Wyoming Libraries Marketing Campaign

A Trojan Horse on Wyoming Libraries Billboard Campaign.

I have mixed feelings about the value of advertising — it’s worth pointing out that according to John Battelle, Google never ran an ad anywhere prior to going public — but I still enjoy seeing things like this Wyoming Libraries campaign. Jill Stover quotes Wyoming Libraries’ Tina Lackey with the news that “Wyoming’s libraries are as expansive as the state, and as close as down the street.”

I’m just hoping that A, the horse is real; and B, they auction it off. See, I have these silly ideas about doing a cross-country road trip with it.

advertising, buzz, libraries, library, marketing, prairie, promotion, trojan horse, wyoming, wyoming libraries

2 thoughts on “Wyoming Libraries Marketing Campaign

  1. We have the horse but it’s only about two feet tall…. but I can send you a poster if you would like one. Just email me your address.

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