PR

Finding a 2007 blog post about a condom and a cheeseburger made a friend ask if student blogs should be moved off-domain. My flippant answer was “There’s no such thing as bad publicity.” His retort was simple and quick: “Tell that to the catholic church.” It stung. He had me, I was sure. It’s hard […] » about 300 words

I’ve been citing pieces of branding consultant james Torio‘s master’s thesis for some time now. But because the thesis is long, and I want to cite a few small pieces, and those pieces aren’t directly URL addressable, I’m quoting them here. Clickable URLs are added, but everything else should be exactly as Torio wrote it. […] » about 1000 words