Ethan Zuckerman’s recent post, What if they stop clicking? points out the difficulty of building a business on ad revenue. He points to statistics that show fewer readers are clicking banner and arguments from the web advertising industry about how un-clicked ads still build brand awareness. It’s not really central to Zuckerman’s point, but I […]
There it is in The Guardian: Internet giant Google has drawn up plans to compile psychological profiles of millions of web users by covertly monitoring the way they play online games. Yep, “do no evil” Google has filed a patent on the process of building psychological profiles of its users for sale to advertisers. Details […]
I should be all down on this sneaky way of advertising Nokia’s N90, but…eh, they’re funny. Bad Quality Officechairs is the latest, Bad Quality Hydraulics (somebody tell them it’s “pneumatics”) and Bad Quality Superglue bring up the rear. If that isn’t enough, they’ve got the Bad Quality Blog which pulls back the curtain a bit. […]
I have mixed feelings about the value of advertising — it’s worth pointing out that according to John Battelle, Google never ran an ad anywhere prior to going public — but I still enjoy seeing things like this Wyoming Libraries campaign. Jill Stover quotes Wyoming Libraries’ Tina Lackey with the news that “Wyoming’s libraries are as expansive as the state, and as close as down the street.”
I’m just hoping that A, the horse is real; and B, they auction it off. See, I have these silly ideas about doing a cross-country road trip with it.
Lynne Puckett on the Web4Lib list pointed me to Web Pages That Suck and highlighted this quote from the site: Nobody cares about you or your site. Really. What visitors care about is getting their problems solved. Most people visit a web site to solve one or more of the following three problems. They want/need […]