Peter Caputa dropped a comment on Jeff Nolan‘s post about Zvents. The discussion was about how online event/calendar aggregators did business in a world where everything is rather thinly distributed. Part of the problem is answering how do you get people to contribute content — post their events — to a site that has little traffic, and how do you build traffic without content? The suggestion is that you have editorial staff scouring for content to build the database until reader contributions can catch up, and that’s where Peter comes in, suggesting that content and traffic aren’t where the value and excitement are: it’s the opportunity to involve fans in the event planning and marketing process.
Drawing from John Blyberg‘s ILS Customer’s Bill of Rights and The Social Customer Manifesto, Jenny Levine offers this Online Library User Manifesto: I want to have a say, so you need to provide mechanisms for this to happen online. I want to know when something is wrong, and what you’re going to do to […]
Jenny Levine alerted me to the Pew Internet & American Life Project report on teens as both content creators and consumers. It turns out that teens, and teen girls especially, are highly active online IMing, sharing photos, blogging, reading and commenting on other’s blogs, and gaming. An especially strong trend in this group is the […]