Ken forwarded me this podcast of Robert Cialdini speaking on his Six Weapons of Influence, which he lists as
- Reciprocation
- Commitment and consistency
- Social proof
- Authority
- Liking
- Scarcity
Cialdini’s book is in its fourth edition, and has apparently been adopted as a text for more than a few classes and the concepts have worked their way into everybody’s marketing seminars. Motivation speaker and marketing yakyak Patricia Fripp summarizes those six weapons like this:
- The Old Give and Take–and Take
- Hobgoblins of the Mind
- Truths Are Us
- The Friendly Thief
- Directed Deference
- The Rule of the Few
Academics often feel uncomfortable mixing marketing in their fields, but isn’t it worth a look?
tags: apparently, authority, commitment and consistency, directed difference, friendly thief, give and take, hobgoblins of the mind, liking, marketing, motivation speaker, patricia fripp, podcast, reciprocation, robert cialdini, rule of the few, scarcity, six weapons of influence, social proof, thief, truths are us, uncomfortable, yakyak
