The Small Business Web circa 1994
In 1994, a small organization that wanted a Web site would hire a “Web designer” skilled in the exotic art of “HTML programming” to produce a static Web site, i.e., a cluster of linked pages with a distinctive design and color scheme, giving information about the company or non-profit org. None of the pages would have a date on them because, by definition, nothing on the Web could be more than four years old.
The Small Business Web circa 2009
Managers of new small enterprises or established non-profit organizations sometimes ask me “Whom should I hire to build my Web site?”
I ask them what they want the site to do. The answer is to promote their business and distribute some basic information to customers. What they want is a static 1994-style graphic designer-produced Web site.
I explain that publishing on the Web is like producing a word processor document or writing an email. Would they hire a designer to write their documents and emails? No? Then why would they hire a designer to build their Web site?