After stuffing yourself with too much Thanksgiving dinner and the tryptothan kicks in, there’s some time when all conversations seem to work like this one from Martin Wilson.
Involvement, Inclusion, Collaboration
<a href="http://worcester.typepad.com/pc4media" title="peter caputa">Peter Caputa</a> dropped a comment on <a href="http://jeffnolan.com/wp/2006/03/02/utr-zvents/" title="UTR - Zvents">Jeff Nolan</a>'s post about <a href="http://www.zvents.com/" title="Zvents - Main Page">Zvents</a>. The discussion was about how online event/calendar aggregators did business in a world where everything is rather thinly distributed. Part of the problem is answering how do you get people to contribute content -- post their events -- to a site that has little traffic, and how do you build traffic without content? The suggestion is that you have editorial staff scouring for content to build the database until reader contributions can catch up, and that's where Peter comes in, suggesting that content and traffic aren't where the value and excitement are: it's the opportunity to involve fans in the event planning and marketing process. » about 300 words
Jenny Levine’s Online Library User Manifesto
Drawing from John Blyberg‘s ILS Customer’s Bill of Rights and The Social Customer Manifesto, Jenny Levine offers this Online Library User Manifesto: I want to have a say, so you need to provide mechanisms for this to happen online. I want to know when something is wrong, and what you’re going to do to […] » about 300 words
Internet, Interactivity, & Youth
Jenny Levine alerted me to the Pew Internet & American Life Project report on teens as both content creators and consumers.
It turns out that teens, and teen girls especially, are highly active online IMing, sharing photos, blogging, reading and commenting on other’s blogs, and gaming. An especially strong trend in this group is the use of web technologies for collaboration. Interactivity, increasingly, is being defined by the teen’s ability to ask questions, comment, or contribute. Take a look at this quote, (found via this BBC report):
These teens would say that the companies that want to provide them entertainment and knowledge should think of their relationship with teens as one where they are in a conversational partnership, rather than in a strict producer-consumer, arms-length relationship.
Jenny calls this the “4Cs,” for conversation, community, commons, and collaboration. Clearly, services that allow those 4Cs are preferred over those that don’t. Competitively, where do you stand? How well have you embraced the 4Cs in your online services.