Inclusion or Exclusion By Language

…The time for pedantic purism is past; if we wish to communicate with the larger audience, we must use language they understand. We do not have the luxury of defining our words, their definitions are thrust upon us by usage. I was struck by how much that sounds like something I might have said about […] » about 300 words

Involvement, Inclusion, Collaboration

<a href="http://worcester.typepad.com/pc4media" title="peter caputa">Peter Caputa</a> dropped a comment on <a href="http://jeffnolan.com/wp/2006/03/02/utr-zvents/" title="UTR - Zvents">Jeff Nolan</a>'s post about <a href="http://www.zvents.com/" title="Zvents - Main Page">Zvents</a>. The discussion was about how online event/calendar aggregators did business in a world where everything is rather thinly distributed. Part of the problem is answering how do you get people to contribute content -- post their events -- to a site that has little traffic, and how do you build traffic without content? The suggestion is that you have editorial staff scouring for content to build the database until reader contributions can catch up, and that's where Peter comes in, suggesting that content and traffic aren't where the value and excitement are: it's the opportunity to involve fans in the event planning and marketing process. » about 300 words