James Torio’s Blogging Thesis

James Torio has been working on his masters in marketing and took a strong look at blogs for his thesis.

I looked at how Blogs have impacted business and communication, how some Blogs create revenue, how some companies are using Blogs, how Blogs greatly boost the spread of information, how Blogs add richness to the media landscape, how Blogs work in the Long Tail, how some companies are tracking the Blogosphere and what the future of Blogging may be.

Via Blogging Pro

tags: , , , , , , , , , ,