search results

Is Search Rank Group-think?

Way back in April 1997, Jakob Nielsen tried to educate us on Zipf Distributions and the power law, and their relationship to the web. This is where discussions of the Chris Anderson’s Long Tail start, but the emphasis is on the whole picture, not just the many economic opportunities at the end of the tail. […] » about 400 words

Must Read: Ambient Findability

Peter Morville‘s Ambient Findability sold out at Amazon today on the first day of release. There’s a reason: it’s good. Morville’s work is the most appropriate follow-on to the usability concepts so well promoted by Steven Krug in his Don’t Make Me Think and Jakob Nielsen in Designing Web Usability. Findability, Morville argues, is a […] » about 300 words

Ambient Findability And The Google Economy

I’m only just getting into Peter Morville‘s Ambient Findability, but I’m eating it up. In trying to prep the reader to understand his thesis — summed up on the front cover as “what we find changes who we become” — Morville relates his difficulty in finding authoritative, non-marketing information about his daughter’s newly diagnosed peanut […] » about 500 words

The Google Economy Will Beat You With A Stick

Call it a law, or dictum, or just a big stick, but it goes like this:

The value and influence of an idea or piece of information is limited by the extent that the information provider has embraced the Google Economy; unavailable or unfindable information buried on the second or tenth page of search results might as well be hidden in a cave.