Here’s the lead:
It’s a quasi-social-networking site for teens designed to allow them to “express their individuality,” yet it screens all content, tells parents their kids have joined and forbids users to e-mail one another. Oh, and it calls users “hubsters” — a twist on hipsters that proves just how painfully uncool it is to try to be cool.
Sure, nobody went broke underestimating American taste, but underestimating our children’s ability to spot a fake?
update: here’s some sharp criticism. I like it.