The physical, analog nature of vinyl has long appealed to the DIY crowd. This cardboard record player capitalizes on that to create a direct mail marketing campaign that people appear to actually enjoy receiving.
From the description at Agency News:
Grey Vancouver created a portable record player from corrugated cardboard that folds into an envelope. The record can be spun with a pencil and the vibrations go through the needle and produce a recording of a children’s story called “A town that found its sound.”
“It’s actually shocking how good the sound quality is,” said Geoff Dawson, associate director at Grey, adding that it took a long time to play with different materials and designs to get the audio just right.
