The “Show of Force” Brand

A Pentagon commissioned $400,000 RAND study, Enlisting Madison Avenue: The Marketing Approach to Earning Popular Support in Theaters of Operation, concludes “the ‘force’ brand, which the United States peddled for the first few years of the occupation, was doomed from the start and lost ground to enemies’ competing brands.”

Army, iraq, show of force, brand, identity, RAND, report, military operations

One thought on “The “Show of Force” Brand

  1. Pingback: » A Message From The Establishment To The Establishment

Comments are closed.