Peter Morville’s Ambient Findability sold out at Amazon today on the first day of release. There’s a reason: it’s good.

Morville’s work is the most appropriate follow-on to the usability concepts so well promoted by Steven Krug in his Don’t Make Me Think and Jakob Nielsen in Designing Web Usability. Findability, Morville argues, is a necessary component in the success and propagation of an idea or detail or fact. Business and non-profits alike will benefit from understanding the value of findability.

I noted this gem about why non-profits need to pay attention to their search engine placement and web traffic previously, but it’s worth noting again:

At [the National Cancer Institute], the [web development] team had to look beyond the narrow goals of web site design, to see their role in advancing the broader mission of disseminating cancer information to people in need.

The National Cancer Institute, it turns out, was poorly ranked in many relevant searches. Though it may seem obvious now, it doesn’t matter how authoritative their information is, it has no value until it’s found. Nach: findability.

My copy has has notes scribbled in the margin and a bunch of dog-eared pages marking things I need to revisit. No, you can’t borrow it when I’m done with it, go get your own.

tags: ambient, ambient findability, designing web usability, don’t make me think, find, findability, finding, global marketplace, google, google economy, googling, hidden web, jakob nielsen, new books, peter morville, search, search engines, search results, seo, steve krug, steven krug, the effects of findability, the hidden web, the search, top rank, usability, web usability

Just when I was beginning to feel a little on my own with my talk about the Google Economy here, I see two related new books are coming out. The first is Peter Morville’s Ambient Findability. The second is John Battelle’s The Search.

Findability appears to ask the big question that I’ve been pushing toward. From the description at Amazon:

Are we truly at a critical point in our evolution where the quality of our digital networks will dictate how we behave as a species? Is findability indeed the primary key to a successful global marketplace in the 21st century and beyond?

Here, as always when thinking about information, think about “marketplace” in broader terms than pure commercial, pure profit. This is the Google Economy.

tags: ambient, ambient findability, digital networks, find, findability, finding, global marketplace, google, google economy, john battelle, new books, peter morville, search, the effects of findability, the search