On gamification

Stowe Boyd, remarking on the Pew Internet Project report on Gamification in which he was quoted:

The need for a renewed push in the enterprise to reengage every person with their personal work, to find meaning and purpose, has never been greater. But adding badges to users’ profiles on whatever work management tool the company is on, showing that Bette is a super expert customer support staffer, or whatever, is the shallowest sort of employee recognition, like giving out coffee mugs to the folks with the lowest number of sick days.