Peter Caputa dropped a comment on Jeff Nolan‘s post about Zvents. The discussion was about how online event/calendar aggregators did business in a world where everything is rather thinly distributed. Part of the problem is answering how do you get people to contribute content — post their events — to a site that has little traffic, and how do you build traffic without content? The suggestion is that you have editorial staff scouring for content to build the database until reader contributions can catch up, and that’s where Peter comes in, suggesting that content and traffic aren’t where the value and excitement are: it’s the opportunity to involve fans in the event planning and marketing process.
I have mixed feelings about the value of advertising — it’s worth pointing out that according to John Battelle, Google never ran an ad anywhere prior to going public — but I still enjoy seeing things like this Wyoming Libraries campaign. Jill Stover quotes Wyoming Libraries’ Tina Lackey with the news that “Wyoming’s libraries are as expansive as the state, and as close as down the street.”
I’m just hoping that A, the horse is real; and B, they auction it off. See, I have these silly ideas about doing a cross-country road trip with it.