First They Ignore You, Then They Ridicule You, Then They Fight You

Railroads once defined our transportation infrastructure...

It’s an aside to Kathryn Greenhill’s larger point, that all this 2.0 stuff is about a shifting power to the user, but she places L2 somewhere on Ghandi’s continuum of change between ridicule and fight.

The photo above (original by Monster) is in support of Greenhill’s larger point: control is shifting. Trains were once seen as icons of freedom, but that view changed with the development of the automobile — and the way it shifted control of routes and schedules from the railroad to the driver.

We’ve been arguing transportation policy for a long time since, but here’s a simple fact: railroads didn’t realize they were competing against automobiles until it was too late.

Who are you competing against?

libraries, lib20, l2, library 2.0, competition, control, railroads vs. automobiles, change, locus of control

6 thoughts on “First They Ignore You, Then They Ridicule You, Then They Fight You

  1. Ah ! Ghandi. Thank you so much. I read this quote in the early 90’s, and since then could never quite get the wording right when I searched to find the origin. I was trying things like “evolution of ideas”.

    I think the piece I read back in the early 90’s actually took this quote and applied it to the evolution of ideas. I’ll have to hunt it down – as I have a better lead now – thanks.

    So – does this analogy make you and John and Dave on a par with the drivers of the first Model T’s ?

  2. Pingback: » Lessons In Change From Ford Motor Company

  3. Pingback: » Internet Librarian 2007 Presentation: Building Web 2.0 Native Library Services

Comments are closed.