I’ve been a little slow to blog these things lately, but this comes from BeverageWorld magazine. They published the results of a poll connects beverage choices to political affiliation. They break the politics down into six choices: Democrat, Republican, independent, independent liberal, independent conservative, and none of these, then they compared booze and soda-pop choices for each.
Of booze, Democrats and “none of these” drink the least. The three varieties of independents seem to drink the most. Conservative independents are 42% more likely than the national average to tipple some variety of whisky, while liberal independents are 47% more likely to drink imported beer. Overall, the liberals are more likely to drink than the conservatives, but Republicans are more likely to drink than Democrats.
The implication, of course, is that candidates can woo swing drinkers by offering the right drink to the right person. Which, as my wife would say, is just good manners.
Chart: Alcohol Preference By Political Affinity
Index refers to how more or less likely than the national average (100) consumers of a political persuasion are to drink certain beverages.
A B C D E F G
Any beer 92 100 113 120 114 94
Domestic regular beer 93 93 121 124 120 94
Domestic light beer 86 109 117 101 111 95
Imported beer 94 90 103 147 117 101
Any spirit 98 100 108 119 114 87
Whiskey 88 116 109 110 142 67
Any white spirit 96 99 109 123 116 88
Wine 97 106 107 128 116 74
Legend for Chart:
A – Beverage type
B – Democrat
C – Republican
D – Independent
E – Independent, but feel closer to Democrat
F – Independent, but feel closer to Republican
G – None of these