ChangeThis

Worth looking at: ChangeThis, started by Seth Godin and “a sharp team of change agents.” The quote comes from Ben McConnell at Church of the Customer, who also reminds us of the ways that conservatives in every field favor traditional views and values and oppose change:

  • Stay the course
  • Don’t fix what isn’t broken
  • Ignore all critics
  • We don’t have time
  • Keep out anything foreign to us (actual or metaphorical)
  • Destroy anyone who opposes us or our way of thinking

Who cares that Godin and McConnell are marketers. Valuable change comes in seemingly small and insignificant ways, then all at once.

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