&tJessamyn asks “do library users care about our new initiatives?” It comes from a survey done by the Wisconsin Public Library ConsortiumOn one hand, if you interpret the results literally you could make a decision to reject technology and focus on building a collection around personal enjoyment for Wisconsin residents. On the other hand, these […]
Talk to the customer in the language of the customer about what matters to the customer. Bad advertising is about you, your company, your product or your service. Good advertising is about the customer, and how your product or service will change their world.
Read that again, but replace the relevant bits with “user” or “patron” and “your library” or “your databases.”
The point of all this in a post from Jessamyn about understanding what users understand.