Anybody who questioned the Pew Internet and American Life report about how teens use the internet and how they expect conversations and interactivity from the online services they use might do well to take a look at this comment on my Chernobyl Tour story:

Student Looking for Info that your not give us
February 3rd, 2006 10:11

you people suck. We have to do a school report and you are not giving us any info on what happened to the people, and the environmetn, we need a story from someone and about someone who lived through this inccident.

Ignore the bad spelling, punctuation, and grammar. Ignore the personal criticism. Instead, think about enormous shift of worldviews that allows a reader to make that comment about a popular story on a top-ranked website. Yes, the internet really is conversational — even if some people may be bad conversationalists.

Now imagine instead that the comment was on a related post at a library’s reference blog. Kindly worded or not, that’s a reference question. It’s an opportunity to serve a patron who obviously isn’t being served by traditional library services, and it’s a huge argument for libraries to make sure they’re blogging this stuff and fully participating in the Google Economy. Afterall, the person who made that comment certainly didn’t search the library.

Keep reading: the language of your website, institutional blogging done right, and designing library services for today.

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No, I don’t mean that they’re disrupting it, I mean they’re getting it. And in saying that, I don’t mean they’re figured it our first, but they they’re making some damn good acquisitions to get it right.

Mostly, I’m speaking of they’re purchase of Flickr last year and their acquisition of del.icio.us Friday. But in a somewhat lesser way I’m also speaking of their announcement Monday that they’ll be offering blogs as well.

Yeah, Google rocked this picture a good long while ago with their purchase of Blogger long before most people could understand what value it offered, and even Microsoft beat Yahoo! to this. But the better way to read this is as the final piece to a rather impressive array of social software.

And where perhaps only ten percent of internet users will likely ever be regular bloggers, it’s a safe assumption that nearly 100 percent of internet users will create bookmarks and almost as many will have reason to post a photo online. And with Yahoo! controlling the leading services for both, it sort of rearranges the picture.

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Jenny Levine alerted me to the Pew Internet & American Life Project report on teens as both content creators and consumers.

It turns out that teens, and teen girls especially, are highly active online IMing, sharing photos, blogging, reading and commenting on other’s blogs, and gaming. An especially strong trend in this group is the use of web technologies for collaboration. Interactivity, increasingly, is being defined by the teen’s ability to ask questions, comment, or contribute. Take a look at this quote, (found via this BBC report):

These teens would say that the companies that want to provide them entertainment and knowledge should think of their relationship with teens as one where they are in a conversational partnership, rather than in a strict producer-consumer, arms-length relationship.

Jenny calls this the “4Cs,” for conversation, community, commons, and collaboration. Clearly, services that allow those 4Cs are preferred over those that don’t. Competitively, where do you stand? How well have you embraced the 4Cs in your online services.

tags: 4cs, collaboration, commons, community, conversation, interactivity, internet, jenny levine, pew internet, pew internet & american life project, pew internet project, social internet, social software, social web, teenagers, teens, youth