Wal-Mart Trying To Ape MySpace, Seriously

Wal-Mart's social network knock-off

I just got a heads up on an Advertising Age story that Wal-Mart is trying to be MySpace (and, yeah, I aped their headline, too).

Here’s the lead:

It’s a quasi-social-networking site for teens designed to allow them to “express their individuality,” yet it screens all content, tells parents their kids have joined and forbids users to e-mail one another. Oh, and it calls users “hubsters” — a twist on hipsters that proves just how painfully uncool it is to try to be cool.

Sure, nobody went broke underestimating American taste, but underestimating our children’s ability to spot a fake?

update: here’s some sharp criticism. I like it.

AdAge, fake, Hubsters, knock-off, MySpace, MySpace.com, The Hub, Wal-Mart

3 thoughts on “Wal-Mart Trying To Ape MySpace, Seriously

  1. Dear sir/madam

    I had the interesting story about the Walton family, and if this news was published, I sure it’s will became a big news in America

    The short story the Walton family.

    Wal-mart was the giant’s shop that currently is spread almost all through the world, but inside in their wealthy, they forgot with someone who the real founder of Wal-Mart / WalMart, this Person was Mr. James Lawrence Walton/Bud Walton. All the big Walton surnames were recorded to the domain name, only http://www.JamesLawrenceWalton.com was forgotten and is currently owned by the other person in fact not Americans.

    There none of Walton family even his daughter tried to have this domain, to maintain Walton fame. Except Mr. Samuel Robson Walton that still attention by the name of big his father of Mr. Samuel Moore “Sam” Walton and his brother John Thomas Walton by maintaining his name in the world of the internet.
    http://www.SamuelMooreWalton.com and http://www.JohnThomasWalton.com

    Whether until how long the domain http://www.JamesLawrenceWalton.com was thrown away from the Walton family and was felt was not valuable in the heart of the Walton family in fact in the heart of his daughter too?

    Love and money, sometime make someone confuse …

    ===============================================================

    I see it a funny thing for richest family.

    Best regard

  2. The short story the Walton family.

    Wal-mart was the giant’s shop that currently is spread almost all through the world, but inside in their wealthy, they forgot with someone who the real founder of Wal-Mart / WalMart, this Person was Mr. James Lawrence Walton/Bud Walton. All the big Walton surnames were recorded to the domain name, only http://www.JamesLawrenceWalton.com was forgotten and is currently owned by the other person in fact not Americans.

    We thing There none of Walton family even his daughter, maybe they too busy to count they money.

    Love and money, sometime make someone confuse …

    I see it a funny thing for richest family.

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