Just when I was beginning to feel a little on my own with my talk about the Google Economy here, I see two related new books are coming out. The first is Peter Morville’s Ambient Findability. The second is John Battelle’s The Search.
Findability appears to ask the big question that I’ve been pushing toward. From the description at Amazon:
Are we truly at a critical point in our evolution where the quality of our digital networks will dictate how we behave as a species? Is findability indeed the primary key to a successful global marketplace in the 21st century and beyond?
Here, as always when thinking about information, think about “marketplace” in broader terms than pure commercial, pure profit. This is the Google Economy.