With AT&T facing lawsuits for not delivering MMS features at the iPhone 3GS launch, they kind of had to do something. I’m not sure if I’d be satisfied by this video if I were among the plaintiffs, but I think it does a good enough job. The stat about 300% annual increases in mobile data use is pretty powerful. I’d heard it a dozen times before*, but because I wasn’t in Austin for SXSW iPhone meltdown, I don’t have quite the same appreciation as some do. AT&T added capacity then, and they seem to have been scrambling elsewhere too.
iPhone users are said to be six times as likely as anybody else to watch video on their phones, and if WiFi aggregator JiWire’s report says anything about cell data, the iPhone has certainly changed the game. JiWire’s Mobile Audience Insights Report shows that over 97% of the devices on their network are either iPhones (about 56% of the total) or iPod Touches! And all the way back in 2007 in Britain, iPhone users were 33 times as likely as other phone users to send or receive more than 25MB a month.
It will be interesting to see what happens to other carriers as they get devices that encourage use as the iPhone has.
*Actually, I hadn’t heard the 300% stat specifically, just inspecific reports of increased usage.