Stupid Trademark Law

Story: Timbuk2 develops a new line of messenger bags that features fabric made of recycled material (engineered by RootPhi). Some of the fabric contains a symbol that Target lawyers say is their logo. Target lawyers cease and desist Timbuk2.

Thing is, the trademarked Target logo is a roundel, commonly used around the world (easily recognized in British aircraft of WWII). The particular design Target has chosen appears to be a copy of Peru’s official insignia.

Trademark law isn’t my thing, but I wonder if the roundel is trademarkable. “Most jurisdictions totally exclude certain types of terms and symbols from registration as trademarks, including the emblems, insignia and flags of nations….”

copyfight, trademark, Target, roundel, symbols, Timbuk2, cease and desist