academic discourse

Social Learning On The Cluetrain?

They don’t want to engage in chat with their professors in the classroom space, they want to chat with other students in their own space.

— from Eric Gordon’s presentation this morning.

Hey, isn’t that the lesson that smart folks have been offering for a while now: “Nobody cares about you or your site. Really.” How could learning environments not be subject to the same cluetrain forces affecting the rest of the world?

Students love IM. They love Google. They love FaceBook. What does your courseware matter to them?