Philip Greenspun suggests small organizations use a blog for their website (ironically, not blogged):

The Small Business Web circa 1994

In 1994, a small organization that wanted a Web site would hire a “Web designer” skilled in the exotic art of “HTML programming” to produce a static Web site, i.e., a cluster of linked pages with a distinctive design and color scheme, giving information about the company or non-profit org. None of the pages would have a date on them because, by definition, nothing on the Web could be more than four years old.

The Small Business Web circa 2009

Managers of new small enterprises or established non-profit organizations sometimes ask me “Whom should I hire to build my Web site?”

I ask them what they want the site to do. The answer is to promote their business and distribute some basic information to customers. What they want is a static 1994-style graphic designer-produced Web site.

I explain that publishing on the Web is like producing a word processor document or writing an email. Would they hire a designer to write their documents and emails? No? Then why would they hire a designer to build their Web site?

he goes on…

I generally liked CommentPress, but when the Institute for the Future of the Book website went down recently, it started throwing errors in the dashboard. So I decided to re-do the Open Source Software For Libraries website using Derek Powazek’s DePo Masthead.

I think it’s a beautifully readable theme, and I only had to make a few modifications. I’ve ostensibly lost CommentPress’ paragraph-level commenting features, but I discovered those may have been broken all along (that was what started me thinking about replacing the theme). I still have lots of work to do on the site, like inserting the footnotes, illustrations, and the final chapter (Ryan Eby’s guide to open source software for the server-side of your library).

Steve Souders: 10% of the problem is server performance, 90% of problem is browser activity after the main html is downloaded. He wrote the book and developed YSlow, so he should know.

JavaScripts are downloaded serially and block other activity. Most JavaScript functions aren’t used at OnLoad. We could split the JS and only load essential functions up front, and load all the rest later. How much might that help? He says 25% to 50%. This quickly gets complex, but he’s got a simple plan that considers three questions:

• Is the script URL on the same host as the main HTML?
• Should the browser indicate it’s busy, or not?
• Does script execution order mater?

And at that point things started to get too interesting to take publishable notes. I clearly need to pay more attention to this guy.

Stats he mentioned without being specific about the source:

• Google: 200ms longer download time cut revenue by 20%
• Yahoo: 100ms of latency costs … big.

A little more than two years after I realized how (really) bad the problem was and about 18 months after I prototyped my solution, our new library website, catalog, and knowledgebase launched last week — just in time for the fall semester opening.

It’s all built on Scriblio, includes a very simple new books list that you can narrow by subject and get via RSS. And if you search for subject areas like anthropology, economics, english writing, or any of a few dozen other topics, you’ll find our librarians’ subject guides listed at or near the top to help you out. You can also use the facets, clustered metadata shown in the right sidebar that reflect the aggregated results of that search†, to easily explore the collection or find the exact resource you need.

This started out simply, but the distance from prototype to working, um, product is difficult, dangerous, and frustrating. Still, when successful, it’s also wonderfully gratifying. And none of this would have happened without the help and support of a number of friends and colleagues both inside and outside the my library (callouts: Zach, Matt, Lichen, Jessamyn, Jon, Elaine, David, Anne, Dwight, Chris, PSU, The Andrew W. Mellon Foundation, and a lot of fellow library bloggers who’ve shared stories, spread the word, and helped make magic).

Thank you. Thank you. Thank you.

One more thing: This site isn’t perfect, but it’s a library catalog we can fix. Tell me what’s wrong, or better yet, download the software, join the list, and let’s work on it together so we can all have a better system.

† a set of facets can show you that anthropology is related to history, sociology, and ethnology, and help you narrow any of those subjects down to field work, methodology, or study and teaching.

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