Have You Thanked the Internet Lately? OneWebDay, our opportunity to celebrate “one web, one world, one wish” is just about a week away (though it falls on Yom Kippur). This video explains a bit and Tim Berners-Lee is planning his own video (worth mentioning: his net neutrality post).

If things work out, I’ll be posting a video too, even though I’ll likely be offline most of that day (not observing Yom Kippur, at a friend’s wedding).

onewebday2007, onewebday, internet, web, world wide web, arrival of the stupendous

I’m rather passionate about the Google Economy, so it shouldn’t be too much of a surprise to learn that I just wrote about it in my first ever Wikipedia entry.

Here it is:

http://en.wikipedia.org/wiki/Google_economy

“Google Economy” identifies the concept that the value of a resource can be determined by the way that resource is linked to other resources. It is more complex than search ranking, and broader than interlinked web pages, though it draws meaning from both.

The Internet and World Wide Web have emphasized the role of the citation as a means of identifying the value of a resource. The structure of the print publishing world imposes strict limits on what information is promoted and distributed, but the web imposes much lower barriers to ‘publication,’ eliminating the old-media filters that information consumers once depended on to identify worthy information. Internet Search engines were developed to help navigate the growing number of web pages, but their results could not represent the value of individual pages until Google’s Larry Page and Sergey Brin started to apply the concept of citation analysis that was developed in the 1950s by Dr. Eugene Garfield at the University of Pennsylvania. Today, Google’s PageRank weighs heavily on citation analysis among the more than 150 criteria evaluated.

The result is that the PageRank of any single web page is highly dependent on the number of web pages that link to it (and their PageRank). The highest ranked pages appear at the top of the search results page. The financial implication for commercial web sites are obvious (and often exploited), but there are serious implications for non-commercial content as well. A person doing any research on the web will find his or her results heavily influenced by PageRank-style ranking. Accurate and correct information that is poorly linked will have lower ranking than incorrect or misleading information that is better linked. Because many of the most authoritative information sources — examples: medical journals, the Oxford English Dictionary — are subscription services, their content is not available for indexing by search engines, and by extension, to those using search engines for research.

Even among free services — many library catalogs, for instance — it can be difficult to index the information because of technical obstacles like dynamic URLs that make it difficult to deep link to content or explicit prohibitions in the robots.txt. The result is that a person searching for a book is far more likely to find the Amazon.com catalog page or blog posts discussing the book long before they will find any library offering the book for loan.
As with market economies, the Google Economy is subject to uncertainties, fluctuation, and occasional manipulation. Manipulators do so, however, at serious risk, as search engines have been known to blacklist them from results pages. Further, search engine engineers continue to refine ranking criteria to deliver quality search results. In general, however, there are three rules for full participation in the Google Economy:

• Linking must be possible
• Linking must be desirable
• Linking must be measurable

External links

• Roger Sperberg on the value of availability and permanence on the web
• David Rothman on hate sites and the Google Economy
• Casey Bisson on politics and the Google Economy, one of a number of his posts about the Google Economy
• Bernard Moonreports on the Google Economy from BlogBusinessSummit 2005
• Joe Griffin on marketing a web site in the Google Economy

tags: citation analysis, dr. eugene garfield, eugene garfield, google, google economy, information consumers, larry page, link, linking, links, media filters, print publishing, search, search engines, sergey brin, value, web pages, wikipedia, world wide web

Some time ago I pointed to John Robb’s discussion of the potential for the network to amplify the threat of violence from otherwise un-connected and un-organized individuals. Now Noah Shachtman at DefenseTech is writing about “open source insurgents.”

It used to be that a small group of ideological-driven guerilla leaders would spread information, tactics, training, and cash to their followers. No more. Internet-enabled insurgents with only the loosest of real-world connections can now share all of that freely online. These guys don’t have to like each other. They don’t have to agree with one another. They don’t even have to interact, really. All they have to do is post material to the Net.

Shachtman notes a Washington Post series on the matter (the final installment is a must read).

It’s worth noting that Shachtman also points to John Robb’s writings in this area and that he just returned from a stint in Iraq where he got to see some of this on the ground. What’s he got to say about it all?

In this way, the new Iraqi “non-insurgency” may be tougher to beat, ultimately, than the more ideological guerillas of the past. With such a diverse band sharing information so quickly, there’s no one “leader” or group of leaders to eliminate. In fact, taking out the most visible leaders might only make the Open Source network more efficient, by eliminating unnecessary nodes.

Scarily, we’re all starting to learn that Metcalfe’s Law and network effects apply to violence too. Shamefully, it seems everybody pretty much agrees with former British foreign secretary Robin Cook who noted “There were no international terrorists in Iraq until we went in.”

Photo: from leodecerca’s photostream at Flickr. Other Flickr finds: Eyes Wide Open exhibit, and camouflage.

tags: defensetech, guerillas, ideological, insurgents, iraq, john robb, metcalfe’s law, network effects, noah shachtman, open source, open source insurgency, open source violence, terrorism, terrorist, terrorists, world connections, world wide web