Facebook and MySpace are trying to turn themselves into application platforms (how else will they monetize their audience?). Google is pushing OpenSocial to compete with it. But no matter what features they offer their users, they user still orbits the site.
Scot Hacker talks of BuddyPress changing the game, turning “social networks” from destination websites, to features you’ll find on every website. And the “social network” is the internet, with all those sites sharing information meaningfully.
At least the design shows all the right stuff.