSWPanelTitle">
<strong>The Growth and Evolution of Microformats</strong>
</div><div id="panel_136_category" class="SXSWPanelCategory" panel_category="browsers / web apps · web 2.0">browsers / web apps · web 2.0</div>
<div id="panel_136_description" class="SXSWPanelDescription">
In its first year, microformats.org ushered in the rapid adoption of key formats for publishing and sharing tags, licenses, contacts, relationships, events and reviews on the Web. See what new microformats are being developed for resumes, classified listings, music, and media, as well as how tens of millions of established microformats on web sites of individuals, companies, and organizations are driving innovations in desktop applications and advancing personal data portability.
</div>
<div class="SXSWPanelFooter">
<div id="panel_136_author" class="SXSWPanelAuthor">
<a class="url" href="http://www.tantek.com/" target="_blank"><span class="n fn">Tantek Çelik</span></a>
</div>
</div>
<p>
</li>
<li id="panel_85" class="SXSWPanel vcard">
<div id="panel_85_title" class="SXSWPanelTitle">
<strong>Pwned! Girl Video Gamers Teach You the Facts About Successful Marketing</strong>
</div><div id="panel_85_category" class="SXSWPanelCategory" panel_category="branding / marketing · gaming / virtual worlds">branding / marketing · gaming / virtual worlds</div>
<div id="panel_85_description" class="SXSWPanelDescription">
In competition, they?ll kick your *!*#$. In real life, they?re master marketers. Learn how girl gamers promote their teams to gain members, publicity, and break down barriers. From word of mouth to sponsorships to appearances and more, girl video game teams are making headway in a male dominated field. Learn from these successful marketers how to market your company and grow your audience. It’s real advice from real marketers.
</div>
<div class="SXSWPanelFooter">
<div id="panel_85_author" class="SXSWPanelAuthor">
<a class="url" href="http://friendstalking.joelandkaren.com/" target="_blank"><span class="n fn">Joel Greenberg</span></a>
</div>
</div>
<p>
</li>
<li id="panel_96" class="SXSWPanel vcard">
<div id="panel_96_title" class="SXSWPanelTitle">
<strong>Context, Culture, and Change: Designing for Lifestyles</strong>
</div><div id="panel_96_category" class="SXSWPanelCategory" panel_category="web 2.0 · wireless / digital convergence">web 2.0 · wireless / digital convergence</div>
<div id="panel_96_description" class="SXSWPanelDescription">
How are companies such as Apple, Google, and Yahoo! incorporating ethnography to encourage innovation? Usability is only part of the full UX toolkit these days. As designing for lifestyle becomes a requirement, companies have to find other ways to use research to understand customer needs, freeing them to create products based on how people actually live. Hear from web, mobile, and product experts on how leading lifestyle brands are meeting their customers? needs.
</div>
<div class="SXSWPanelFooter">
<div id="panel_96_author" class="SXSWPanelAuthor">
<a class="url" href="http://www.gotomedia.com/" target="_blank"><span class="n fn">Kelly Goto and Liz Danzico</span></a>
</div>
</div>
<p>
</li>
<li id="panel_145" class="SXSWPanel vcard">
<div id="panel_145_title" class="SXSWPanelTitle">
<strong>Why Go to the Office, When the Office Can Go With You?</strong>
</div><div id="panel_145_category" class="SXSWPanelCategory" panel_category="miscellaneous · wireless / digital convergence">miscellaneous · wireless / digital convergence</div>
<div id="panel_145_description" class="SXSWPanelDescription">
Mobile technology increases customer interaction, maximizes employee time and expands possibilities for how we work. With 20 million mobile device users, today’s workforce challenges yesterday’s notions about the traditional workspace. Companies that recognize and adapt to increasing mobility at work will stay competitive. Hear from notable mobile technology futurists how collaboration, persistence and presence technologies are converging to create the closest approximation in the virtual world to your real office
</div>
<div class="SXSWPanelFooter">
<div id="panel_145_author" class="SXSWPanelAuthor">
<a class="url" href="http://ir.premiereglobal.com/us/en/corporate-governance/members/member_000002.asp?id=090145e780013fa2&viewMode=3" target="_blank"><span class="n fn">Boland T Jones</span></a>
</div>
</div>
<p>
</li>
<li id="panel_54" class="SXSWPanel vcard">
<div id="panel_54_title" class="SXSWPanelTitle">
<strong>eMuse Me: Can Web 2.0 Break Down the Walls of Museums?</strong>
</div><div id="panel_54_category" class="SXSWPanelCategory" panel_category="user generated / open source · web 2.0">user generated / open source · web 2.0</div>
<div id="panel_54_description" class="SXSWPanelDescription">
Is Web 2.0 welcome in museums? Should you be allowed encouraged to tag objects and share your opinions and discoveries? Or is online museum design best left to expert curators, art historians and museum educators? Can rich media, tagging and blogging deepen your connection, or does it cheapen and distract from the museum experience? Explore fascinating research into museum technology including tagging, (steve.museum) online interactives, blogging and delicious handheld content.
</div>
<div class="SXSWPanelFooter">
<div id="panel_54_author" class="SXSWPanelAuthor">
<a class="url" href="http://glendathegood.com/blog/" target="_blank"><span class="n fn">Glenda Sims</span></a>
</div>
</div>
<p>
</li>
<li id="panel_45" class="SXSWPanel vcard">
<div id="panel_45_title" class="SXSWPanelTitle">
<strong>Noisemakers or Newsmakers </strong>
</div><div id="panel_45_category" class="SXSWPanelCategory" panel_category="content · miscellaneous">content · miscellaneous</div>
<div id="panel_45_description" class="SXSWPanelDescription">
Quotable or crap? Compelling or repugnant? Bearded lady-esque or Anderson Cooper-ish? Bring your opinions, air horns, and cast-iron stomachs to this SXSW debate as panelists examine what makes great web content. In addition to panelists? personal favorites, audience suggestions will be filtered on the fly in this cross between the Gong Show and Cramer’s Mad Money Lightning Round. Who knows – you may be witness to the second coming of Craig.
</div>
<div class="SXSWPanelFooter">
<div id="panel_45_author" class="SXSWPanelAuthor">
<a class="url" href="http://www.guengerich.com/bio.htm" target="_blank"><span class="n fn">Steve Guengerich </span></a>
</div>
</div>
<p>
</li>
<li id="panel_170" class="SXSWPanel vcard">
<div id="panel_170_title" class="SXSWPanelTitle">
<strong>I’ll take Internet Standards for $1.966 Billion, Alex</strong>
</div><div id="panel_170_category" class="SXSWPanelCategory" panel_category="education / sociological · CSS / standards">education / sociological · CSS / standards</div>
<div id="panel_170_description" class="SXSWPanelDescription">
Leaving the W3C to set Internet standards is a little like letting a three year old child set the dinner menu for the family. No non-profit group will ever be able to set rules and regulations that have a real impact because they don’t have skin in the game. Let’s stop arguing about CSS 3.0 and how 7% of the world uses Firefox. It isn’t getting us anywhere. Building sites using profit-based plugins like the Flash Player ensures that a multi-billion dollar entity cares about my user experience. Browser’s back button doesn’t work? Need to access it via screen reader? Adobe could solve those problems by the next release if they saw the return on such an investment. Let’s acknowledge and start working through the real system to accomplish real goals.
</div>
<div class="SXSWPanelFooter">
<div id="panel_170_author" class="SXSWPanelAuthor">
<a class="url" href="http://www.deliciousmonster.com" target="_blank"><span class="n fn">Jaxon Repp</span></a>
</div>
</div>
<p>
</li>
<li id="panel_147" class="SXSWPanel vcard">
<div id="panel_147_title" class="SXSWPanelTitle">
<strong>Spin and Agitate</strong>
</div><div id="panel_147_category" class="SXSWPanelCategory" panel_category="community · politics / social activism">community · politics / social activism</div>
<div id="panel_147_description" class="SXSWPanelDescription">
The interactive era has spawned a new generation of hyper-networked voters who are more informed, resourceful and active than ever. Weaned on a 24-hour news cycle and always-on broadband, they demand quick accountability, instant communication, and truth from their elected officials – but are often forced to find it somewhere else. This panel will explore how politicians, voters and the media are evolving within this new social model.
</div>
<div class="SXSWPanelFooter">
<div id="panel_147_author" class="SXSWPanelAuthor">
<a class="url" href="http://www.cosmictap.com/" target="_blank"><span class="n fn">Anthony Citrano</span></a>
</div>
</div>
<p>
</li>
<li id="panel_5" class="SXSWPanel vcard">
<div id="panel_5_title" class="SXSWPanelTitle">
<strong>Living the Metaverse: Virtual Worlds and the Future of Connectivity</strong>
</div><div id="panel_5_category" class="SXSWPanelCategory" panel_category="gaming / virtual worlds · social networks">gaming / virtual worlds · social networks</div>
<div id="panel_5_description" class="SXSWPanelDescription">
As virtual worlds, online games and geospatial technologies increasingly converge, a new kind of connectivity is emerging, one that is changing the way we use the Web — and how we live our offline lives. A look at the changes taking place as metaverse technologies like Second Life, Google Earth, GPS and RFID give people new ways to interact with the physical world and connect with each other.
</div>
<div class="SXSWPanelFooter">
<div id="panel_5_author" class="SXSWPanelAuthor">
<a class="url" href="http://www.walkering.com/" target="_blank"><span class="n fn">Mark Wallace</span></a>
</div>
</div>
<p>
</li>
<li id="panel_40" class="SXSWPanel vcard">
<div id="panel_40_title" class="SXSWPanelTitle">
<strong>Advocacy 2.0: Movement-building in the Age of Connectivity</strong>
</div><div id="panel_40_category" class="SXSWPanelCategory" panel_category="politics / social activism · social networks">politics / social activism · social networks</div>
<div id="panel_40_description" class="SXSWPanelDescription">
The technology shifting our culture is also changing the context for political and issue organizing. Nonprofits and community groups have been getting on the cluetrain. New organizing strategies leverage today’s tools to empower and connect activists and volunteers to each other and action. Call it user-oriented, bottom-up, network-centric, or web 2.0. Campaigns must encourage their supporters to express their voices or they’ll take their time, opinions and dollars elsewhere.
</div>
<div class="SXSWPanelFooter">
<div id="panel_40_author" class="SXSWPanelAuthor">
<a class="url" href="http://lotusmedia.org/" target="_blank"><span class="n fn">Ruby Sinreich</span></a>
</div>
</div>
<p>
</li>
<li id="panel_84" class="SXSWPanel vcard">
<div id="panel_84_title" class="SXSWPanelTitle">
<strong>Design and Business: Practical Tips for Using design to Define and Realize Business Value</strong>
</div><div id="panel_84_category" class="SXSWPanelCategory" panel_category="business / funding / entrepreneurial · work / career">business / funding / entrepreneurial · work / career</div>
<div id="panel_84_description" class="SXSWPanelDescription">
In this session a group of grizzled veterans share their experiences in demonstrating the value of good design to business folk. We will cover how design skills can help to inform strategy, how to speak the vocabulary of business (it’s not just ROI!), how metrics can help/hurt, and how to have the conversations that allow good design to happen.
</div>
<div class="SXSWPanelFooter">
<div id="panel_84_author" class="SXSWPanelAuthor">
<a class="url" href="http://www.lukew.com/" target="_blank"><span class="n fn">Luke Wroblewski</span></a>
</div>
</div>
<p>
</li>
<li id="panel_153" class="SXSWPanel vcard">
<div id="panel_153_title" class="SXSWPanelTitle">
<strong>Mobile Gaming Revolution: Bringing Gamers Together in a Wireless Community</strong>
</div><div id="panel_153_category" class="SXSWPanelCategory" panel_category="gaming / virtual worlds · wireless / digital convergence">gaming / virtual worlds · wireless / digital convergence</div>
<div id="panel_153_description" class="SXSWPanelDescription">
Emerging Wi-Fi-enabled devices and public Wi-Fi hotspots offer new venue opportunities for gamers of all ages. Users can now play Wi-Fi enabled Nintendo DS games wirelessly at McDonald’s restaurants powered by Wayport’s high-speed Internet service. Nintendo fans can play in McDonald’s around the country, face-to-face or online with other gamers worldwide, in a fun/familiar environment. Learn about impacts of wireless devices and retail destinations on Wi-Fi usage and mobile gaming.
</div>
<div class="SXSWPanelFooter">
<div id="panel_153_author" class="SXSWPanelAuthor">
<a class="url" href="http://www.wayport.com/bio_dlowden" target="_blank"><span class="n fn">Dan Lowden</span></a>
</div>
</div>
<p>
</li>
<li id="panel_161" class="SXSWPanel vcard">
<div id="panel_161_title" class="SXSWPanelTitle">
<strong>Ghost in the Machine: Spirituality Online</strong>
</div><div id="panel_161_category" class="SXSWPanelCategory" panel_category="community · miscellaneous">community · miscellaneous</div>
<div id="panel_161_description" class="SXSWPanelDescription">
Sex, politics, and religion: the three things you’re not supposed to talk about with people you don’t know. And yet we find lots of all three on the web, although religion is arguably the least visible. How does the blurring of the boundary between public and private space online affect the way we talk about spirituality? How do online faith communities differ from traditional offline ones? All this and more…
</div>
<div class="SXSWPanelFooter">
<div id="panel_161_author" class="SXSWPanelAuthor">
<a class="url" href="http://www.consolationchamps.com/" target="_blank"><span class="n fn">James McNally</span></a>
</div>
</div>
<p>
</li>
<li id="panel_108" class="SXSWPanel vcard">
<div id="panel_108_title" class="SXSWPanelTitle">
<strong>What Does the Future Hold for Video on the Internet?</strong>
</div><div id="panel_108_category" class="SXSWPanelCategory" panel_category="content · web audio / web video">content · web audio / web video</div>
<div id="panel_108_description" class="SXSWPanelDescription">
We are on the cusp of a sea change in how video is produced and consumed. Cameras, processing power, bandwidth keep getting cheaper. Broadband is ubiquitous, hosting is free. Editing tools are cheap and easy to use. Can this last? Will a two-tiered Internet emerge and stifle innovation of the past 2 years? Will incumbent big media companies figure out what the Internet generation wants depriving independents from access?
</div>
<div class="SXSWPanelFooter">
<div id="panel_108_author" class="SXSWPanelAuthor">
<a class="url" href="http://www.eddie.com/" target="_blank"><span class="n fn">Eddie Codel</span></a>
</div>
</div>
<p>
</li>
<li id="panel_158" class="SXSWPanel vcard">
<div id="panel_158_title" class="SXSWPanelTitle">
<strong>Terraforming the Internet: Are Virtual Worlds The Future of the Web?</strong>
</div><div id="panel_158_category" class="SXSWPanelCategory" panel_category="community · gaming / virtual worlds">community · gaming / virtual worlds</div>
<div id="panel_158_description" class="SXSWPanelDescription">
This panel will explore the rise in popularity and sophistication of online virtual worlds such as Second Life. The discussion will probe the (somewhat contentious) idea that participatory online worlds offer a glimpse of the way people will interact with information and with each other in the future. The panel will highlight the competitive necessity of developing a strategy for moving web work into virtual worlds.
</div>
<div class="SXSWPanelFooter">
<div id="panel_158_author" class="SXSWPanelAuthor">
<a class="url" href="http://www.ascentstage.com" target="_blank"><span class="n fn">John Tolva</span></a>
</div>
</div>
<p>
</li>
<li id="panel_92" class="SXSWPanel vcard">
<div id="panel_92_title" class="SXSWPanelTitle">
<strong>Users vs. Editors: Future Trends in Online News</strong>
</div><div id="panel_92_category" class="SXSWPanelCategory" panel_category="content · user generated / open source">content · user generated / open source</div>
<div id="panel_92_description" class="SXSWPanelDescription">
As the major news aggregators continue the battle to become the most “meta,” a more subtle blurring between original and aggregated news is taking place among the major news sites. Organizations like The New York Times, producers of staple news content, are increasingly seen making forays into aggregation – while aggregators like Netscape are seen making forays into editorial control. Can the two types of news content live harmoniously together under one roof?
</div>
<div class="SXSWPanelFooter">
<div id="panel_92_author" class="SXSWPanelAuthor">
<a class="url" href="http://www.subtraction.com/" target="_blank"><span class="n fn">Khoi Vinh</span></a>
</div>
</div>
<p>
</li>
<li id="panel_38" class="SXSWPanel vcard">
<div id="panel_38_title" class="SXSWPanelTitle">
<strong>A Panel for Web Designers who Need to do Print Design. Sometimes.</strong>
</div><div id="panel_38_category" class="SXSWPanelCategory" panel_category="how to · web design / graphics">how to · web design / graphics</div>
<div id="panel_38_description" class="SXSWPanelDescription">
Sometimes, just sometimes, a web designer will be asked to produce design for print. Print design production is a complicated place for a designer who doesn’t know his blind-embossing from his spot PMS. This session will cut through the complexity and offer some advice, hints and tips for designers who sometimes need to get something printed, but lack the production knowledge to do so.
</div>
<div class="SXSWPanelFooter">
<div id="panel_38_author" class="SXSWPanelAuthor">
<a class="url" href="http://www.markboulton.co.uk/" target="_blank"><span class="n fn">Mark Boulton</span></a>
</div>
</div>
<p>
</li>
<li id="panel_74" class="SXSWPanel vcard">
<div id="panel_74_title" class="SXSWPanelTitle">
<strong>What’s Accessibility Got to Do With It?</strong>
</div><div id="panel_74_category" class="SXSWPanelCategory" panel_category="web design / graphics · usability / accessibility">web design / graphics · usability / accessibility</div>
<div id="panel_74_description" class="SXSWPanelDescription">
An array of tools has emerged to help small organizations understand and expand the social web. Online tools that make it easier to collaborate and serve broad array of constituencies include CMS, podcasts, blogs, wikis, RSS feeds and more. What are the consequences when accessibility is a second thought or left out entirely? What discourages developers from including accessibility as a foundational element of tool development?
</div>
<div class="SXSWPanelFooter">
<div id="panel_74_author" class="SXSWPanelAuthor">
<a class="url" href="http://www.knowbility.org/about/?content=sRush" target="_blank"><span class="n fn">Sharron Rush</span></a>
</div>
</div>
<p>
</li>
<li id="panel_98" class="SXSWPanel vcard">
<div id="panel_98_title" class="SXSWPanelTitle">
<strong>The New Social Networks and Massively Multiplayer Online Sharing</strong>
</div><div id="panel_98_category" class="SXSWPanelCategory" panel_category="social networks · user generated / open source">social networks · user generated / open source</div>
<div id="panel_98_description" class="SXSWPanelDescription">
Early social networks (Friendster, LinkedIn) were all about mapping relations between people. Next-generation networks put objects at the center of interactions between people- pictures [Flickr], videos [YouTube], events [Upcoming]. A panel of experts will examine models of social interactions, e.g., viral sharing on YouTube, watercooler conversations around Flickr event tags. What types of interactions suit which context? How do these social interactions provide access to the long tail? How does taste-making occur on such systems?
</div>
<div class="SXSWPanelFooter">
<div id="panel_98_author" class="SXSWPanelAuthor">
<a class="url" href="http://www.rashmisinha.com" target="_blank"><span class="n fn">Rashmi Sinha</span></a>
</div>
</div>
<p>
</li>
<li id="panel_3" class="SXSWPanel vcard">
<div id="panel_3_title" class="SXSWPanelTitle">
<strong>Web 2.0 and the Semantic Web: The Impact on Scientific Publishing</strong>
</div><div id="panel_3_category" class="SXSWPanelCategory" panel_category="miscellaneous · web 2.0">miscellaneous · web 2.0</div>
<div id="panel_3_description" class="SXSWPanelDescription">
New publishing technologies challenge the traditional structure of peer-reviewed scientific journals. For hundreds of years the “article” has been the primary vehicle for conveying scientific information – but semantic markup, tagging, and wiki are reconstructing scientific publications into a flexible and evolving concept. This panel will look at the social and legal implications of “Web 2.0” and “Semantic Web” as they impact science and scientific knowledge.
</div>
<div class="SXSWPanelFooter">
<div id="panel_3_author" class="SXSWPanelAuthor">
<a class="url" href="http://cyber.law.harvard.edu/home/john_wilbanks" target="_blank"><span class="n fn">John Wilbanks</span></a>
</div>
</div>
<p>
</li>
<li id="panel_127" class="SXSWPanel vcard">
<div id="panel_127_title" class="SXSWPanelTitle">
<strong>Why We Should Ignore Users</strong>
</div><div id="panel_127_category" class="SXSWPanelCategory" panel_category="web design / graphics · usability / accessibility">web design / graphics · usability / accessibility</div>
<div id="panel_127_description" class="SXSWPanelDescription">
User-Centered Design has been the predominant method for the design of successful experiences for years, but Donald Norman’s notion of Activity-Centered Design advocates ignoring the idiosyncrasies and demands of specific user types to instead focus on the user’s whole activity. In this session, experts in the field of Interaction Design and Usability come together to debate the merits of each approach and find the solutions that work.
</div>
<div class="SXSWPanelFooter">
<div id="panel_127_author" class="SXSWPanelAuthor">
<a class="url" href="http://www.rhjr.net/" target="_blank"><span class="n fn">Robert Hoekman, Jr.</span></a>
</div>
</div>
<p>
</li>
<li id="panel_67" class="SXSWPanel vcard">
<div id="panel_67_title" class="SXSWPanelTitle">
<strong>You’re It! Tagging is so over! It’s the People, Stupid!</strong>
</div><div id="panel_67_category" class="SXSWPanelCategory" panel_category="social networks · user generated / open source">social networks · user generated / open source</div>
<div id="panel_67_description" class="SXSWPanelDescription">
Resolved: the tagging meme has overstayed its welcome. No, tags aren’t going away but they are not a user-experience panacea. Are we folksonomic yet? Some ideas about the next frontier in malleable, emergent information architectures and classification schemes. Plus, how to apply the lessons of the global social internet to more niche oriented web application development projects. Tag pioneers, theorists, and skeptics beat a dead horse.
</div>
<div class="SXSWPanelFooter">
<div id="panel_67_author" class="SXSWPanelAuthor">
<a class="url" href="http://radiofreeblogistan.com/" target="_blank"><span class="n fn">Christian Crumlish</span></a>
</div>
</div>
<p>
</li>
<li id="panel_60" class="SXSWPanel vcard">
<div id="panel_60_title" class="SXSWPanelTitle">
<strong>CMS Showdown: What’s the Best Choice?</strong>
</div><div id="panel_60_category" class="SXSWPanelCategory" panel_category="content · web design / graphics">content · web design / graphics</div>
<div id="panel_60_description" class="SXSWPanelDescription">
This panel will take a close look at some of the popular choices for Content Management (Expression Engine, ModX, Joomla, Mambo and others) available. Should you use open source, build or buy? Explore how to choose the best CMS for your project or organization. Explore how you can use CMS to manage all aspects of your web site including blogging and podcasting.
</div>
<div class="SXSWPanelFooter">
<div id="panel_60_author" class="SXSWPanelAuthor">
<a class="url" href="http://www.themoleskin.com/" target="_blank"><span class="n fn">Kelsey Ruger</span></a>
</div>
</div>
<p>
</li>
<li id="panel_131" class="SXSWPanel vcard">
<div id="panel_131_title" class="SXSWPanelTitle">
<strong>Never Die While Typing Again!</strong>
</div><div id="panel_131_category" class="SXSWPanelCategory" panel_category="business / funding / entrepreneurial · gaming / virtual worlds">business / funding / entrepreneurial · gaming / virtual worlds</div>
<div id="panel_131_description" class="SXSWPanelDescription">
Who hasn’t had a friend die in-game because it took forever to type “Look out for mage in back!” It would be much more effective to just shout and be heard instantly, “LOOK OUT BEHIND YOU!”? What good is in-game communications if you can’t save your friends? This session will address how today’s integrated voice tools within MMOGs are enhancing the immersive experience and driving new business opportunities for developers.
</div>
<div class="SXSWPanelFooter">
<div id="panel_131_author" class="SXSWPanelAuthor">
<a class="url" href="http://www.dgxpo.com/speakers/montySharma.htm" target="_blank"><span class="n fn">Monty Sharma</span></a>
</div>
</div>
<p>
</li>
<li id="panel_146" class="SXSWPanel vcard">
<div id="panel_146_title" class="SXSWPanelTitle">
<strong>Keeping the Conversation Alive</strong>
</div><div id="panel_146_category" class="SXSWPanelCategory" panel_category="browsers / web apps · community">browsers / web apps · community</div>
<div id="panel_146_description" class="SXSWPanelDescription">
New tools are constantly emerging that help us better interact with others, whether for fun, learning or the improvement of our society. But these tools bring massive fragmentation of conversational threads across online forums, blogs, wikis and instant messaging. These conversations often lack persistence and die on the vine. What personal tools and standards are emerging to help people track and evolve conversations?
</div>
<div class="SXSWPanelFooter">
<div id="panel_146_author" class="SXSWPanelAuthor">
<a class="url" href="http://www.cosmictap.com/" target="_blank"><span class="n fn">Anthony Citrano</span></a>
</div>
</div>
<p>
</li>
<li id="panel_106" class="SXSWPanel vcard">
<div id="panel_106_title" class="SXSWPanelTitle">
<strong>Ten Years of Net Art</strong>
</div><div id="panel_106_category" class="SXSWPanelCategory" panel_category="DIY / creativity · user generated / open source">DIY / creativity · user generated / open source</div>
<div id="panel_106_description" class="SXSWPanelDescription">
One could say that net art was the last of the 20th century avant garde art movements. With a mix of hacker culture and punk aesthetics, the pioneers of net art mashed up, remixed, hacked, shredded and rioted online way before these online expressions became illegal. Come meet some of the people that made the web the fun place it is today.
</div>
<div class="SXSWPanelFooter">
<div id="panel_106_author" class="SXSWPanelAuthor">
<a class="url" href="http://www.culturekitchen.com" target="_blank"><span class="n fn">Liza Sabater</span></a>
</div>
</div>
<p>
</li>
<li id="panel_144" class="SXSWPanel vcard">
<div id="panel_144_title" class="SXSWPanelTitle">
<strong>Show Me The Money! Consumers Get Paid for Video Content?</strong>
</div><div id="panel_144_category" class="SXSWPanelCategory" panel_category="blogging · web audio / web video">blogging · web audio / web video</div>
<div id="panel_144_description" class="SXSWPanelDescription">
The power behind TV entertainment is shifting, moving consumers from behind the remote control onto the screen. User-generated video content is taking a step to the forefront of personal entertainment, changing the way the world is thinking about broadcasting. Learn how the latest web technologies are working in conjunction with everyday people allowing them to create their own profitable shows through targeted advertising, sponsorships, etc..
</div>
<div class="SXSWPanelFooter">
<div id="panel_144_author" class="SXSWPanelAuthor">
<a class="url" href="http://www.mhudack.com/" target="_blank"><span class="n fn">Mike Hudack</span></a>
</div>
</div>
<p>
</li>
<li id="panel_94" class="SXSWPanel vcard">
<div id="panel_94_title" class="SXSWPanelTitle">
<strong>Consumer-Generated Mistakes</strong>
</div><div id="panel_94_category" class="SXSWPanelCategory" panel_category="content · user generated / open source">content · user generated / open source</div>
<div id="panel_94_description" class="SXSWPanelDescription">
Today, with the flourishing of user generated content, consumer’s opinions are heard on a global scale. But are companies taking these opinions too much to heart – at the cost of innovation? “If I’d asked people what they wanted, they would have said faster horses,” said Henry Ford. This panel will explore the emerging role of consumer opinion in business and attempt to answer: “What’s the right mix of customer input versus good old fashioned innovation”?
</div>
<div class="SXSWPanelFooter">
<div id="panel_94_author" class="SXSWPanelAuthor">
<a class="url" href="http://decker.typepad.com/" target="_blank"><span class="n fn">Sam Decker</span></a>
</div>
</div>
<p>
</li>
<li id="panel_173" class="SXSWPanel vcard">
<div id="panel_173_title" class="SXSWPanelTitle">
<strong>From Blog to Book</strong>
</div><div id="panel_173_category" class="SXSWPanelCategory" panel_category="blogging · work / career">blogging · work / career</div>
<div id="panel_173_description" class="SXSWPanelDescription">
Can your blog really make you a star in the world of book publishing? This session includes feedback from a variety of bloggers-turned-authors whose recently-released books have propelled them to the top of the best-seller lists. Online humorist John Hargrave, author of the new comedy book “Prank the Monkey,” moderates this hilarious and informative session.
</div>
<div class="SXSWPanelFooter">
<div id="panel_173_author" class="SXSWPanelAuthor">
<a class="url" href="http://www.zug.com" target="_blank"><span class="n fn">John Hargrave</span></a>
</div>
</div>
<p>
</li>
<li id="panel_97" class="SXSWPanel vcard">
<div id="panel_97_title" class="SXSWPanelTitle">
<strong>Get Unstuck</strong>
</div><div id="panel_97_category" class="SXSWPanelCategory" panel_category="DIY / creativity · work / career">DIY / creativity · work / career</div>
<div id="panel_97_description" class="SXSWPanelDescription">
Why some companies are mired in goo and muck and old-school thinking, and other companies are light, flexible, and innovative. Get unstuck by a panel of formerly-stuck experts.
</div>
<div class="SXSWPanelFooter">
<div id="panel_97_author" class="SXSWPanelAuthor">
<a class="url" href="http://www.gotomedia.com/" target="_blank"><span class="n fn">Kelly Goto and Liz Danzico</span></a>
</div>
</div>
<p>
</li>
<li id="panel_50" class="SXSWPanel vcard">
<div id="panel_50_title" class="SXSWPanelTitle">
<strong>Whither SXSW</strong>
</div><div id="panel_50_category" class="SXSWPanelCategory" panel_category="community · miscellaneous">community · miscellaneous</div>
<div id="panel_50_description" class="SXSWPanelDescription">
Adding this public iteration to SXSW’s panel creation taps the community’s wisdom and energy. What other brainstorms might keep SXSW growing the 51 weeks a year most of us are ex-Austin?
</div>
<div class="SXSWPanelFooter">
<div id="panel_50_author" class="SXSWPanelAuthor">
<a class="url" href="http://weblog.blogads.com/" target="_blank"><span class="n fn">Henry Copeland</span></a>
</div>
</div>
<p>
</li>
<li id="panel_102" class="SXSWPanel vcard">
<div id="panel_102_title" class="SXSWPanelTitle">
<strong>Web Hacks: Good or Evil (or: Welcome to Web 2.666)</strong>
</div><div id="panel_102_category" class="SXSWPanelCategory" panel_category="hacks / programming · CSS / standards">hacks / programming · CSS / standards</div>
<div id="panel_102_description" class="SXSWPanelDescription">
Since its inception, the Web’s been repeatedly destabilized by misuse of its original intentions. Gray-hat implementations like leeched images, scraped screens, and hacked-up script tags gave rise to the business models that made the Web profitable, most notably, banner ads. Standards purists go all pale and weak in the knees … but the bizdev guys just love ’em. In this panel, we discuss the philosophical implications of the best-known hacks and what businesses are doing to protect themselves or take advantage of them.
</div>
<div class="SXSWPanelFooter">
<div id="panel_102_author" class="SXSWPanelAuthor">
<a class="url" href="http://www.xml.com/pub/au/247" target="_blank"><span class="n fn">Jason Levitt</span></a>
</div>
</div>
<p>
</li>
<li id="panel_150" class="SXSWPanel vcard">
<div id="panel_150_title" class="SXSWPanelTitle">
<strong>TV: The Next Generation</strong>
</div><div id="panel_150_category" class="SXSWPanelCategory" panel_category="content · web audio / web video">content · web audio / web video</div>
<div id="panel_150_description" class="SXSWPanelDescription">
The days of the old-fashioned network channel are numbered. When anyone can make content, who will be the top content creators? Who will distribute? How will consumers choose? Do we need Hollywood? Do we even need aggregators?
</div>
<div class="SXSWPanelFooter">
<div id="panel_150_author" class="SXSWPanelAuthor">
<a class="url" href="http://en.wikipedia.org/wiki/Tom_Merritt" target="_blank"><span class="n fn">Tom Merritt</span></a>
</div>
</div>
<p>
</li>
<li id="panel_148" class="SXSWPanel vcard">
<div id="panel_148_title" class="SXSWPanelTitle">
<strong>Preserving our Digital Legacy and the Individual Collector</strong>
</div><div id="panel_148_category" class="SXSWPanelCategory" panel_category="content · education / sociological">content · education / sociological</div>
<div id="panel_148_description" class="SXSWPanelDescription">
Many great art, book and manuscript collections survive because an individual had the foresight or good luck to save the good stuff. Libraries and museums owe a debt to individual dealers, collectors and packrats for saving illustrated Czarist plate books from the Soviets, and WWII letters from the trash-heap. Who are today’s collectors? What are they preserving? How will they manage fragile born-digital collections long enough share with future generations?
</div>
<div class="SXSWPanelFooter">
<div id="panel_148_author" class="SXSWPanelAuthor">
<a class="url" href="http://www.roguelibrarian.com/" target="_blank"><span class="n fn">Carrie Bickner</span></a>
</div>
</div>
<p>
</li>
<li id="panel_133" class="SXSWPanel vcard">
<div id="panel_133_title" class="SXSWPanelTitle">
<strong>Designing for the Edge: Making Stuff in a Hackable, Hyperconnected World</strong>
</div><div id="panel_133_category" class="SXSWPanelCategory" panel_category="user generated / open source · web design / graphics">user generated / open source · web design / graphics</div>
<div id="panel_133_description" class="SXSWPanelDescription">
It’s one thing to buy the idea that our sites, feeds and content are increasingly microchunked, aggregated and remixed. It’s an entirely other thing to reset our expectations about strategy, product development, design and communications in order to actually thrive in this new environment. This panel of Edge Workers will talk obstacles, opportunities and the best new moves for involving communities in a Web of their own making.
</div>
<div class="SXSWPanelFooter">
<div id="panel_133_author" class="SXSWPanelAuthor">
<a class="url" href="http://www.brianoberkirch.com" target="_blank"><span class="n fn">Brian Oberkirch</span></a>
</div>
</div>
<p>
</li>
<li id="panel_30" class="SXSWPanel vcard">
<div id="panel_30_title" class="SXSWPanelTitle">
<strong>The Remixing Explosion</strong>
</div><div id="panel_30_category" class="SXSWPanelCategory" panel_category="miscellaneous · web audio / web video">miscellaneous · web audio / web video</div>
<div id="panel_30_description" class="SXSWPanelDescription">
With the proliferation of affordable, intuitive music software, everyone and their dog is now a remixer. This panel takes a look at how music fans can acquire a capella vocals from commercial hits, create their own original remixes, then distribute these tracks via the web – all with the semi-tacit blessing of artists and labels. The panel will also discuss the impact this has had on the professional dance music community.
</div>
<div class="SXSWPanelFooter">
<div id="panel_30_author" class="SXSWPanelAuthor">
<a class="url" href="http://www.fap7.com/" target="_blank"><span class="n fn">Francis Preve</span></a>
</div>
</div>
<p>
</li>
<li id="panel_51" class="SXSWPanel vcard">
<div id="panel_51_title" class="SXSWPanelTitle">
<strong>Swarms</strong>
</div><div id="panel_51_category" class="SXSWPanelCategory" panel_category="content · web 2.0">content · web 2.0</div>
<div id="panel_51_description" class="SXSWPanelDescription">
Real-time web-ennabled information transfer among thousands of minds generates novel ideas, energy and trajectories. How does the emerging science of swarms — 1000s of leaderless individuals governed by simple rules and generating what appears to be higher order behavior — help us understand the new environment?
</div>
<div class="SXSWPanelFooter">
<div id="panel_51_author" class="SXSWPanelAuthor">
<a class="url" href="http://weblog.blogads.com/" target="_blank"><span class="n fn">Henry Copeland</span></a>
</div>
</div>
<p>
</li>
<li id="panel_83" class="SXSWPanel vcard">
<div id="panel_83_title" class="SXSWPanelTitle">
<strong>Design Patterns: Defining and Sharing Web Interface Design Languages</strong>
</div><div id="panel_83_category" class="SXSWPanelCategory" panel_category="usability / accessibility · CSS / standards">usability / accessibility · CSS / standards</div>
<div id="panel_83_description" class="SXSWPanelDescription">
This panel will take an in-depth look at defining and sharing Web design patterns. In particular we?ll explore communicating when and how specific design patterns should be applied, what it takes to develop a usable design language, and how disparate lists of design patterns can converge into a shared online resource. The content will be based on an ongoing online conversation started at: http://www.lukew.com/ff/entry.asp?347
</div>
<div class="SXSWPanelFooter">
<div id="panel_83_author" class="SXSWPanelAuthor">
<a class="url" href="http://www.lukew.com/" target="_blank"><span class="n fn">Luke Wroblewski</span></a>
</div>
</div>
<p>
</li>
<li id="panel_10" class="SXSWPanel vcard">
<div id="panel_10_title" class="SXSWPanelTitle">
<strong>Angel Investment: The New Black in Startup Financing</strong>
</div><div id="panel_10_category" class="SXSWPanelCategory" panel_category="business / funding / entrepreneurial · work / career">business / funding / entrepreneurial · work / career</div>
<div id="panel_10_description" class="SXSWPanelDescription">
You’re too large for friends, family and credit cards, but too small for VC’s – so how do you find and deal with Angels effectively? What’s the difference between Professional Angels and VC’s and how do you protect your fledgling company from both of them. What are Angel’s looking for and what you should be looking for in an Angel.
</div>
<div class="SXSWPanelFooter">
<div id="panel_10_author" class="SXSWPanelAuthor">
<a class="url" href="http://www.bulldogfinancial.com/about.html" target="_blank"><span class="n fn">Marc Nathan</span></a>
</div>
</div>
<p>
</li>
<li id="panel_115" class="SXSWPanel vcard">
<div id="panel_115_title" class="SXSWPanelTitle">
<strong>There’s no Such Thing as the Mobile Web (or Is There?)</strong>
</div><div id="panel_115_category" class="SXSWPanelCategory" panel_category="how to · wireless / digital convergence">how to · wireless / digital convergence</div>
<div id="panel_115_description" class="SXSWPanelDescription">
Is “Mobile Web 2.0” about mobilising existing web 2.0 services, or creating new mobile communities? Can the mobile browser deliver a good enough user experience, or does the mobile environment call for a different approach? When is it necessary to build a mobile client application, and what’s the best way to go about this? Do I have to get into bed with the wireless carriers?
</div>
<div class="SXSWPanelFooter">
<div id="panel_115_author" class="SXSWPanelAuthor">
<a class="url" href="http://gadget.thepodcastnetwork.com/2006/02/24/the-gadget-show-42-dr-andy-tiller-and-shozu/%20" target="_blank"><span class="n fn">Andy Tiller</span></a>
</div>
</div>
<p>
</li>
<li id="panel_80" class="SXSWPanel vcard">
<div id="panel_80_title" class="SXSWPanelTitle">
<strong>Blogging Where Speech Isn’t Free</strong>
</div><div id="panel_80_category" class="SXSWPanelCategory" panel_category="blogging · politics / social activism">blogging · politics / social activism</div>
<div id="panel_80_description" class="SXSWPanelDescription">
Many nations have no tradition of free speech, and in those contexts, blogging can be extremely dangerous. How can those bloggers protect themselves, and how can we help them?
</div>
<div class="SXSWPanelFooter">
<div id="panel_80_author" class="SXSWPanelAuthor">
<a class="url" href="http://weblogsky.com" target="_blank"><span class="n fn">Jon Lebkowsky</span></a>
</div>
</div>
<p>
</li>
<li id="panel_157" class="SXSWPanel vcard">
<div id="panel_157_title" class="SXSWPanelTitle">
<strong>Just Get It Up There: New Tools and Methods for Online Publishing</strong>
</div><div id="panel_157_category" class="SXSWPanelCategory" panel_category="content · how to">content · how to</div>
<div id="panel_157_description" class="SXSWPanelDescription">
Expectations of online publishing have changed. Content contributors are being empowered with publishing rights. Websites now must accommodate multiple authors, content contributors and editors. How can this be managed without implementing cumbersome and expensive content management systems? Our panel of entrepreneurs discusses the choices available and important considerations for selecting online publishing tools and how to manage a multi-contributor process.
</div>
<div class="SXSWPanelFooter">
<div id="panel_157_author" class="SXSWPanelAuthor">
<a class="url" href="http://www.publicsquarehq.com" target="_blank"><span class="n fn">Christina Wodtke</span></a>
</div>
</div>
<p>
</li>
<li id="panel_132" class="SXSWPanel vcard">
<div id="panel_132_title" class="SXSWPanelTitle">
<strong>Hear Without Fear!</strong>
</div><div id="panel_132_category" class="SXSWPanelCategory" panel_category="community · social networks">community · social networks</div>
<div id="panel_132_description" class="SXSWPanelDescription">
After months of texting back and forth online, your dream-date turns out to be a dud in person. What’s worse, you’ve exchanged phone numbers, and you now fear this person will continue contacting you – even though you don’t want them to.This session will address how IP-based, context-specific communications enhances texting, chatting and video, giving millions of online dating users a safe environment to interact and make safe connections.
</div>
<div class="SXSWPanelFooter">
<div id="panel_132_author" class="SXSWPanelAuthor">
<a class="url" href="http://www.dgxpo.com/speakers/montySharma.htm" target="_blank"><span class="n fn">Monty Sharma</span></a>
</div>
</div>
<p>
</li>
<li id="panel_11" class="SXSWPanel vcard">
<div id="panel_11_title" class="SXSWPanelTitle">
<strong>How to Shoestring Your Startup</strong>
</div><div id="panel_11_category" class="SXSWPanelCategory" panel_category="business / funding / entrepreneurial · work / career">business / funding / entrepreneurial · work / career</div>
<div id="panel_11_description" class="SXSWPanelDescription">
We all know that now is the best time to start a company, but how do you do that without a rich uncle or a dotcom sale warchest? This panel will give practical advice on the actual costs in both cash and effort of launching and sustaining a technology based startup in today’s business environment.
</div>
<div class="SXSWPanelFooter">
<div id="panel_11_author" class="SXSWPanelAuthor">
<a class="url" href="http://www.bulldogfinancial.com/about.html" target="_blank"><span class="n fn">Marc Nathan</span></a>
</div>
</div>
<p>
</li>
<li id="panel_66" class="SXSWPanel vcard">
<div id="panel_66_title" class="SXSWPanelTitle">
<strong>Every Breath You Take: Identity, Attention, Presence, and Reputation Online</strong>
</div><div id="panel_66_category" class="SXSWPanelCategory" panel_category="blogging · education / sociological">blogging · education / sociological</div>
<div id="panel_66_description" class="SXSWPanelDescription">
No privacy? Spy on yourself and commodify your attention stream! Countless representations of ourselves flood the net with information daily. What is happening to our models of attention? trust? reputation? Rate my new fighting style unstoppable and I’ll trade you this artifact I forged in Worlds of Warcraft… Expect a lively debate from noted experts on attention and identity and skeptics who think most of the sentences above are content-free.
</div>
<div class="SXSWPanelFooter">
<div id="panel_66_author" class="SXSWPanelAuthor">
<a class="url" href="http://radiofreeblogistan.com/" target="_blank"><span class="n fn">Christian Crumlish</span></a>
</div>
</div>
<p>
</li>
<li id="panel_155" class="SXSWPanel vcard">
<div id="panel_155_title" class="SXSWPanelTitle">
<strong>Face to Face Interaction</strong>
</div><div id="panel_155_category" class="SXSWPanelCategory" panel_category="community · user generated / open source">community · user generated / open source</div>
<div id="panel_155_description" class="SXSWPanelDescription">
There isn’t someone like you in between your web app and the user anymore. Your UI is going straight to regular folk, who are now empowered in a feeding frenzy of participatory media. Great design is as important as ever, but there are key elements that cannot be overlooked. Join online community professionals and designers to hear how your interface designs can shine in the bright light of social media.
</div>
<div class="SXSWPanelFooter">
<div id="panel_155_author" class="SXSWPanelAuthor">
<a class="url" href="http://www.seeborg.com" target="_blank"><span class="n fn">Kit Seeborg</span></a>
</div>
</div>
<p>
</li>
<li id="panel_6" class="SXSWPanel vcard">
<div id="panel_6_title" class="SXSWPanelTitle">
<strong>Building the 3D Web: Real Companies Discover Virtual Worlds</strong>
</div><div id="panel_6_category" class="SXSWPanelCategory" panel_category="business / funding / entrepreneurial · gaming / virtual worlds">business / funding / entrepreneurial · gaming / virtual worlds</div>
<div id="panel_6_description" class="SXSWPanelDescription">
With retail and media companies like American Apparel, Universal Records, Warner Brothers and Fox seeking a presence in virtual worlds, a new crop of 3D online services companies has sprung up, doing for the metaverse what designers have done on the Web for years. In this session, virtual world services executives, administrators and content creators share their secrets for winning business, getting the job done, and designing for the metaverse.
</div>
<div class="SXSWPanelFooter">
<div id="panel_6_author" class="SXSWPanelAuthor">
<a class="url" href="http://www.walkering.com/" target="_blank"><span class="n fn">Mark Wallace</span></a>
</div>
</div>
<p>
</li>
<li id="panel_149" class="SXSWPanel vcard">
<div id="panel_149_title" class="SXSWPanelTitle">
<strong>User Generated Content and Original Editorial: Friend or Foe</strong>
</div><div id="panel_149_category" class="SXSWPanelCategory" panel_category="content · user generated / open source">content · user generated / open source</div>
<div id="panel_149_description" class="SXSWPanelDescription">
In the past few years, online media has embraced user generated content as king. Now that the volume of user generated content is becoming deafening, can media place an authoritative editorial filter on user generated content to give a context to user opinions and content? Can original editorial and user generated content work together to bring the best of both worlds?
</div>
<div class="SXSWPanelFooter">
<div id="panel_149_author" class="SXSWPanelAuthor">
<a class="url" href="http://www.miketatum.com/public/" target="_blank"><span class="n fn">Mike Tatum</span></a>
</div>
</div>
<p>
</li>
<li id="panel_78" class="SXSWPanel vcard">
<div id="panel_78_title" class="SXSWPanelTitle">
<strong>Identity 2.x</strong>
</div><div id="panel_78_category" class="SXSWPanelCategory" panel_category="education / sociological · web 2.0">education / sociological · web 2.0</div>
<div id="panel_78_description" class="SXSWPanelDescription">
Discussing the status of discussions and work toward a global identity framework for the web
</div>
<div class="SXSWPanelFooter">
<div id="panel_78_author" class="SXSWPanelAuthor">
<a class="url" href="http://weblogsky.com" target="_blank"><span class="n fn">Jon Lebkowsky</span></a>
</div>
</div>
<p>
</li>
<li id="panel_68" class="SXSWPanel vcard">
<div id="panel_68_title" class="SXSWPanelTitle">
<strong>Why XSLT is Sexy</strong>
</div><div id="panel_68_category" class="SXSWPanelCategory" panel_category="browsers / web apps · hacks / programming">browsers / web apps · hacks / programming</div>
<div id="panel_68_description" class="SXSWPanelDescription">
With two excellent libraries released in the last year from Google (AJAXSLT) and Manos Batsis (Sarissa), client-side XSLT in Javascript is becoming a more usable option for web developers. By providing device independance and platform independance, XSLT is perfectly suited for working with web services generating XML and XHTML. By being able to leverage the same technique on the client and server, developers can really get more bang for their buck. Panel moderators will show you how easy it is to do XSLT in Javascript, or on the server, as well as when to and when not to.
</div>
<div class="SXSWPanelFooter">
<div id="panel_68_author" class="SXSWPanelAuthor">
<a class="url" href="http://development.finetooth.com" target="_blank"><span class="n fn">Lindsey Simon</span></a>
</div>
</div>
<p>
</li>
<li id="panel_130" class="SXSWPanel vcard">
<div id="panel_130_title" class="SXSWPanelTitle">
<strong>When Avatars Get Hungry</strong>
</div><div id="panel_130_category" class="SXSWPanelCategory" panel_category="community · gaming / virtual worlds">community · gaming / virtual worlds</div>
<div id="panel_130_description" class="SXSWPanelDescription">
Ever wish you could have a pepperoni pizza delivered to you in level 10 of 30 of the marathon dungeon quest of your favorite MMOG? Wish no more! Your elf can make the call, just after he re-charges his manna. This session will address how the line between the real and virtual world is blurring, and how context-specific IP communication will forever change online community communications as we know it.
</div>
<div class="SXSWPanelFooter">
<div id="panel_130_author" class="SXSWPanelAuthor">
<a class="url" href="http://www.dgxpo.com/speakers/montySharma.htm" target="_blank"><span class="n fn">Monty Sharma</span></a>
</div>
</div>
<p>
</li>
<li id="panel_25" class="SXSWPanel vcard">
<div id="panel_25_title" class="SXSWPanelTitle">
<strong>Dueling Ajax Toolkits: Don’t Reinvent the Window</strong>
</div><div id="panel_25_category" class="SXSWPanelCategory" panel_category="hacks / programming · how to">hacks / programming · how to</div>
<div id="panel_25_description" class="SXSWPanelDescription">
The number of Ajax Toolkits on the market seems to be outpacing the number of solid Ajax developers. Join us as the developers of the leading Ajax Toolkits square off to show you why you should choose their toolkit instead of creating yet another Ajax toolkit.
</div>
<div class="SXSWPanelFooter">
<div id="panel_25_author" class="SXSWPanelAuthor">
<a class="url" href="http://www.dylans.org/" target="_blank"><span class="n fn">Dylan Schiemann</span></a>
</div>
</div>
<p>
</li>
<li id="panel_16" class="SXSWPanel vcard">
<div id="panel_16_title" class="SXSWPanelTitle">
<strong>A Decade of Style</strong>
</div><div id="panel_16_category" class="SXSWPanelCategory" panel_category="web design / graphics · CSS / standards">web design / graphics · CSS / standards</div>
<div id="panel_16_description" class="SXSWPanelDescription">
It’s been just over ten years since CSS1 was finalized, and almost 11 since the first CSS-supporting browser was shipped. A small group of grizzled veterans reflects on a decade of successes, triumphs, failures, disappointments, reversals of fortune, and just plain fun in the world of CSS and web design. Warning: may include surprising historical information, residual kvetching about past mistakes, and context for interpreting the next ten years.
</div>
<div class="SXSWPanelFooter">
<div id="panel_16_author" class="SXSWPanelAuthor">
<a class="url" href="http://www.meyerweb.com" target="_blank"><span class="n fn">Eric Meyer</span></a>
</div>
</div>
<p>
</li>
<li id="panel_63" class="SXSWPanel vcard">
<div id="panel_63_title" class="SXSWPanelTitle">
<strong>Industries That Need a New Web</strong>
</div><div id="panel_63_category" class="SXSWPanelCategory" panel_category="miscellaneous · web design / graphics">miscellaneous · web design / graphics</div>
<div id="panel_63_description" class="SXSWPanelDescription">
The web has taken some big steps forward over the last couple of years, but there are still industries that seem to be missing the boat when it comes to making the most of the web. This panel will explore some of these industries and some of the simple changes they can make the web work better for them. Industries including musician web sites, real estate, government sites, news media and more. This panel will explore good uses of RSS, flash, web standards, accessibility. It will also explore what these industries continue to do wrong today.
</div>
<div class="SXSWPanelFooter">
<div id="panel_63_author" class="SXSWPanelAuthor">
<a class="url" href="http://www.themoleskin.com/" target="_blank"><span class="n fn">Kelsey Ruger</span></a>
</div>
</div>
<p>
</li>
<li id="panel_169" class="SXSWPanel vcard">
<div id="panel_169_title" class="SXSWPanelTitle">
<strong>Uniting the Holy Trinity of Web Design</strong>
</div><div id="panel_169_category" class="SXSWPanelCategory" panel_category="web design / graphics · CSS / standards">web design / graphics · CSS / standards</div>
<div id="panel_169_description" class="SXSWPanelDescription">
Much talking has been done about the three different layers of front-end development: Data (HTML), Style (CSS), and Behaviour (JavaScript). But little has been mentioned about the integration of all three. This panel will explore how they interact with one another, the best strategies for enhancing collaboration between the different areas, and the unique results that can be achieved when they are combined in a truly synergistic manner.
</div>
<div class="SXSWPanelFooter">
<div id="panel_169_author" class="SXSWPanelAuthor">
<a class="url" href="http://www.themaninblue.com" target="_blank"><span class="n fn">Cameron Adams</span></a>
</div>
</div>
<p>
</li>
<li id="panel_34" class="SXSWPanel vcard">
<div id="panel_34_title" class="SXSWPanelTitle">
<strong>Strange Brew: Perverting the DS and Getting Paid For It</strong>
</div><div id="panel_34_category" class="SXSWPanelCategory" panel_category="gaming / virtual worlds · hacks / programming">gaming / virtual worlds · hacks / programming</div>
<div id="panel_34_description" class="SXSWPanelDescription">
The Nintendo DS game system enjoys a huge install base and strictly controlled software. Yet its most innovative applications spring from homebrew non-game programs – e.g., art tools that export to Myspace, robust yet affordable robots, and music performance tools. Featuring such inventions by the DS homebrew community, this panel explores how popular hardware is exploited and whether its manufacturer can learn to embrace rather than thwart these unauthorized uses.
</div>
<div class="SXSWPanelFooter">
<div id="panel_34_author" class="SXSWPanelAuthor">
<a class="url" href="http://www.igda.org/member/?mid=20031835" target="_blank"><span class="n fn">Rodney Gibbs</span></a>
</div>
</div>
<p>
</li>
<li id="panel_168" class="SXSWPanel vcard">
<div id="panel_168_title" class="SXSWPanelTitle">
<strong>JavaScript World Title Fight</strong>
</div><div id="panel_168_category" class="SXSWPanelCategory" panel_category="hacks / programming · web design / graphics">hacks / programming · web design / graphics</div>
<div id="panel_168_description" class="SXSWPanelDescription">
In a recreation of the popular panel from @Media 2006, some of JavaScript’s leading thinkers and practitioners will debate over the future of the language and its renewed place at the heart of the Web. Topics for discussion include the emergence of JavaScript frameworks such as Prototype and Dojo, auto-generative tools such as Google Web Toolkit, the advantages and flaws of AJAX, and the language’s future as JavaScript 2.
</div>
<div class="SXSWPanelFooter">
<div id="panel_168_author" class="SXSWPanelAuthor">
<a class="url" href="http://www.themaninblue.com" target="_blank"><span class="n fn">Cameron Adams</span></a>
</div>
</div>
<p>
</li>
<li id="panel_160" class="SXSWPanel vcard">
<div id="panel_160_title" class="SXSWPanelTitle">
<strong>Mobile Brand Building – the Technical and Marketing Challenges of Reaching the Wireless User</strong>
</div><div id="panel_160_category" class="SXSWPanelCategory" panel_category="branding / marketing · wireless / digital convergence">branding / marketing · wireless / digital convergence</div>
<div id="panel_160_description" class="SXSWPanelDescription">
In the last year, a new breed of phones and PDAs have appeared, with improved web browsers, broad support for Java/AJAX, and streaming video and audio capabilities. These advances bring web sites and full-fledged applications on handheld devices closer to reality. Learn about new delivery platforms that detect and serve appropriate content to specific handheld devices, and the techniques for mobile viral marketing and profitably developing applications for handheld devices.
</div>
<div class="SXSWPanelFooter">
<div id="panel_160_author" class="SXSWPanelAuthor">
<a class="url" href="http://www.bbd.com/who_we_are.htm" target="_blank"><span class="n fn">Charles Wyke-Smith</span></a>
</div>
</div>
<p>
</li>
<li id="panel_135" class="SXSWPanel vcard">
<div id="panel_135_title" class="SXSWPanelTitle">
<strong>ValleySpeak for the Rest of Us: Developing Apps Outside InternetVille</strong>
</div><div id="panel_135_category" class="SXSWPanelCategory" panel_category="browsers / web apps · business / funding / entrepreneurial">browsers / web apps · business / funding / entrepreneurial</div>
<div id="panel_135_description" class="SXSWPanelDescription">
If the world is flat, and there’s never been a better time to be an entrepreneur, and we can all start small and iterate based on user feedback, then do we have to be in Northern California to make great Web apps? This panel looks at the experience of high-profile application developers who dev far from Silicon Valley. Are you outside the loop if you’re not in the Valley? What are the benefits? The obstacles? The provincials tell all.
</div>
<div class="SXSWPanelFooter">
<div id="panel_135_author" class="SXSWPanelAuthor">
<a class="url" href="http://www.weblogswork.com/" target="_blank"><span class="n fn">Brian Oberkirch</span></a>
</div>
</div>
<p>
</li>
<li id="panel_103" class="SXSWPanel vcard">
<div id="panel_103_title" class="SXSWPanelTitle">
<strong>Browser Wars Retrospective: Past, Present, and Future Battlefields</strong>
</div><div id="panel_103_category" class="SXSWPanelCategory" panel_category="browsers / web apps · hacks / programming">browsers / web apps · hacks / programming</div>
<div id="panel_103_description" class="SXSWPanelDescription">
This panel will bring together representatives of the browser groups at Apple, Microsoft, Mozilla, and Opera. All of these companies currently participate in the W3C’s standardization initiatives around “next generation” APIs and formats. But we once all feuded bitterly — the panelists should know, since many of them are veteran browser wars combattants. Have we all grown up now? And, given proprietary developments (e.g. Microsoft’s XAML) where’s the Web *really* going?
</div>
<div class="SXSWPanelFooter">
<div id="panel_103_author" class="SXSWPanelAuthor">
<a class="url" href="http://presentations.lawver.net/standards/embrace_web_standards/transcript.html" target="_blank"><span class="n fn">Arun Ranganathan</span></a>
</div>
</div>
<p>
</li>
<li id="panel_91" class="SXSWPanel vcard">
<div id="panel_91_title" class="SXSWPanelTitle">
<strong>Grids Are Good, and How to Design with Them</strong>
</div><div id="panel_91_category" class="SXSWPanelCategory" panel_category="how to · web design / graphics">how to · web design / graphics</div>
<div id="panel_91_description" class="SXSWPanelDescription">
As online information gets more complex and Web design gets more powerful, we’re increasingly turning to the rules of traditional design to help shape our online experiences. This is a how-to panel on how to apply grid-based logic to Web layouts for maximum impact.
</div>
<div class="SXSWPanelFooter">
<div id="panel_91_author" class="SXSWPanelAuthor">
<a class="url" href="http://www.subtraction.com/" target="_blank"><span class="n fn">Khoi Vinh</span></a>
</div>
</div>
<p>
</li>
<li id="panel_125" class="SXSWPanel vcard">
<div id="panel_125_title" class="SXSWPanelTitle">
<strong>Web Design Experts Without a Net</strong>
</div><div id="panel_125_category" class="SXSWPanelCategory" panel_category="web design / graphics · CSS / standards">web design / graphics · CSS / standards</div>
<div id="panel_125_description" class="SXSWPanelDescription">
Taking the stage, the panelists are at the audience’s mercy as audience members submit web site addresses live to a panel of Web design experts. Without any prior knowledge of what they are about to see, panelists will discuss and answer questions about design, web standards, usability, creativity, content, accessibility and everything in between. If you’ve got a question that’s been driving you or your web development team crazy, find the answers here.
</div>
<div class="SXSWPanelFooter">
<div id="panel_125_author" class="SXSWPanelAuthor">
<a class="url" href="http://www.christopherschmitt.com/" target="_blank"><span class="n fn">Christopher Schmitt</span></a>
</div>
</div>
<p>
</li>
<li id="panel_112" class="SXSWPanel vcard">
<div id="panel_112_title" class="SXSWPanelTitle">
<strong>Bridging the Cultural Divide – Online</strong>
</div><div id="panel_112_category" class="SXSWPanelCategory" panel_category="politics / social activism · social networks">politics / social activism · social networks</div>
<div id="panel_112_description" class="SXSWPanelDescription">
There have been some complaints in the blogsphere from women of colour that there is friction that exists online in relation address issues of race and racism on women’s networking sites, which deter the purpose of providing a space to learn about issues that affect various cultural communities. Do social networking sites help with understanding people from various cultures, or do they inadvertently exlude the experiences of others?
</div>
<div class="SXSWPanelFooter">
<div id="panel_112_author" class="SXSWPanelAuthor">
<a class="url" href="http://www.lainad.typepad.com/" target="_blank"><span class="n fn">Laina Dawes</span></a>
</div>
</div>
<p>
</li>
<li id="panel_39" class="SXSWPanel vcard">
<div id="panel_39_title" class="SXSWPanelTitle">
<strong>If All Politics is Local, Why Are you Still Reading DailyKOS?</strong>
</div><div id="panel_39_category" class="SXSWPanelCategory" panel_category="blogging · politics / social activism">blogging · politics / social activism</div>
<div id="panel_39_description" class="SXSWPanelDescription">
In the small ponds of city and county politics, bloggers can be very big fish. Just like the much-celebrated national bloggers that aim to set the tone in Washington, local blogs are increasingly influential. Like their national counterparts, local blogs also have the eyes of the media, elected officials, and even voters. Local political blogging can arguably be more powerful than national blogs – join us to discuss the potential and the reality.
</div>
<div class="SXSWPanelFooter">
<div id="panel_39_author" class="SXSWPanelAuthor">
<a class="url" href="http://lotusmedia.org/" target="_blank"><span class="n fn">Ruby Sinreich</span></a>
</div>
</div>
<p>
</li>
<li id="panel_47" class="SXSWPanel vcard">
<div id="panel_47_title" class="SXSWPanelTitle">
<strong>Death to CGM</strong>
</div><div id="panel_47_category" class="SXSWPanelCategory" panel_category="content · user generated / open source">content · user generated / open source</div>
<div id="panel_47_description" class="SXSWPanelDescription">
Media analysts like to pigeonhole wikis, blogs, Lulu, podcasts et al as “consumer generated media.” But “CGM” is an oxymoron: “consumers” are creators, “generation” is participation, and this “media” is actually unmediated. Labelling the p2p revolution as a passive subset of incumbent media obscures its scale and radical impact. What’s a better label for all this new stuff? Raw life? Performance art?
</div>
<div class="SXSWPanelFooter">
<div id="panel_47_author" class="SXSWPanelAuthor">
<a class="url" href="http://weblog.blogads.com/" target="_blank"><span class="n fn">Henry Copeland</span></a>
</div>
</div>
<p>
</li>
<li id="panel_139" class="SXSWPanel vcard">
<div id="panel_139_title" class="SXSWPanelTitle">
<strong>Standard Deviation II: Is it Love or Infatuation</strong>
</div><div id="panel_139_category" class="SXSWPanelCategory" panel_category="hacks / programming · CSS / standards">hacks / programming · CSS / standards</div>
<div id="panel_139_description" class="SXSWPanelDescription">
In which we delve deeper into the sometimes stark but current realities of web design and standards support. This time around, we’ll have a look at more technical aspects involved in the development and implementation of web design standards, their actual support from the present-day crop of browsers and the reasonings behind the web design techniques they have spawned. What have we gained? What have we lost? Are we better prepared, future-proofed, accessible and fashionable?
</div>
<div class="SXSWPanelFooter">
<div id="panel_139_author" class="SXSWPanelAuthor">
<a class="url" href="http://overcaffeinated.net/" target="_blank"><span class="n fn">Sergio Villarreal</span></a>
</div>
</div>
<p>
</li>
<li id="panel_100" class="SXSWPanel vcard">
<div id="panel_100_title" class="SXSWPanelTitle">
<strong>Stop Designing Products</strong>
</div><div id="panel_100_category" class="SXSWPanelCategory" panel_category="business / funding / entrepreneurial · web 2.0">business / funding / entrepreneurial · web 2.0</div>
<div id="panel_100_description" class="SXSWPanelDescription">
The world of business and product design is changing. In fact, we have seen a number of trends taking shape that we believe are all pointing to the end of products. There is a growing realization that we are no longer designing single, stand-alone, centralized, static things, web sites, or systems. As the internet and digital networks in general become more ubiquitous, more distributed, and more integrated in our lives, we’re finding that it’s hard to find a “product” that is not also, or even mostly, a service. These service design projects generally involve multiple touchpoints or channels (i.e. the web, mobile devices, and physical spaces, etc.), a focus on long-term relationships, and the need for consistent experience across throughout. In fact, consumers expect more variety, more control, more interoperability, more adaptability, and more consistency in experience than ever before. This has serious implications for business, design, and development.
</div>
<div class="SXSWPanelFooter">
<div id="panel_100_author" class="SXSWPanelAuthor">
<a class="url" href="http://www.peterme.com/" target="_blank"><span class="n fn">Peter Merholz</span></a>
</div>
</div>
<p>
</li>
<li id="panel_32" class="SXSWPanel vcard">
<div id="panel_32_title" class="SXSWPanelTitle">
<strong>“I’m good, really!” – Self-marketing for the freelance web geek</strong>
</div><div id="panel_32_category" class="SXSWPanelCategory" panel_category="branding / marketing · work / career">branding / marketing · work / career</div>
<div id="panel_32_description" class="SXSWPanelDescription">
Tooting your own horn doesn’t come easy to geeks and programmers. When you decide to leave BigCo or Startup.com and go freelance, how do you market and advertise your skills as an individual? Freelance panelists discuss strategies and difficulties of representing your personal brand when you take the leap and go independent.
</div>
<div class="SXSWPanelFooter">
<div id="panel_32_author" class="SXSWPanelAuthor">
<a class="url" href="http://www.ginatrapani.org/" target="_blank"><span class="n fn">Gina Trapani</span></a>
</div>
</div>
<p>
</li>
<li id="panel_2" class="SXSWPanel vcard">
<div id="panel_2_title" class="SXSWPanelTitle">
<strong>Micro-Revolutions: Rediscovering Creativity</strong>
</div><div id="panel_2_category" class="SXSWPanelCategory" panel_category="DIY / creativity · work / career">DIY / creativity · work / career</div>
<div id="panel_2_description" class="SXSWPanelDescription">
Find out how to start a creative revolution in your own work by understanding your fears, questioning your assumptions, and (most importantly) starting small. This hands-on, interactive session will give you a number of practical techniques and ideas that you can begin working with immediately, regardless of your industry or specialization.
</div>
<div class="SXSWPanelFooter">
<div id="panel_2_author" class="SXSWPanelAuthor">
<a class="url" href="http://www.fortymedia.com/pages/people" target="_blank"><span class="n fn">James Archer</span></a>
</div>
</div>
<p>
</li>
<li id="panel_154" class="SXSWPanel vcard">
<div id="panel_154_title" class="SXSWPanelTitle">
<strong>Wireless Innovation</strong>
</div><div id="panel_154_category" class="SXSWPanelCategory" panel_category="business / funding / entrepreneurial · wireless / digital convergence">business / funding / entrepreneurial · wireless / digital convergence</div>
<div id="panel_154_description" class="SXSWPanelDescription">
With widespread adoption of broadband and devices, premier retail brands discover the value of the digital lifestyle through public Wi-Fi access and the operation of business applications over high-speed wireless networks, saving time and money and offering an exceptional brand experience to create lifetime customer value. Wayport provides a case study of the innovative things they do with McDonald’s to provide a unique customer experience, while increasing McDonald’s operational efficiencies.
</div>
<div class="SXSWPanelFooter">
<div id="panel_154_author" class="SXSWPanelAuthor">
<a class="url" href="http://www.wayport.com/bio_dlowden" target="_blank"><span class="n fn">Dan Lowden</span></a>
</div>
</div>
<p>
</li>
<li id="panel_123" class="SXSWPanel vcard">
<div id="panel_123_title" class="SXSWPanelTitle">
<strong>Video Blogging as Personal Time Capsules – Using Free Tools to Live Forever</strong>
</div><div id="panel_123_category" class="SXSWPanelCategory" panel_category="education / sociological · web audio / web video">education / sociological · web audio / web video</div>
<div id="panel_123_description" class="SXSWPanelDescription">
How are bloggers, vloggers, and digital artists using their tools to become immortal? Will future generations get to see and hear their great, great, great grandparents long after their relatives’ meat bodies are gone? Is this a sci-fi step towards uploading ourselves into computers? Or just a fancy form of scrap booking? Also: Children today are being recorded and shared like never before. Is this a good thing? We all have embarrassing bath photos hidden in our parents attics?What is going to happen when hours and hours of everyone’s awkward youth is distributed and archived net-wide? Will future generations ever get laid?
</div>
<div class="SXSWPanelFooter">
<div id="panel_123_author" class="SXSWPanelAuthor">
<a class="url" href="http://www.cockybastard.com/" target="_blank"><span class="n fn">John Halcyon Styn</span></a>
</div>
</div>
<p>
</li>
<li id="panel_19" class="SXSWPanel vcard">
<div id="panel_19_title" class="SXSWPanelTitle">
<strong>Omgz, Roflcoptr, Chucknorris — Life and Living in Virtual Worlds</strong>
</div><div id="panel_19_category" class="SXSWPanelCategory" panel_category="community · gaming / virtual worlds">community · gaming / virtual worlds</div>
<div id="panel_19_description" class="SXSWPanelDescription">
Virtual ecosystems — from World of Warcraft to Second Life, from MUD revivals to MySpace — develop lives of their own, influencing its inhabitants as much as the outside. Bringing together a hardcore MMORPG gamer, a game designer and sociologist, a World of Warcraft Guild Leader, and a casual gamer, this panel discusses the implications for designers, programmers, players, and non-players of building for and living in virtual worlds.
</div>
<div class="SXSWPanelFooter">
<div id="panel_19_author" class="SXSWPanelAuthor">
<a class="url" href="http://www.jluster.org/" target="_blank"><span class="n fn">Jonas Luster</span></a>
</div>
</div>
<p>
</li>
<li id="panel_81" class="SXSWPanel vcard">
<div id="panel_81_title" class="SXSWPanelTitle">
<strong>United We Stand, Divided We Fall: Alternatives to RSS Alerts During Crisis</strong>
</div><div id="panel_81_category" class="SXSWPanelCategory" panel_category="miscellaneous · politics / social activism">miscellaneous · politics / social activism</div>
<div id="panel_81_description" class="SXSWPanelDescription">
Accessible web design and emergency response doesn’t just mean accessible in that Bobby can read it. It also means does it work in times of crisis for people of all abilities? When an emergency arises how should we get alerts out. Texting? E-mail? SMS? Why? Because we already know how to these technologies. Are they enough? This panel will discuss these options and why being proactive and adding emergency protocols to non-emergency applications is so important. Help before the problem happens. CAPS (Common Alerting Protocol) and PFIF (People Finder Information Format) are protocols to add on to existing sites for emergency response. Find out how programming to these standards, like will enable users to use them smoothly BEFORE a crisis hits. Learn how CAPS and PFIF are like RSS.
</div>
<div class="SXSWPanelFooter">
<div id="panel_81_author" class="SXSWPanelAuthor">
<a class="url" href="http://www.themoleskin.com/" target="_blank"><span class="n fn">Kelsey Ruger</span></a>
</div>
</div>
<p>
</li>
<li id="panel_9" class="SXSWPanel vcard">
<div id="panel_9_title" class="SXSWPanelTitle">
<strong>Best Practices for Teaching Web Design</strong>
</div><div id="panel_9_category" class="SXSWPanelCategory" panel_category="education / sociological · CSS / standards">education / sociological · CSS / standards</div>
<div id="panel_9_description" class="SXSWPanelDescription">
What do teachers at every level need to know and do to turn out students who are market-ready with skills that reflect the best practices in accessible, standards-based web design? Find out how these educators and former educators approach the issues. Get tips on how to influence administrative decisions about how web design classes will be taught.
</div>
<div class="SXSWPanelFooter">
<div id="panel_9_author" class="SXSWPanelAuthor">
<a class="url" href="http://www.vdebolt.com/" target="_blank"><span class="n fn">Virginia DeBolt</span></a>
</div>
</div>
<p>
</li>
<li id="panel_17" class="SXSWPanel vcard">
<div id="panel_17_title" class="SXSWPanelTitle">
<strong>Entrepreneurial Concerns</strong>
</div><div id="panel_17_category" class="SXSWPanelCategory" panel_category="business / funding / entrepreneurial · work / career">business / funding / entrepreneurial · work / career</div>
<div id="panel_17_description" class="SXSWPanelDescription">
With the tools to make bootstrapping your own company easier than ever, independents are working around the previous business models of founders and employees. Collaborative spaces and collectives are emerging all around the world. There are even individuals from various geographical locations collaborating on a per project basis. What does this mean for the future of work? Can everyone go indy?
</div>
<div class="SXSWPanelFooter">
<div id="panel_17_author" class="SXSWPanelAuthor">
<a class="url" href="http://www.horsepigcow.com/" target="_blank"><span class="n fn">Tara Hunt</span></a>
</div>
</div>
<p>
</li>
<li id="panel_152" class="SXSWPanel vcard">
<div id="panel_152_title" class="SXSWPanelTitle">
<strong>The Role of Labels in the Digital Age</strong>
</div><div id="panel_152_category" class="SXSWPanelCategory" panel_category="content · web audio / web video">content · web audio / web video</div>
<div id="panel_152_description" class="SXSWPanelDescription">
In today’s digital age, the Internet has become a huge component in learning about and listening to music. Knowing that millions of music enthusiasts are online means that there is an opportunity to tap an audience and promote your music or band with the right resources. How do you find a viable audience online? What are some of the creative ways your band can become mainstream? Several leaders in this space as well as successful independent artists will discuss ways they spread their music using online resources.
</div>
<div class="SXSWPanelFooter">
<div id="panel_152_author" class="SXSWPanelAuthor">
<a class="url" href="http://www.digitalhollywood.com/%231DHSpring05/DHSp05ThurTen.html" target="_blank"><span class="n fn">Laura Hess</span></a>
</div>
</div>
<p>
</li>
<li id="panel_14" class="SXSWPanel vcard">
<div id="panel_14_title" class="SXSWPanelTitle">
<strong>How Consolidation Affects Online Teams</strong>
</div><div id="panel_14_category" class="SXSWPanelCategory" panel_category="DIY / creativity · work / career">DIY / creativity · work / career</div>
<div id="panel_14_description" class="SXSWPanelDescription">
Acquisitions and mergers are a fact of life in the business world. But creative teams can’t afford to take their eye off the ball in the midst of such corporate chaos. Veterans of some of the largest corporate mergers in recent years share their stories about how they regrouped and motivated their online teams to deliver top-notch work in a fast-changing environment.
</div>
<div class="SXSWPanelFooter">
<div id="panel_14_author" class="SXSWPanelAuthor">
<a class="url" href="http://www.jeffbeckham.com/" target="_blank"><span class="n fn">Jeff Beckham</span></a>
</div>
</div>
<p>
</li>
<li id="panel_99" class="SXSWPanel vcard">
<div id="panel_99_title" class="SXSWPanelTitle">
<strong>Mash-up Publishing: The Journalist as Programmer</strong>
</div><div id="panel_99_category" class="SXSWPanelCategory" panel_category="content · miscellaneous">content · miscellaneous</div>
<div id="panel_99_description" class="SXSWPanelDescription">
The journalist’s article revisions and the programmer’s iterative coding both seek the same goal: creating a version of their work fit for public consumption. But until recently, the skills required by the two disciplines were assumed to originate from opposite sides of the cognitive spectrum. This panel will explore how interconnected systems and data sources demand a convergence of technological literacy and editorial sensibilities to change the way information is gathered, distilled and disseminated.
</div>
<div class="SXSWPanelFooter">
<div id="panel_99_author" class="SXSWPanelAuthor">
<a class="url" href="http://www.daddison.com/" target="_blank"><span class="n fn">Doug Addison</span></a>
</div>
</div>
<p>
</li>
<li id="panel_86" class="SXSWPanel vcard">
<div id="panel_86_title" class="SXSWPanelTitle">
<strong>Convergence and the American Family</strong>
</div><div id="panel_86_category" class="SXSWPanelCategory" panel_category="education / sociological · wireless / digital convergence">education / sociological · wireless / digital convergence</div>
<div id="panel_86_description" class="SXSWPanelDescription">
How does the American Family use all the devices in their home? What value do they find in their ability to time-shift, stay in touch, and connect? Researchers answer these questions and more about insights they’ve gleaned from speaking to consumers about convergence. Hear insights informed by real research to help you convince your clients, boss, or team members that everyone is doing it, not just the alpha geeks.
</div>
<div class="SXSWPanelFooter">
<div id="panel_86_author" class="SXSWPanelAuthor">
<a class="url" href="http://friendstalking.joelandkaren.com/" target="_blank"><span class="n fn">Joel Greenberg</span></a>
</div>
</div>
<p>
</li>
<li id="panel_120" class="SXSWPanel vcard">
<div id="panel_120_title" class="SXSWPanelTitle">
<strong>Ruining the User Experience: When JavaScript and Ajax Go Bad</strong>
</div><div id="panel_120_category" class="SXSWPanelCategory" panel_category="browsers / web apps · hacks / programming">browsers / web apps · hacks / programming</div>
<div id="panel_120_description" class="SXSWPanelDescription">
With the exploding popularity of DOM Scripting, Ajax and JavaScript in general, it’s important to know what to do — and what not to do — when dealing with these technologies. This session will walk you through several real-world examples, pointing out common mistakes that hinder usability, accessibility, and search while teaching you ways to avoid them altogether, either programmatically or simply by altering the way you think about JavaScript-based interactivity.
</div>
<div class="SXSWPanelFooter">
<div id="panel_120_author" class="SXSWPanelAuthor">
<a class="url" href="http://www.easy-reader.net/" target="_blank"><span class="n fn">Aaron Gustafson</span></a>
</div>
</div>
<p>
</li>
<li id="panel_73" class="SXSWPanel vcard">
<div id="panel_73_title" class="SXSWPanelTitle">
<strong>Multidimensional Storytelling for Advertising</strong>
</div><div id="panel_73_category" class="SXSWPanelCategory" panel_category="branding / marketing · content">branding / marketing · content</div>
<div id="panel_73_description" class="SXSWPanelDescription">
Good advertising is based on telling compelling stories about brands. Now narratives can be unrolled and intertwined across multiple platforms (websites, banners, games, mobile, print, TV) to create richer, dynamic, and participatory experiences. This panel will highlight examples of multi-dimensional campaigns including recent work for Gametap, California Milk Processing Board (Got Milk?) and others. Panelists will also discuss the need for ethical, conscientious, and relevant advertising within new and emerging mediums, with an opportunity for dialogue with the audience.
</div>
<div class="SXSWPanelFooter">
<div id="panel_73_author" class="SXSWPanelAuthor">
<a class="url" href="http://www.imediaconnection.com/bios/bio.aspx?id=2906" target="_blank"><span class="n fn">Amanda Kelso</span></a>
</div>
</div>
<p>
</li>
<li id="panel_69" class="SXSWPanel vcard">
<div id="panel_69_title" class="SXSWPanelTitle">
<strong>Design Aesthetic of the Indy Developer</strong>
</div><div id="panel_69_category" class="SXSWPanelCategory" panel_category="DIY / creativity · web design / graphics">DIY / creativity · web design / graphics</div>
<div id="panel_69_description" class="SXSWPanelDescription">
This panel intends to explore the product lifecycle (or lack thereof) within very small software development shops. The goal is to explore the experiences of successful small developers and discuss the design process. Panelists will represent significantly different platforms and technologies to give a broad set of (hopefully) differing opinions
</div>
<div class="SXSWPanelFooter">
<div id="panel_69_author" class="SXSWPanelAuthor">
<a class="url" href="http://www.randsinrepose.com/" target="_blank"><span class="n fn">Michael Lopp</span></a>
</div>
</div>
<p>
</li>
<li id="panel_75" class="SXSWPanel vcard">
<div id="panel_75_title" class="SXSWPanelTitle">
<strong>Accessiblity Wars: A Report From the Trenches</strong>
</div><div id="panel_75_category" class="SXSWPanelCategory" panel_category="usability / accessibility · CSS / standards">usability / accessibility · CSS / standards</div>
<div id="panel_75_description" class="SXSWPanelDescription">
The consensus-based development of WCAG 2.0 has been contentious. The results are in and many in the accessibility community are not pleased. There are even calls for an elite invitation-only group to develop an entirely separate set of accessibility standards. What are the problems? Is WCAG 2.0 really beyond redemption? Is the problem in the process itself? A frank and open discussion of the state of accessibility standards.
</div>
<div class="SXSWPanelFooter">
<div id="panel_75_author" class="SXSWPanelAuthor">
<a class="url" href="http://www.knowbility.org/about/?content=sRush" target="_blank"><span class="n fn">Sharron Rush</span></a>
</div>
</div>
<p>
</li>
<li id="panel_64" class="SXSWPanel vcard">
<div id="panel_64_title" class="SXSWPanelTitle">
<strong>The A List vs. the Pay List</strong>
</div><div id="panel_64_category" class="SXSWPanelCategory" panel_category="business / funding / entrepreneurial · content">business / funding / entrepreneurial · content</div>
<div id="panel_64_description" class="SXSWPanelDescription">
“A List” bloggers are widely read, but they often turn to traditional media for a paycheck. The people who make the most money writing for the Web aren’t necessarily those you know from the Technorati top 100. Learn the straightforward and challenging process of creating online content for fun *and* profit, from successful veterans of mainstream and not-so-mainstream media.
</div>
<div class="SXSWPanelFooter">
<div id="panel_64_author" class="SXSWPanelAuthor">
<a class="url" href="http://g51.com" target="_blank"><span class="n fn">Matt Cohen</span></a>
</div>
</div>
<p>
</li>
<li id="panel_55" class="SXSWPanel vcard">
<div id="panel_55_title" class="SXSWPanelTitle">
<strong>AJAX or Flash: What’s Right for You?</strong>
</div><div id="panel_55_category" class="SXSWPanelCategory" panel_category="hacks / programming · web design / graphics">hacks / programming · web design / graphics</div>
<div id="panel_55_description" class="SXSWPanelDescription">
The web is finally moving beyond simple html! How can you make rich web-based user experiences that don’t surprise or aggravate your users? When should you use AJAX, when should you use Flash, and when should you mix the two? What are the opportunities and pitfalls when creating richer web interfaces?
</div>
<div class="SXSWPanelFooter">
<div id="panel_55_author" class="SXSWPanelAuthor">
<a class="url" href="http://www.jonathanboutelle.com/" target="_blank"><span class="n fn">Jonathan Boutelle</span></a>
</div>
</div>
<p>
</li>
<li id="panel_37" class="SXSWPanel vcard">
<div id="panel_37_title" class="SXSWPanelTitle">
<strong>How to Design Grid Systems</strong>
</div><div id="panel_37_category" class="SXSWPanelCategory" panel_category="how to · web design / graphics">how to · web design / graphics</div>
<div id="panel_37_description" class="SXSWPanelDescription">
In the context of graphic design, a grid is an instrument for ordering graphical elements of text and images. Sound familiar? But how many designers have been taught the nuances of grid system design? How to create a system, when to use one and when to break one? This panel will work through the creation of a complex, modular grid system for a large website that needs one!
</div>
<div class="SXSWPanelFooter">
<div id="panel_37_author" class="SXSWPanelAuthor">
<a class="url" href="http://www.markboulton.co.uk/" target="_blank"><span class="n fn">Mark Boulton</span></a>
</div>
</div>
<p>
</li>
<li id="panel_141" class="SXSWPanel vcard">
<div id="panel_141_title" class="SXSWPanelTitle">
<strong>Can Your Social Network Handle A Corporate Culture?</strong>
</div><div id="panel_141_category" class="SXSWPanelCategory" panel_category="business / funding / entrepreneurial · social networks">business / funding / entrepreneurial · social networks</div>
<div id="panel_141_description" class="SXSWPanelDescription">
This year has seen the acquisition of many sites that allow for user generated content in a community framework. Following these acquisitions is debate over whether the community will remain intact with a new corporate presence. Can a corporate acquired social network be sustained, or will people flee to more independent sites.
</div>
<div class="SXSWPanelFooter">
<div id="panel_141_author" class="SXSWPanelAuthor">
<a class="url" href="http://www.supernovainc.com" target="_blank"><span class="n fn">Jason D. Schwartz</span></a>
</div>
</div>
<p>
</li>
<li id="panel_111" class="SXSWPanel vcard">
<div id="panel_111_title" class="SXSWPanelTitle">
<strong>Think You’re Ready For Funding? What Does That Even Mean?</strong>
</div><div id="panel_111_category" class="SXSWPanelCategory" panel_category="business / funding / entrepreneurial · work / career">business / funding / entrepreneurial · work / career</div>
<div id="panel_111_description" class="SXSWPanelDescription">
Everyone can tell you that if you want money you need funding, but most can’t tell you how to get it or why you should or shouldn’t take it. Dropping expenses and new revenue models have made it much easier for some to skip external investments, but the right cash infusion from the right partner can make a world of difference. This panel will bring together VC, Angels and others that can help you understand and prepare for when to consider funding and what will be expected for those that do.
</div>
<div class="SXSWPanelFooter">
<div id="panel_111_author" class="SXSWPanelAuthor">
<a class="url" href="http://www.spideysenses.com/" target="_blank"><span class="n fn">Ted Rheingold</span></a>
</div>
</div>
<p>
</li>
<li id="panel_151" class="SXSWPanel vcard">
<div id="panel_151_title" class="SXSWPanelTitle">
<strong>The Evolution of Digital Music</strong>
</div><div id="panel_151_category" class="SXSWPanelCategory" panel_category="miscellaneous · web audio / web video">miscellaneous · web audio / web video</div>
<div id="panel_151_description" class="SXSWPanelDescription">
Online digital distribution has lead to many questions. Will the CD become obsolete? Will the convenience of digital music lead to new opportunities for businesses and artists? Hear from these panelists how they look at the past to speculate about the future.
</div>
<div class="SXSWPanelFooter">
<div id="panel_151_author" class="SXSWPanelAuthor">
<a class="url" href="http://reviews.cnet.com/4520-11455_7-6333605-1.html" target="_blank"><span class="n fn">Nick Tangborn</span></a>
</div>
</div>
<p>
</li>
<li id="panel_137" class="SXSWPanel vcard">
<div id="panel_137_title" class="SXSWPanelTitle">
<strong>Conversation: Creativity Dynamics in Mobile Marketing </strong>
</div><div id="panel_137_category" class="SXSWPanelCategory" panel_category="branding / marketing · wireless / digital convergence">branding / marketing · wireless / digital convergence</div>
<div id="panel_137_description" class="SXSWPanelDescription">
What campaigns encourage participation? What impact does a call to action have on a campaign’s success? Is content key to a successful campaign? Our panelists will walk through the creativity dynamics surrounding past and current campaigns to highlight the elements for success.
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<div class="SXSWPanelFooter">
<div id="panel_137_author" class="SXSWPanelAuthor">
<a class="url" href="http://www.mobilemarketingforum.com/?q=node/66" target="_blank"><span class="n fn">Gene Keenan</span></a>
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</div>
<p>
</li>
<li id="panel_31" class="SXSWPanel vcard">
<div id="panel_31_title" class="SXSWPanelTitle">
<strong>Twelve Posts a Day: Secrets of the Power Blogger</strong>
</div><div id="panel_31_category" class="SXSWPanelCategory" panel_category="blogging · how to">blogging · how to</div>
<div id="panel_31_description" class="SXSWPanelDescription">
Keep your advertising-supported weblog fresh on an hourly basis, moderate an ever-growing community of commenters and walk the delicate line between editorial and site sponsorship. (PLUS have time to sleep, eat and maybe even have a life.) Big network bloggers as well as independents share their secrets, lessons learned and advice for building weblog traffic, community and reputation.
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<div class="SXSWPanelFooter">
<div id="panel_31_author" class="SXSWPanelAuthor">
<a class="url" href="http://www.ginatrapani.org/" target="_blank"><span class="n fn">Gina Trapani</span></a>
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</div>
<p>
</li>
<li id="panel_156" class="SXSWPanel vcard">
<div id="panel_156_title" class="SXSWPanelTitle">
<strong>Citizen Scientists</strong>
</div><div id="panel_156_category" class="SXSWPanelCategory" panel_category="community · education / sociological">community · education / sociological</div>
<div id="panel_156_description" class="SXSWPanelDescription">
Want to discover a comet? Co-Author a major scientific paper? Set up a set up a chemistry lab in your garage? New technology, consumer oriented web ventures, and open source tools are dragging real science back into the mainstream by enabling a new band of citizen scientists. Even NASA is crowdsourcing a vital project though the web. Now, you can make the next big scientific discovery.
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<div class="SXSWPanelFooter">
<div id="panel_156_author" class="SXSWPanelAuthor">
<a class="url" href="http://www.leapology.com" target="_blank"><span class="n fn">Tierney O’Dea</span></a>
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</div>
<p>
</li>
<li id="panel_62" class="SXSWPanel vcard">
<div id="panel_62_title" class="SXSWPanelTitle">
<strong>Unstructured: Why Free Form Conferences and Groups work – and Don’t</strong>
</div><div id="panel_62_category" class="SXSWPanelCategory" panel_category="community · miscellaneous">community · miscellaneous</div>
<div id="panel_62_description" class="SXSWPanelDescription">
BarCamp, BrainJam, Foocamp, Refresh, Netsquared? What are they? Welcome to the world of Unconferences and informal organizations. Most of these Unconferences and groups are less than a year old but are shaking up the industry. They’re inexpensive, informal and require very little advanced planning. This panel will discuss the successes and failures of the new “unstructured” trend. Will also discuss how you can participate and even start your own group or unconference.
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<div class="SXSWPanelFooter">
<div id="panel_62_author" class="SXSWPanelAuthor">
<a class="url" href="http://www.themoleskin.com/" target="_blank"><span class="n fn">Kelsey Ruger</span></a>
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</div>
<p>
</li>
<li id="panel_105" class="SXSWPanel vcard">
<div id="panel_105_title" class="SXSWPanelTitle">
<strong>BlogSheroes: The Feminist Bloggers Network</strong>
</div><div id="panel_105_category" class="SXSWPanelCategory" panel_category="blogging · branding / marketing">blogging · branding / marketing</div>
<div id="panel_105_description" class="SXSWPanelDescription">
You heard about the big boys of blogistan. Now hear about the women who are giving them a political run for their blogging.
</div>
<div class="SXSWPanelFooter">
<div id="panel_105_author" class="SXSWPanelAuthor">
<a class="url" href="http://www.culturekitchen.com" target="_blank"><span class="n fn">Liza Sabater</span></a>
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</div>
<p>
</li>
<li id="panel_110" class="SXSWPanel vcard">
<div id="panel_110_title" class="SXSWPanelTitle">
<strong>Small Space Communities</strong>
</div><div id="panel_110_category" class="SXSWPanelCategory" panel_category="community · content">community · content</div>
<div id="panel_110_description" class="SXSWPanelDescription">
While there will only be a handful of mega-communities on the internet, there are and will be thousands of niche-communities that will each draw hundreds of thousands of like-minded members. Creating places for these people can offer everything from personal rewards to financially success. Anyone can make community tools, but building a happy thriving community is much harder than just adding water. Listen and talk with your peers that have already carved out their own object-centric communities.
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<div class="SXSWPanelFooter">
<div id="panel_110_author" class="SXSWPanelAuthor">
<a class="url" href="http://www.spideysenses.com/" target="_blank"><span class="n fn">Ted Rheingold</span></a>
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</div>
<p>
</li>
<li id="panel_20" class="SXSWPanel vcard">
<div id="panel_20_title" class="SXSWPanelTitle">
<strong>When Your Partner Is Your Partner: When Home & Office Collide</strong>
</div><div id="panel_20_category" class="SXSWPanelCategory" panel_category="business / funding / entrepreneurial · work / career">business / funding / entrepreneurial · work / career</div>
<div id="panel_20_description" class="SXSWPanelDescription">
“Honey, let’s work together!” sounds like a good idea at first — but how does it actually work in practice? In this session, you’ll hear what succeeds, what doesn’t, and what (nearly) brings couples to the break-up point as several successful programmers, designers, and writers talk about how they work with the person they love and love the person they work with.
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<div class="SXSWPanelFooter">
<div id="panel_20_author" class="SXSWPanelAuthor">
<a class="url" href="http://www.dori.com/" target="_blank"><span class="n fn">Dori Smith</span></a>
</div>
</div>
<p>
</li>
<li id="panel_172" class="SXSWPanel vcard">
<div id="panel_172_title" class="SXSWPanelTitle">
<strong>Bloggers: Singlehandedly Ruining the Planet</strong>
</div><div id="panel_172_category" class="SXSWPanelCategory" panel_category="blogging · education / sociological">blogging · education / sociological</div>
<div id="panel_172_description" class="SXSWPanelDescription">
The endless information distribution potential of the Internet has been cast aside in favor of the first amendment. The fact of the matter is that some people’s voices are more important than others, and the democratization of communication afforded by this technology simply serves to clutter the airwaves with misinformation, plagiarism, and slanderous suppositions rarely read and even less often researched. Journalists find themselves in the unenviable position of trying to “outscoop” basement-dwellers who haven’t a code of ethics guiding their posts.
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<div class="SXSWPanelFooter">
<div id="panel_172_author" class="SXSWPanelAuthor">
<a class="url" href="http://www.deliciousmonster.com" target="_blank"><span class="n fn">Jaxon Repp</span></a>
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</div>
<p>
</li>
<li id="panel_122" class="SXSWPanel vcard">
<div id="panel_122_title" class="SXSWPanelTitle">
<strong>Pay Up! Should Publishers Choose The Porn Path?</strong>
</div><div id="panel_122_category" class="SXSWPanelCategory" panel_category="business / funding / entrepreneurial · content">business / funding / entrepreneurial · content</div>
<div id="panel_122_description" class="SXSWPanelDescription">
As the public becomes more comfortable paying for premium content and services, what can we learn from the pornographic trailblazers? What billing models and payment systems are working online in porn that would successfully crossover to mainstream? What types of content and services can types of sites are ready for the Porn Path of Pay to Peruse? The panel will include veterans in the online adult industry discussing relevant trends and lessons learned.
</div>
<div class="SXSWPanelFooter">
<div id="panel_122_author" class="SXSWPanelAuthor">
<a class="url" href="http://www.cockybastard.com/" target="_blank"><span class="n fn">John Halcyon Styn</span></a>
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</div>
<p>
</li>
<li id="panel_41" class="SXSWPanel vcard">
<div id="panel_41_title" class="SXSWPanelTitle">
<strong>Avatar-Based Marketing in Synthetic Worlds</strong>
</div><div id="panel_41_category" class="SXSWPanelCategory" panel_category="branding / marketing · gaming / virtual worlds">branding / marketing · gaming / virtual worlds</div>
<div id="panel_41_description" class="SXSWPanelDescription">
Synthetic, alternate worlds such as Second Life, There, and Habbo Hotel are populated by customizable, user-controlled avatars. These exciting spaces are increasingly being eyed as the next level in experiential marketing. Does a successful marketing effort target the user or the avatar? What are the best ways to capture and retain attention in a virtual world? Our panelists discuss the business, cultural, and ethical considerations of marketing to avatars.
</div>
<div class="SXSWPanelFooter">
<div id="panel_41_author" class="SXSWPanelAuthor">
<a class="url" href="http://www.secretlair.com/" target="_blank"><span class="n fn">Tony Walsh</span></a>
</div>
</div>
<p>
</li>
<li id="panel_57" class="SXSWPanel vcard">
<div id="panel_57_title" class="SXSWPanelTitle">
<strong>Design Workflows at Work: How Top Designers Work their Magic</strong>
</div><div id="panel_57_category" class="SXSWPanelCategory" panel_category="how to · web design / graphics">how to · web design / graphics</div>
<div id="panel_57_description" class="SXSWPanelDescription">
Have you ever wondered how the top designers work their magic? What is their workflow? What tools and techniques work best for them as they create compelling and inspiring designs. Find out the workflows that work best in today’s fast paced environments. Get tips and best practices as true “Design Superheroes” share their craft.
</div>
<div class="SXSWPanelFooter">
<div id="panel_57_author" class="SXSWPanelAuthor">
<a class="url" href="http://www.themoleskin.com/" target="_blank"><span class="n fn">Kelsey Ruger</span></a>
</div>
</div>
<p>
</li>
<li id="panel_76" class="SXSWPanel vcard">
<div id="panel_76_title" class="SXSWPanelTitle">
<strong>Where are the Activist Networks?</strong>
</div><div id="panel_76_category" class="SXSWPanelCategory" panel_category="politics / social activism · social networks">politics / social activism · social networks</div>
<div id="panel_76_description" class="SXSWPanelDescription">
There’s been much discussion and activity pointing to the formation of activist networks, initially following the World Trade Organization protests in Seattle, and more so since social software and politics collided in 2004. Are activists networks really forming? Are they successful? (And how do they define success?)
</div>
<div class="SXSWPanelFooter">
<div id="panel_76_author" class="SXSWPanelAuthor">
<a class="url" href="http://weblogsky.com" target="_blank"><span class="n fn">Jon Lebkowsky</span></a>
</div>
</div>
<p>
</li>
<li id="panel_72" class="SXSWPanel vcard">
<div id="panel_72_title" class="SXSWPanelTitle">
<strong>Blogger Zero</strong>
</div><div id="panel_72_category" class="SXSWPanelCategory" panel_category="blogging · miscellaneous">blogging · miscellaneous</div>
<div id="panel_72_description" class="SXSWPanelDescription">
Jason Kottke has joked that Doogie Howser and Mr. Belvedere were early bloggers — and that Captain Kirk was a podcaster. Ben Hammersley argues that Sir Richard Steele was the first blogger. Justin Hall could be considered the first blogger. Some say David Winer was the first blogger. It’s time to settle this once and for all. Who was the first blogger? What does “first” mean, anyway?
</div>
<div class="SXSWPanelFooter">
<div id="panel_72_author" class="SXSWPanelAuthor">
<a class="url" href="http://mediadiet.net/" target="_blank"><span class="n fn">Heath Row</span></a>
</div>
</div>
<p>
</li>
<li id="panel_71" class="SXSWPanel vcard">
<div id="panel_71_title" class="SXSWPanelTitle">
<strong>10 + 1: Lessons From CSM and Slate</strong>
</div><div id="panel_71_category" class="SXSWPanelCategory" panel_category="business / funding / entrepreneurial · content">business / funding / entrepreneurial · content</div>
<div id="panel_71_description" class="SXSWPanelDescription">
The Christian Science Monitor’s web site and Slate turned 10 years old last year. What have people working on those projects learned about online media in the last decade? This will not look at how different the web is now — or the content published by both sites — but will look at how the organization and teams’ structures have changed, what they’ve learned technologically, in terms of project management, etc. “When we started, here’s how things worked. Here’s how we do things now.”
</div>
<div class="SXSWPanelFooter">
<div id="panel_71_author" class="SXSWPanelAuthor">
<a class="url" href="http://mediadiet.net/" target="_blank"><span class="n fn">Heath Row</span></a>
</div>
</div>
<p>
</li> </ul>
<p>
</p>