ad revenues

Blog Value

The sale of Weblogs Inc. to AOL last month for $25+ million got a lot of bloggers excited. Tristan Louis did the math and put the sale value into perspective against the number of incoming links the the Weblogs Inc. properties. It’s an interesting assertion of the value of the Google Economy, no?

The various properties have a total of almost 50,000 incoming links, which work out to being worth between about $500 and $900 each, depending on the actual sale price, which everybody’s mum about.

So Dane Carlson created this (now broken) how much is my blog worth? app based on those numbers and powered by the Technorati API. Zach took a stern look at it (while it was working) and decided the numbers probably represent the gross ad revenues of a blog over four years (or two years with strong growth).